Top 30 sites in Europe: Google gets most visitors, Facebook gets most views

27/10/2011

Google Sites continued to rank as the top European web property in August with 337.7 million unique visitors, reaching 90.8% of the total European internet audience, according to new research. The data, from comScore, indicates that Google maintained a 6-percent increase from a year ago.

27/10/2011

Microsoft Sites ranked second with 255.9 million visitors (68.8 percent reach), followed closely by Facebook.com in third place with 245.3 million visitors (65.9 percent reach).

Russian social network VKontakte continued to display the highest average engagement among top properties, with Europeans spending 429.6 minutes (7.2 hours) on the site.

Facebook, which ranked second in engagement, solidified its position with a 10-percent growth in time spent per visitor from the previous month, as users spent an average of 348 minutes (5.8 hours) on the property.

Facebook also garnered the highest number of page views in August at 163.5 billion, representing 16.5 percent of all pages viewed in Europe.

The average European visitor viewed 666 pages on Facebook during the month, slightly ahead of VKontakte, which drew an average of 608 page views per visitor.

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www.comscore.com

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