US online ad revenue soars 22% to $7.9bn

02/12/2011

US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data. The research, from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers marks the eighth consecutive quarter of year-over-year growth.

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The data is compiled directly from information from online advertisers, including data from websites, commercial services, free email providers and other Web properties. "Even with a softened economy, digital advertising is making tremendous gains," says PwC US partner David Silverman.

“Brand marketers recognize that their messages need to be where their consumers are spending time—and that is increasingly in digital media,” said Randall Rothenberg, President and CEO, IAB. “Digital marketing has delivered the kind of results that have made more marketers stand up and take notice, as these latest numbers clearly demonstrate.”

“Beyond the impressive year-over-year growth of 22 percent seen during the third quarter of this year, the ongoing increases in internet advertising revenues points to a new paradigm within the advertising world—one in which digital is taking a bigger seat at the table,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “Moreover, even with a softened economy, digital advertising is making tremendous gains.”

The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.

Source: www.iab.net/AdRevenueReport

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