Google search ‘tweak’ affects 35% of searches

07/11/2011

Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’. From now on, Google searches will now be timelier and the change will affect around 35% of its searches. Google has said it wants to work out if a user is searching for recent material such as the latest news in the Presidential race, or the latest developments in the Occupy Wall Street movement demonstrations.

07/11/2011

Now when a user searches for current events like [occupy oakland protest], they will see more high-quality pages that might only be minutes old, as demonstrated below:

google%20fresh%20search.JPG

Google will find trending topics, news items that update regularly.

The new algorithms could change how search-engine optimisation and news media is displayed and utilised.

Google is also tweaking its algorithm to show the most recent results from regularly occurring events, such as the Olympics.

Topics that are updated frequently, such as hot gadgets or product reviews, will also get the chronological boost in search results.

But not all searches will be ranked according to freshness. Recipes, for example, never really get old. Neither does historical information.

"This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers," Google Fellow Amit Singhal wrote on the Official Google Blog.

Read the officila blog post from Google here

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