Kelkoo plans to retake online shopping crown with revamp


Kelkoo has revamped its shopping and travel comparison site with a raft of new partners as it looks to become ‘the best shopping and travel comparison site in Europe’. The move follows consumer research and a site re-design which will be completed across all markets by the end of October. Both the travel and shopping brands have undergone an overhaul with the shopping website recently adding brands such as, and


Shoppers can also access to 2.5 million consumer reviews, almost two million expert reviews and 2,290 buyer’s guides.

The travel site has secured 40 new partners across Europe including brands such as,, and

Meanwhile, an improved hotel offering includes geo-coding, which allows consumers to find hotels close to points of interest, Google maps and advanced filter mechanisms.

This will be closely followed by the launch of flights, holidays and the car hire pages in the coming months.

Chris Simpson, Kelkoo CMO, commented: “The Kelkoo you see today is the result of a huge amount of research and development over the last 18 months. It isn’t just a re-branding exercise – we have questioned everything we do and significantly invested in improving the site. We’ve pulled resources from across our whole business from marketing and product to business intelligence and engineering to make the necessary upgrades and changes so we can become the best shopping and travel comparison service in Europe.

“Our journey started with in-depth consumer insight which showed us that only a very small percentage (3%) of consumers base their purchase decisions on price. As a ‘price comparison’ website, we knew that if we were going to be successful in the future we needed to develop a shopping and travel destination that broke the mould of traditional price comparison. Our goal is to put consumers at the heart of everything we do, offering them great value on every step of the shopping journey.”

Kelkoo was one of the first shopping comparison sites and enjoyed huge success leading to its acquisition by Yahoo! in 2004. Four years later, it was acquired by current owners, Jamplant, who bought the site with the goal of making Kelkoo the most successful shopping and travel destination on the web.

Chris Simpson concludes: “We know from our research that consumers find it hard to trust any one site when they are shopping. We hope our new site will build trust as consumers realise they are getting all the information they need in one place, saving time and money. This eliminates the need for consumers to research and shop for products across multiple websites.

“Going forward, our ambitions for future expansion will continue as we plan to roll out additional comparison services for new business areas in our European markets in 2012, along with our ongoing appetite for new international opportunities.”

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