The year in digital: Top 150 stories of 2011

21/12/2011

To round off the year, we bring you the top 100 stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value of online businesses and the growing regulation to manage the digital economy. The stories show big rewards for getting the strategy right – and brutal realities of failing to innovate.

Warmest holiday wishes.

JANUARY

Facebook beats Google as most visited site in US

MySpace to lay off half of workforce

Piracy websites ‘attract 53 billion visits a year’

Amazon buys LoveFilm ‘for £200m’

BBC to cut 360 online jobs as web budget slashed by 25%

Cadbury’s case study: Digital campaign generates over £3 for every pound spent

Facebook shelves phone and address data sharing plan after privacy outcry

Facebook turns ‘likes’ into ads with ‘Sponsored Stories’

Google takes on Groupon with ‘Offers’ voucher scheme

98% of music singles tracks now bought online

Orange takes on YouTube? Telco buys 49% stake in Dailymotion

BSkyB buys Wi-Fi provider The Cloud

FEBRUARY

Facebook gives Brits local offers as ‘Deals’ launches in UK

Google takes on Facebook Places and Foursquare with Latitude check-in tool

UK Internet population: Now more Silver Surfers than youngsters use web

UK survey: Over 35s prefer email ads, while under 35s prefer web ads

Anti-spam email provider Goodmail to shut down

Nokia CEO issues ‘brutal’ memo and ditches first MeeGo smartphone

AOL snaps up Huffington Post for $315m

YouView web TV platform postponed until 2012

Facebook brand ‘Pages’ get profile-style revamp

First look: Nokia reveals Windows 7 phone designs

UK social media app TweetDeck sold for $30m – report

Google includes personalised social links in users' search results

Online vs. store rentals: Blockbuster goes up for sale, closes 609 US stores

MARCH

Google revamps search to filter out ‘content farms’

Tablets taking over from PCs?

First product placement appears on UK TV

Qype takes on Groupon, buys German coupon provider

Search wars: Bing overtakes Yahoo! globally for first time

Google buys UK comparison site BeatThatQuote

The Times claims paywall creates better audience for advertisers

YouTube buys Next New Networks, expands into video production

Social networks ‘now most popular online destination in the UK’

Google People Finder: Digital services that drive use, benefit and brand love

Apple sues Amazon over ‘App Store’ name

UK filesharing act delayed by BT and Talk Talk legal claims

APRIL

Google takes on Facebook ‘likes’ with ‘+1’ social tag

Microsoft expands into ad exchange arena

Smartphones, apps and dating site fees added to UK’s inflation basket

1 in 4 ads are now on the Internet- IAB

Ebay buys GSI Commerce for $2.4bn

Amazon takes on Apple with cloud-based music storage

Salesforce boosts social media monitoring with Radian6 buy

Blackberry and M&S first to sign to AOL’s ‘Project Devil’ display ad format

Bankrupt Blockbuster sells for just $320m to Dish Network

Google’s new search rankings: Winners and losers revealed

BT dodges bullet over secret Phorm trials

Android ad market share ‘overtakes iPhone globally for first time’

Hackers bring down Playstation Network: 70 million gamers affected

UK court backs internet piracy act: BT and TalkTalk lose case

Cookies, online ad regulation and the ‘you’ve been targeted button’

Royal Wedding ‘generating one mention every ten seconds online’

MAY

YouTube buys social bookmarking firm Delicious from Yahoo

Could super-injuctions take down Twitter?

Bin Laden death sparks record Twitter surge

Top 100 global brands: Apple overtakes Google

Google cuts out Microsoft with cloud-based laptop ‘Chromebook’

Microsoft's $8.5bn gamble on Skype: Can they make the leap into VoIP integration?

Playstation Network back online... 26 days after hack

Did Facebook accidentally leak user data to advertisers?

Google online music store launch: cloud storage for 20,000 songs

First US social network to go public: LinkedIn to be valued at $3bn in IPO

Twitpic faces backlash for selling rights to users’ photos

Bing ramps up Facebook ‘Like’ data in search rankings

Hargreaves report: 10 steps to shake up UK copyright laws for digital world

Time to buy shares in social media? LinkedIn valued at $4.25bn in stock exchange debut

Twitter sued in super-injunction row

Twitter buys Tweetdeck after bidding war- report

UK websites given extra year to comply with Cookie privacy law

JUNE

Facebook’s ‘stealth’ facial recognition roll-out sparks privacy outcry

Apple takes on Amazon and Google with ‘iCloud’ storage service

Apple takes on Google One Pass with ‘digital newsstand’

Searches to influence interest rates? Bank of England monitors Google for consumer trends

Government axes COI ad agency- 400 advertising jobs at risk

ICANN gives greenlight for ‘.brand’ domain names

UK: Facebook overtakes Microsoft as second most-visited website

JULY

MySpace sold for $35m to Specific Media (and Justin Timberlake)

Google tackles social media 'oversharing' with Google+

New Media Age shuts print edition- goes online only

Facebook debuts ‘comment’ ad format

News of the World closure: Has Murdoch bought TheSunOnSunday.co.uk domain?

Facebook ties with Skype for video chat

Google halts Realtime search as Twitter deal ends

Microsoft partners Baidu for English-language search

News of the World scandal: New media to benefit as consumers switch to digital?

Spotify goes live in the US

Mobile ad wars: Apple to slash iAd prices by 70%?

Google closes down Labs to focus on existing products

EA takes on Zynga, buys PopCap Games for $1.3bn

Google+ attracts nearly 20m users in just 3 weeks

Web ad watchdog IASH to expand role in UK

AUGUST

Google debuts ‘AdWords Express’ for local businesses

Yahoo switches to Bing search results in Europe

Google becomes phone maker- buys Motorola Mobility for $12.5bn

Google+ adds social gaming, undercuts Facebook's commission by 25%

UK riots: Blackberry hit by hackers after helping police

Hewlett-Packard buys Autonomy, ditches mobiles and PCs to become software maker

Budweiser to sponsor Facebook’s first-ever live football match

Facebook ditches 'Deals' scheme after four months

Steve Jobs steps down as Apple CEO

Facebook drops ‘Places’ for universal location tagging

Google takes on Facebook 'Likes': Links +1 button to Google+

Boost for cloud music services as EMI loses copyright case

SEPTEMBER

Sony unifies online services, launches tablets

Yahoo fires CEO Bartz over the phone

Google axes 10 products to refocus on Google+

.XXX domains go on sale

Twitter debuts analytics tools, expands Promoted Tweets

Google buys Groupon rival DailyDeal

PayPal payments now accepted offline

Facebook lets users follow strangers’ status updates with Twitter-style ‘Subscribe’ button

Facebook denies tracking users after they log out

OCTOBER

Google opens East London office in 'Silicon Roundabout'

Spotify ties future to Facebook- new sign ups 'need Facebook accounts'

Google offers real-time and paid analytics

Amazon unveils £199 Kindle Fire tablet: Is it an iPad killer?

YouTube launches Google AdWords for Video

Facebook debuts new ad format, updates analytics tools

Apple co-founder Steve Jobs dies at 56

Napster to shut down: Rhapsody buys ailing online music firm from Best Buy

Google buys Twitter analytics firm SocialGrapple

Findaproperty and Zoopla merge to take on Rightmove

Hulu not for sale- video site focuses on ads and subscriptions

Netflix axes DVD spin off ‘Qwikster’ after customer outrage

Google axes Buzz network to focus on Google+

Google encrypts search: Will tracking be affected?

Nokia debuts first Windows 7 smartphone 'Lumia'

Facebook denies building ‘shadow profiles’ of non-users

Netflix to take on LoveFilm with 2012 UK launch

SeeSaw video-on-demand site shuts down after 2 years

NOVEMBER

Groupon raises $700m in biggest tech IPO since Google

Google search ‘tweak’ affects 35% of searches

YouTube launches 100 original web TV channels

Microsoft, AOL and Yahoo confirm online ad alliance

Google+ debuts brand pages

Bad week for UK electrical retailers: Comet sold for just £2 as Best Buy closes UK stores

Google gets serious about mobile payments: Merges Checkout into Google wallet

Google Music goes live in US with Android store

$40 Akash tablet gets commercial launch in India

Google axes 7 more products to focus on Google+

Six degrees of separation? Facebook makes it 4.74

DECEMBER

Facebook’s ‘$100bn April float’: Insanity or visionary?

Google launches YouTube analytics tool

Salesforce mixes social media with CRM after Radian6 buy

Toyota’s new concept car: A ‘smartphone on wheels’

Adobe buys digital ad buying platform Efficient Frontier

WordPress takes on Google AdSense with WordAds

Facebook location services: Boost with Gowalla acquisition

Facebook’s most radical redesign yet: Social network rolls out ‘Timeline’ layout

Online gaming giant Zynga valuation: $7bn (but is it worth it?)

Yahoo strategy doubts grow at Goldman Sachs

Paypal takes on Groupon with daily deal coupons

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