Yahoo! shares more website content with Facebook

22/12/2011

Yahoo! has expanded the number of its websites around the world that let visitors automatically share what stories they read with Facebook friends. A feature added in September to Yahoo! News in the US has been extended to 26 more of the California Internet pioneer's websites around the world.

The feature has been introduced in at Yahoo! News sites in other countries and added to the California company's entertainment-oriented US websites omg!, Yahoo! TV, Yahoo! Movies, and Yahoo! Games.

Yahoo! aimed to have the feature woven into 100 of its properties next year.

More than 12 million people have opted to automatically share activity at Yahoo! News with Facebook friends since the social network announced in September the creation of a new class of applications at the service.

Online traffic from Facebook to Yahoo! News pages more than tripled as people checked out stories their friends had read, according to Kerns. The feature proved particularly popular with people younger than 35 years old.

Yahoo! also added an alert atop US pages to let people know when selected stock prices change or others have responded to comments posted about online stories.

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy