Top 5 internet portals for global ad spend: Facebook to overtake Microsoft

15/12/2011

Google now owns 44% of the online ad market in terms of ad spend, while Facebook is predicted to overtake Microsoft as the third biggest portal, according to new data.

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The figures, from advertising and communications firm ZenithOptimedia, indicate that Google’s share of the Internet ad market has risen almost 10 percent in the last five years, from 34.9 percent in 2006 to 44.1 percent in 2010.

Google also dominates global search, accounting for 85 percent of all searches as their three main competitors, Microsoft, Yahoo, and AOL, have slipped to just a 13.8 percent share combined.

Facebook has also increased their market share, though it is more at the expense of companies like Microsoft and AOL.

Facebook’s 0.6 percent 2006 market share had grown to 3.1 percent in 2010; ZenithOptimedia expects they will surpass Microsoft by the end of this year. They doubled AOL during 2010.

Source: zenithoptimedia

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