Guinness unveils social media world records

30/06/2011

Guinness World Records has announced the latest social media world records, including most ‘likes’, ‘dislikes’ and followers, with Charlie Sheen breaking records for fastest time to reach 1 million followers on Twitter. The latest social media records has been launched to coincide with global Social Media Day today (30th June 2011). The records confirmed by Guinness include the most likes on a Facebook page which is 47,194,601, achieved by Facebook for its own product page on 29th June 2011.

30/06/2011

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Most liked

Facebook's own page [http://www.facebook.com/facebook ] on the site recently took this title away from Zynga's Texas Hold'em Poker page, which now stands in second place with 45.78 million likes.

Rounding out the top 5 are the official pages for rapper Eminem (42.05 million likes), video-sharing site YouTube (40.44 million likes), and pop artist Lady Gaga (39.49 million likes).

Most disliked

The Most "disliked" video on YouTube is the music video for Justin Bieber's (Canada) "Baby", with 1,490,076 "dislikes" as of 29 June 2011.

The record changed hands back to Bieber after previous holder Rebecca Black had her music video for "Friday" (which at one time had 2,583,179 "dislikes") removed from YouTube following a dispute with record label Ark Music Factory.

Justin Bieber's "Baby" also holds the record for the Most viewed video online with 575,118,703 views on YouTube as of 29th June 2011.

Most video uploads

Another new record is for the most content ingested by an online video service. This was an average of 70.49 hours per minute, achieved by Ustream, as verified on 29[th]June 2011. This average figure is based on a total of 37.05 million hours of content ingested by Ustream in the 12 month period of June 2010 to May 2011.

Peak content ingestion was in May 2011, with 3.721 million hours ingested, or 83.36 hours per minute.

This is close to double that of YouTube, which announced at its sixth birthday in May 2011 that the site's users upload 48 hours of content per minute.

Other current social media Guinness World Records include:

Fastest Time to reach 1 million followers on Twitter is 25 hours 17 minutes, achieved by Charlie Sheen (USA) between 1-2 March 2011. This record was set during the height of the Charlie Sheen frenzy online, resulting in several trending topics on Twitter, featuring hashtags such as #winning and #tigerblood.

Most likes on a Facebook item is 668,198 by the official page for Lil Wayne, a.k.a Dewayne Michael Carter, Jr. (USA) as of 29th June 2011. The comments are in response to a post made on 15 February 2011 which was made as an attempt to set the record for the "Most likes on a Facebook item in 24 hours", in response to an earlier attempt at the same record by Oreo. The iconic cookie brand held the record for just 5 hours before it was snatched away by Lil Wayne and his army of fans. The title Most likes on a Facebook item in 24 hours is also held by the official page for Lil Wayne, a.k.a Dewayne Michael Carter, Jr. (USA) with 588,243 likes.

Most followers on Twitter is held by Lady Gaga, aka Stefani Joanne Angelina Germanotta (USA), who has 11,259,372 Twitter followers of her @ladygaga [http://twitter.com/#!/ladygaga ] Twitter feed as of 29 June 2011. Lady Gaga was the first to break the 10 million followers mark with her feed on 15 May 2011. Canadian pop artist Justin Bieber is the second most followed Twitter user, with 10,646,695 followers.

Most "likes" on a Facebook page in 24 hours was 1,571,161 by crisp brand Frito-Lay (USA) on 11-12 April 2011.

Most "liked" video on YouTube is Judson Laipply's "Evolution of Dance", with 759,563 "likes" as of 29 June 2011. Laipply's video [http://youtu.be/dMH0bHeiRNg ], which features various styles of dance set to 32 different music tracks, is also among the most viewed videos on YouTube, with 175,664,814 views to date.

Commenting on these social media records, Dan Barrett, Guinness World Records community manager, said: "Social Media records are some of the most asked about by our fans and readers. Along with the world's tallest, smallest and heaviest, record fans want to know who has the most comments on Facebook, followers on Twitter, or views on YouTube. These records are particularly interesting because people are immediately available to participate in - it's very appealing to know that you can be a part of a world record just by "liking" a post on Facebook or watching a video on YouTube."

Dan Barrett continued: "There's still a world of possibility in the social media space for new records as services emerge and existing ones increase their penetration. There are a few landmark figures which will surely be passed in the next few years, who will be the first Twitter user to amass 100 million followers? Which Facebook page will be the first to reach 100 million likes? Whoever it is, you can be sure that Guinness World Records will be there to recognise all of these milestone achievements."

Commenting on Ustream's world records, John Ham, CEO and Founder, said."Achieving this Guinness World Record is an amazing milestone for Ustream. Much of our success is procured by our dedicated broadcasters and viewers who enjoy sharingLIVE content with the world. As users broadcast more memorable moments on Ustream, we look forward to touching more lives and making more records."

Guinness World Records publishes the latest record-breaking news at its official Facebook page and Twitter.

Anyone interested in attempting a record, whether social media-related or not, can apply online via the Guinness World Records website.

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