Rise of the Facebook Mums: Two-thirds of US online mothers use Facebook

24/10/2011

By 2013, nearly a fifth (16.1%) of all US Facebook users will be mothers with children in the home, according to a new report. The study, from eMarketer, found that privacy concerns and increasing competition that the social networking site Facebook is facing do not seem to impact mothers from signing up. According to eMarketer estimates, 23 million US mums are on Facebook this year.

24/10/2011

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The digital world tracker considered women with children under 18 in the household who use the site at least once each month to arrive at the figure.

The number of moms on the socail network represents well over two-thirds of all online moms in the US.

Overall, eMarketer estimates that 57.1% of internet users (including children) use Facebook monthly.

However, eMarketer said that Facebook is not the only social networking site mums use.
Overall, 26.5 million mothers with kids in the home use social networks at least once per month, or 79.2% of online moms. This compares to 63.7% of internet users overall.

The estimates mean that as of 2011, moms will make up 17.9% of all US social network users and 17.4% of Facebook users.

But the high rates of penetration reached in this group mean growth will be relatively slow, and mums will actually lose share on the sites over time, said eMarketer.

The company estimates that by 2013, 16.1% of US Facebook users will be moms with children in the home, while 17.1% of all US social network users will be mothers.

Source: www.emarketer.com

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