BP enters ‘daily deals’ foray with online coupons

08/09/2011

BP is to launch a daily deals service, as the British Oil giant looks to attract customers to its forecourts. The firm has signed up several of its biggest retail partners, including Coca-Cola, United Biscuits, Mars and Walkers, to participate in a new section on the company's website headed 'today's offers'.

The move is part of plans by BP to gain more information about its customers, which will be used to help it expand the product ranges on sale at the 350 petrol stations in the UK which it owns, along with the 1,200 which carry its branding, but are independently operated.

Details of the offers will be sent to customers' phones and other mobile devices. The offers fall within four categories – ‘Thirsty’, ’Hungry’ ‘Entertain me’ and ‘My car’.

Coupons can then either be printed and handed in at a station for redeeming, or the user can simply show the text or email containing the ad which was sent to them to a member of store staff.

Offers will include discounts on food, drinks, CDs and DVDs, and customers buying them will also be able to claim Nectar points.

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