Digital Intelligence

2012 archives | Track topics, trends and brands


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Top smartphone operating systems worldwide

Google's Android mobile operating system made up 75% of the global smartphone market i the third quarter of 2012, far ahead of Apple's 14.9%. Nokia's Symbian platform and Research in Motion's Blackberry mobile OS fell 77% and 35% respectiveley. Full story...

02/12/2012

Social gaming: Facebook and Zynga end advertising pact

Facebook and Zynga are to end their close advertising partnership, in a move that will mean players on Farmville will no longer be able to share their social gaming progress with friends on the social network. At its peak, Zynga’s Farmville attracted Full story...

03/12/2012

Google and Amazon tax investigation - profits scrutinised

Public outcry in Britain as journalists uncover the scale of how Google and Amazon reduce taxes to boost overall profits. New funding being given to support the Google tax investigation which could impact other multinational online service providers... Full story...

03/12/2012

Google buys parcel storage service to boost ecommerce tools

Google has snapped up BufferBox, a Canadian firm that operates a network of storage lockers where people can receive deliveries when they're not home. Based in Waterloo, Ontario, Bufferbox has a network of storage lockers in the area around Toronto. Users sign Full story...

03/12/2012

Pope launches first Twitter account

Pope Benedict XVI is to launch a personal Twitter account for the first time. The Vatican is expected to confirm the new account at a press conference on Monday morning, attended by officials from both the Catholic Church and Twitter. A Vatican Full story...

03/12/2012

SMS at 20: Has text messaging reached its peak?

The humble text message, which celebrated its 20th birthday on Sunday, is past its prime for the first time in history, as new figures show a declining trend of SMS (Short Message Service). This year is the first time the total text Full story...

03/12/2012

Reach of top organic Facebook publishers

Among a selection of the 100 leading brand pages on Facebook, those using paid media reached 5.4 times more people on average than those using no paid media. Full story...

04/12/2012

Facebook’s automatic photo sync sparks privacy outcry

Facebook has launched a new mobile service that automatically uploads a user’s mobile photos to their social network account to review before publishing, sparking privacy concerns that the firm is looking to grab more personal data from their users. Facebook is currently Full story...

04/12/2012

Cyber Monday: The rise of online Christmas shopping (infographic)

Global ecommerce platform Rakuten and owners of Play.com explores the rise of online Christmas shopping in visual form. Cyber Monday, the busiest online shopping day in the lead up to Christmas, is well documented across the pond, but is also a growing Full story...

04/12/2012

SMS marketing regulation – FCC updates US position

Opt-in or opt out? And how do you tell someone who’s unsubscribed that this has been actioned? In the US, the FCC’s latest update on SMS marketing regulations makes it clear… Full story...

04/12/2012

Apple finally brings iTunes to India and Russia in global roll out

Apple has launched its iTunes Store in India, Russia, Turkey, South Africa and 52 additional countries, as the firm looks to expand the reach of its download store. Apple device owners will have access to legal music and video content on the Full story...

04/12/2012

Social media regulation: Facebook ‘Faces in ads’ settlement gets preliminary approval

A US court has given its preliminary approval to a revised class settlement in a lawsuit brought against Facebook by users who claimed that their names and likeness were used without their prior consent in "Sponsored Stories" advertisements shown to their online Full story...

04/12/2012

BBC revamps red button service for connected TVs

The BBC is updating its Red Button service to work with next generation of internet-connected TVs. Dubbed the ‘Connected Red Button’, the new service lets viewers with internet-enabled TVs watch some channels even if they are off air and catch up with Full story...

05/12/2012

News Corp shuts tablet news site The Daily after 2 years

News Corp is closing its tablet newspaper The Daily later this month, just two years after its launch. The product launched in February 2011 for the iPad and there were persistent rumours about the size of losses and possible closure. Full story...

05/12/2012

Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots

Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research. The global study, from Return Path found that marketers’ inbox placement rates Full story...

05/12/2012

Yahoo axes public chat rooms

Yahoo is to close down its public chat rooms in its Messenger service this month, replacing them with a range of new online communication tools. The rooms will close down on 14th of December, and yahoo will also shut down its Yahoo Full story...

05/12/2012

Just 17% of UK mobile users 'favourable towards ads'

UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report. Full story...

05/12/2012

Xbox avoids ban in US and Germany after Motorola case rejected

A US judge has ruled that Google's Motorola unit cannot ban sales of Microsoft's Xbox 360 games console because of a patent dispute. Judge James Robart's ruling came part-way through a trial in which the handset maker is claiming its rival should Full story...

05/12/2012

Facebook brand pages: Level of engagement by sector

This chart shows the levels of engagement each brand category achieved in March and October 2012. Spas and care category saw the highest levels of engagement (1.83%) in March and 1.23% in October. However, the levels of engagement dropped across all categories Full story...

06/12/2012

Facebook brand pages: Most popular types of post by sector

This chart shows the breakdown of topics brand pages cover. Visual posts such as photo and video are the most popular form of promotion. Facebook claims that visual posts garner the most engagement, and are more likely to be seen on the Full story...

06/12/2012

Facebook brand pages: Average monthly posts by sector

This chart shows the average monthly posts brand pages make. Community-based brand pageshave the highest average monthly posts with 87. Pages dedicated to an individual such as actors, directors and public figures also have high post counts. Full story...

06/12/2012

Mobile internet access accounts for 13% of global traffic

Mobile now accounts for 13% of internet traffic, up from 4% in 2010, and now makes up a majority of traffic in some emerging markets, according to new research looking into mobile internet access. The internet trends report from Kleiner Perkins venture Full story...

06/12/2012

Cyber Monday winners revealed: Amazon, eBay and Argos get 30% of all visits

Cyber Monday set a new online retail record this week, as UK consumers made 112 million visits to retail websites on Monday 3rd December, a 32% rise on 2011. The study, from Experian, found that Amazon, eBay and Argos claimed 30 per Full story...

06/12/2012

Smartphone trends: Savvy shoppers using mobiles to score deals on the go

With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using Full story...

06/12/2012

AOL snaps up ad retargeting firm BuyInsight

AOL's Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising. This transaction boosts the Advertising.com’s ad capabilities across display, mobile and video. Full story...

06/12/2012

Google+ ‘now has 235 million active users’: Communities launched to rival Facebook groups

Google has announced that there are 500 million profiles on its social network, 235 million of which were active this month. The news means that Google+ is now rivalling Twitter in terms of user numbers, but still faces doubts over the engagement Full story...

07/12/2012

Top 25 Facebook games of 2012: Songpop wins, Draw Something comes 10th

Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game. The ‘name that tune’ game, in which users have to guess the name of the song or artist from Full story...

07/12/2012

Viral of the week: Ogilvy resorts to ‘pirate recruitment’ to get top talent

How far would you go to bring the best talent to your team? In Belgium, Ogilvy delved into murky waters by using pirate software sites to recruit cash-strapped (but ambitious) unemployed web designers. See why it’s our viral of the week below… Full story...

07/12/2012

Google CEO: “I’m extremely curious that Apple has not chosen to sue us”

In a frank interview this week, Google’s executive chairman Eric Schmidt has admitted his surprise that Apple has not sued the search giant. In a sit down with the Wall Street Journal the one-time Google CEO talked about lawsuits, Apple, and of Full story...

07/12/2012

Zynga applies for gambling license in US

Zynga has applied to the Nevada Gambling Control Board as a first step towards preparing to offer gambling in the US for real money if new legislation comes through. The social game developer, which created games like FarmVille and CityVille is hoping Full story...

07/12/2012

Google adds ‘3D’ shopping to rival in-store experience

Google has launched a suite of new online shopping tools ahead of the festive season, including a list of top toys that lets shoppers inspect potential purchases in 3D, along with listings and even floor plans of nearby stores. Full story...

07/12/2012

Digital advertising trends in 2012: The 10 biggest headlines of the year

Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online became Full story...

10/12/2012

Google axes free version of business apps- charges $50 a year

Google has ended a free version of its Google Apps online application suite for small businesses, which includes Gmail and Google Drive, in what it calls a drive to ‘provide a stronger and more uniform experience to users’. Google said that that Full story...

10/12/2012

Online video ‘can double Google search traffic’- report

If online video is optimised for search, it can double Google search traffic, according to a new report. The research, from Visibility IQ in association with Entertainment Media Research, looking into the web habits of the UK.According to the report, the most Full story...

10/12/2012

Social Media Report 2012: Social Media Comes of Age

Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them. According to Nielsen and NM Incite’s Full story...

10/12/2012

Online retailers letting down Christmas shoppers with poor customer service (infographic)

UK online retailers are letting down shoppers at the busiest time of the year - and risking losing vital sales - through distinctly average web and email customer service, according to a new study. UK online Christmas sales are expected to hit Full story...

10/12/2012

10 Digital Trends in 2013: ‘Data porn’, ‘digital health’ and the UX of social

Big data analytics, biohacking and more integrated social experiences will be key trends in 2013, according to a new report. The findings, from global PR agency Hotwire and 33 Digital, come from their fourth annual Digital Trends Report. Full story...

10/12/2012

Video ad trends in 2013: Where next for online video advertising?

Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs. The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. Full story...

10/12/2012

Facebook trends in 2012: The 10 biggest headlines of the year

Forget the movie, this year provided plenty of real-life drama for 'The Social Network'. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC's 'bagelgate' report) has led us to dedicate an entire section of our 2012 review Full story...

11/12/2012

Search marketing trends in 2012: The 10 biggest headlines of the year

Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than '10 blue links'. This year, search went social and mobile as consumers used their tablets and mobiles in ever-more sophisticated ways. Google, Full story...

11/12/2012

Martin Sorrell: WPP spent $2bn on Google, $400m on Facebook in 2012 (video)

In this video interview with the Financial Times, WPP CEO Sir Martin Sorrell provides insights into how the ad giant invested on digital channels during 2012. Speaking to the FT, the WPP boss gave his thoughts on growth in online advertising. Watch Full story...

11/12/2012

UN talks on net regulation hit ‘impasse’

A UN debate on internet regulation has stalled as the UK, US and other westerm countries disagree with Arab States, China and Russia in a diplomatic battle over a set of possible global web laws. The chief American negotiator at a UN Full story...

11/12/2012

Regulation of personal data - sweeping new UK powers

The location of your mobile phone is added to the list of sweeping new police powers in the regulation of personal data and Deputy PM Clegg leads the attack on his own government. Full story...

11/12/2012

Marketing techniques with Google maps – upgrades and innovation

More engineering investment from Google means that marketing techniques with Google maps are going to become more innovative as the maps interface strengthens, combining Street View and consumer generated content. Here are the latest developments... Full story...

11/12/2012

Netflix CEO in trouble for financial disclosures via Facebook post

US regulators have threatened the head of Netflix with legal action for posting information about the company's performance on Facebook rather than through official channels. Netflix chief executive Reed Hastings announced on the site that monthly viewing figures had passed one billion Full story...

11/12/2012

Internet regulation: Facebook tax office raid in Italy

Police in Milan last week raided Facebook's offices in the Italian city as part of a crackdown on tax avoidance and internet regulation. Full story...

11/12/2012

Digital media regulation - North Koreans evade strict internet laws

A state controlled operating system, a political machine that re-calibrated time, and the smuggling of Chinese cellphones to the daring few: digital media regulation doesn't come tougher than this... Full story...

11/12/2012

Social media trends in 2012: The 10 biggest headlines of the year

Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival Full story...

12/12/2012

YouTube debuts ‘Shoppable Video Ads’ to drive Christmas sales

Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user Full story...

12/12/2012

Mobile and tablet trends in 2012: The 10 biggest headlines of the year

In Western markets, it's easy to forget that feature phones still dominate globally, but this is changing fast. Smartphone sales accounted for 40% of total mobile phone sales in 2012, up 47% on last year. The technology behind mobiles and tablets is Full story...

12/12/2012

Top search terms of 2012: Euro 2012 beats Olympics in Google Zeitgeist report

Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year. Though Olympics tickets finished second in the overall ‘Zeitgeist’ trends list, there were plenty of searches for Olympic athletes. Topping Full story...

12/12/2012

WebMD axes 250 jobs in cost cutting drive

Popular medical information site WebMD is to cut 250 jobs after disappointing Q3 results. The cuts include 250 positions, representing around 14 percent of WebMD’s total workforce, as well as operating expenditure cuts of $45 million. Full story...

12/12/2012

Online shopping trends: What’s the deal with Mega Monday? (infographic)

Online Christmas shopping is become huge business for retailers and pure play online retailers alike. This infographic from Affiliate Window looks at the stats behind Black Friday and Mega/Cyber Monday. Full story...

12/12/2012

Smartphone search trends: Search engines apps far more popular than brand versions (infographic)

Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research. The study, from the Direct Marketing Association, reveal that seven in 10 (68%) UK smartphone owners Full story...

12/12/2012

Viewable impressions – should be welcomed by the industry, but with caution

Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising. Full story...

13/12/2012

Digital media trends in 2012: The 10 biggest headlines of the year

As Google's upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their budgets accordingly. As Full story...

13/12/2012

Top Twitter trends of 2012- From Mars to the bottom of the ocean

Twitter has unveiled its top trends of 2012, featuring the first tweet from Mars Curiosity rover to James Cameron’s Tweet from the bottom of the ocean. This video from Twitter looks back at 2012: Full story...

13/12/2012

Gaming and app trends in 2012: The 10 biggest headlines of the year

From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites Full story...

13/12/2012

Facebook privacy: New controls over ‘who can see your stuff’

Facebook is to introduce new privacy controls next week letting users set their level of "frictionless sharing", which has until now allowed apps such as Spotify or Yahoo! News to automatically post on the social network about users' listening or reading habits. Full story...

13/12/2012

Yahoo revamps webmail for smartphones and tablets

Yahoo has released the new version of its popular webmail service, as it looks to expand its reach on mobile devices.The move marks the first overhaul of a Yahoo product since the firm's chief executive Marissa Mayer took the control over in Full story...

13/12/2012

TalkTalk expands into mobile market with £5 tarrifs

TalkTalk is expanding beyond its landline phone and broadband packages with a new mobile phone service in the UK. Full story...

13/12/2012

Facebook marketing: Photos generate brands' most engaging posts

Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands. The research, from inbound marketer HubSpot found that photos on Facebook Pages received 53% more Likes and attracted 104% more comments Full story...

13/12/2012

Facebook year in review 2012: Olympics, 50 Shades of Grey and X Factor top list

Facebook has released its Year in Review, a look back at the people, moments and things that created the most buzz in 2012 among the billion people around the world on the social network. The newly listed company assemble a series of Full story...

14/12/2012

Google Maps returns to Apple store with new features

Google's new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software. The move was widely criticised after numerous mistakes were found in Apple Maps' Full story...

14/12/2012

Mobile advertising tools: Google tackles ‘fat fingers’ by ruling out accidental clicks on mobile ads

Google has updated its mobile advertising tools, tweaking its in-app image ads in a bid to reduce unintentional clicks on small mobile screens. Google found most of the accidental clicks on app image ads happened at the outer edges of the ad, Full story...

14/12/2012

Ecommerce trends in 2012: The 10 biggest headlines of the year

Shopping went social in 2012, with online retailers integrating 'Likes' and 'Pin It' buttons to boost sharing and purchases. In the UK, Christmas 2012 is on track to be another record-breaker for online retail, while in the US, $1.46bn was spent on Full story...

14/12/2012

Marketing regulation trends in 2012: The 10 biggest headlines of the year

As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an 'ethical vacuum' beyond regulation. Despite this rather despondent outlook, there were Full story...

14/12/2012

Brands need to target consumers online ‘before they do their weekly shop’

A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops. Coupon firm Coupons.com UK & Europe has surveyed over 100 client-side and agency-side brand marketers attending The Grocer Full story...

14/12/2012

Ecommerce strategies: Loyalty beats price for 57% of online shoppers

Over half of UK shoppers remain loyal to their favourite websites despite lower costs elsewhere, according to new research looking at ecommerce strategies. The majority (57%) of online shoppers in the UK prefer to shop from a handful of their favourite websites Full story...

14/12/2012

Weird news: The 25 oddest digital news stories of 2012

From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, we look back at the stranger side of marketing, with the 25 weirdest Full story...

17/12/2012

UK leads world for online shopping and video- Ofcom

Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom. The body claims findings from its International Communications Full story...

17/12/2012

John Lewis tops Christmas viral chart

John Lewis has had the most effective social video strategy in the run up to Christmas, according to new research from branded video distribution network, goviral.The department store’s highly-anticipated Snowman advertising campaign has helped it land the number one spot in the Full story...

17/12/2012

Online education: UK universities to offer free courses online

A consortium of UK universities are launching an online project, giving public access to higher education courses via computers, tablets or smartphones.The move challenges US universities that have so far dominated this emerging digital education market. The initiative will include the Open Full story...

17/12/2012

Video viral of the week: Google reviews year in 3 minutes

As part of Google’s annual year-in-review package Zeitgieist, this video gazes back at the previous 12 months and ranks people, places and things that people searched for them on Google. This video, from creative agency Whirled, crams a whole year into less Full story...

17/12/2012

20 biggest marketing blunders of 2012

Everyone makes mistakes- but some mistakes are bigger than others. From Apple's wonky maps to Yahoo's boss being fired over alleged 'fake CV claims'- this year saw plenty of high-profile digital disasters. As part of our 2012 review, we salute those campaigns, Full story...

18/12/2012

Computers in 5 years will touch, feel and…smell? (video)

A new era of ‘cognitive systems’ will usher in brand new ways for humans and PCs to interact- including touch, feel and smell, according to new predictions from technology giant IBM. The firm said that within 5 years computers will soon gain Full story...

18/12/2012

‘DIY computer’ Raspberry Pi gets app store

Mini computer the Raspberry Pi has got its own app store, where users can share games, applications and tools developed for the computer. The device’s creator Eben Upton, said he hopes it "will provide young people with a way to share their Full story...

18/12/2012

Wonga expands into online shopping loans

Online loans company Wonga has begun offering "buy now, pay later" services directly on retailers' websites. Until now, loans from Wonga, which have been highly criticised due to an annual interest rate of 4,214%, have been available only through its own site. Full story...

18/12/2012

Digital Intelligence December 2012

To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the Full story...

19/12/2012

Social media advertising: Instagram to sell users’ photos to advertisers

Facebook owned photo app Instagram has asserted its right to sell its users' photos to advertisers, sparking a wave of criticism from users and privacy campaigners alike. The move was announced in an update to its terms of service, where Instagram claimed Full story...

19/12/2012

Apple fails to get Samsung banned in US

A US judge has ruled that Samsung phones can remain on sale in the country, following Apple’s bid to get a number of smartphones banned after a copyright case in August.Apple applied for the ban after a jury found in its favour Full story...

19/12/2012

Google Maps gets 10m iPhone downloads in 48 hours

Google’s new maps app for the iPhone has become one of the most successful app launches ever, getting over 10 million downloads in just 2 days. The Google Maps iPhone app had been highly anticipated by many iPhone users after the recent Full story...

19/12/2012

Mobile trends: Smartphone penetration hits 55% in leading European countries

Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe. Full story...

19/12/2012

Twitter lets users download entire tweet archive

Twitter is testing a new tool that lets users download their account's entire archive of tweets. Currently the option to download is only available to "a small percentage" of users but it follows Twitter CEO, Dick Costolo's, promise earlier in 2012 that Full story...

19/12/2012

Thomas Cook ditches online discounts to ‘change travel retailing forever'

Thomas Cook has stopped offering online discounts on its website, in a bid offer standardised prices on the high street and online. The retailer claimed the move has 'changed travel retailing forever' by stopping online discounting. The operator is now offering the Full story...

20/12/2012

Short video clips 'better for ad placement' - study

Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study. The research, from AOL, indicates that viewers see conventional ad spots in longer videos as an interruption. Full story...

20/12/2012

YouTube’s video review of 2012: From Gangnam Style to space jumps

YouTube has put together a video looking back at the big events of 2012, already attracting 13 million hits in just a day. The biggest trends include Kony, Obama impersonator Alphacat, Felix Baumgartner live stream of his freefall, Gotye’s Somebody That I Full story...

20/12/2012

‘Tablet Tuesday’ set to break records as Christmas Day downloading fever to grip world

Christmas Day has been labelled ‘Tablet Tuesday’ as consumers redeem the vouchers bought for them by last-minute shoppers, according to a new report. The report, from media agency Mindshare, forecasts that in the UK, for instance, almost half the population (45%) now Full story...

20/12/2012

Social media in India: Top 5 social networks

As more people connect to the Internet in India, time spent social networking is exploding on sites like Facebook and Orkut. It's one of the primary motivations for going online. In both rural and urban areas, social networking is a key driver Full story...

20/12/2012

2012 digital review and trends: the stories that shaped digital

To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration Full story...

21/12/2012

4G UK auction: 2 surprise bidders revealed

There will be two relative strangers to UK mobile users among the firms bidding in next year's 4G auction. Industry regulator Ofcom unveiled the seven bidders for the auction of bandwidth for 4G mobile broadband services in the UK. The bidders are Full story...

21/12/2012

£472.5m ‘to be spent online on Boxing Day’

UK consumers will spend a total of 375 million hours shopping online in December 2012 with 17 million of these on Boxing Day alone, according to new research. The study, from Experian and IMRG, indicates that Christmas 2012 will be the biggest Full story...

21/12/2012

Top online retailers for customer service - Amazon and John Lewis lead as Ryanair hits bottom

Amazon and John Lewsis have scored the highest in an online customer service study, while Ryanair saw the biggest drop and lowest score. Analytics form ForeSee looks at the customer satisfaction Index across the UK’s top 40 online retail websites. Full story...

21/12/2012

Google sells Motorola set-top box division for $2.53bn

Google is planning to sell Motorola Home, the TV set-top box business of its Motorola Mobility subsidiary to Arris Group, a broadband device vendor, for $2.35 billion. Arris will buy up the patents belonging to the business, and will get a perpetual Full story...

21/12/2012

Facebook 'could advertise to children after new US laws'

Internet giants such as Facebook, Google and Apple could soon be allowed to advertise to children, as new US laws look set to come into force. The Federal Trade Commission has updated the 1998 Children's Online Privacy Protection Act (COPPA) to restrict Full story...

21/12/2012

Facebook marketing trends- Paid media 'gets 5 times more reach than free fan pages'

Among a selection of the 100 leading brand pages on Facebook, those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study. The report, ‘Understanding Paid & Earned Reach On Facebook,’ Full story...

01/11/2012

China: Mobile users Vs laptop and PC users

This chart shows the rise of smartphone owners compared with previous PC and laptop owners. The growth in PC has slowed considerably since June 2011. The adoption of smartphones over this period has increased dramatically, with smartphone ownership exceeding PC ownership in Full story...

01/11/2012

Smartphone owners: China

Chinese smartphone owners are one of the key drivers for rising web use. This chart shows that in less than 5 years the number of smartphone users has grown by over 33 million, accounting for 72.2% of total web users. One of Full story...

01/11/2012

France to force Google to pay for news?

French President Francois Hollande has told Google's chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets. According to reports, press associations in France, Full story...

01/11/2012

Young shoppers ‘most likely to complain publicly on social media when customer service fails’

UK shoppers seek customer service support by email (49%) or phone (43%), and younger shoppers are highly likely to turn to social channels when these touch points fail, with 46% of under 25s and 33% of 25-33 year olds using social to Full story...

01/11/2012

Plans for ‘.uk’ domain names announced as alternative to ‘.co.uk’

Nominet, the not-for-profit organisation responsible for running the .uk infrastructure, has launched a consultation on the introduction of a new service which, if approved, would herald a significant change for the .uk domain name space. The proposed new service is aimed at Full story...

01/11/2012

Microsoft to buy Netflix?

Microsoft is mulling a bid for online video service Netflix, according to a report by Forbes, as competition in the video on demand sector heats up. The move would be one of the most significant purchases in the technology and television space. Full story...

01/11/2012

Digital Intelligence October 2012

After its IPO woes, Facebook finally turned a corner this month - but at what price to advertisers? Reports suggest that the social network is lowering the reach of 'likes' in favour of paid-for advertising such as newsfeed ads and an Full story...

01/11/2012

Kim Dotcom debuts Megaupload sequel ‘Me.Ga’ after ban

Kim Dotcom has revealed a plan to open a new online storage service called Mega, replacing his banned file-sharing website Megaupload. The new service will be launched in January next year, and will give users direct control and responsibility over their files Full story...

02/11/2012

Google takes on Siri with iPhone search app

Google has revamped its 'Google Search' app for the iPhone and iPad, giving the feature a voice search functionality that poses a challenge to Apple's Siri. The app, which is available for free download, opens with a "Try our new voice search" Full story...

02/11/2012

Creating a social media campaign in Russia

In some countries, social media isn’t just about Facebook. With so many brands focusing on the BRIC markets, Patrick Eve, MD of international translation agency, TranslateMedia, gives the lowdown on social media use in Russia. Full story...

02/11/2012

Microsoft advertising: 25 major brands sign up for Windows 8 app campaigns

BBC Worldwide, Sky, Lloyds TSB and Vodafone are amongst 25 global brands that have signed up to Microsoft's new Windows 8 advertising platform. These brands will be rolling out Windows 8 Ads in Apps campaigns over the next couple of months. These Full story...

02/11/2012

EU data protection laws ‘sent back to drawing board’

European data protection proposals have been slammed by a select committee for being “too prescriptive”. A report by the Justice Select Committee said that the proposals for a common European data protection framework did not allow for flexibility or discretion for businesses Full story...

02/11/2012

New tool predicts trending topics on Twitter

A new algorithm developed at MIT University predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time. Twitter’s home page features a regularly updated list of topics that are “trending,” meaning Full story...

02/11/2012

Global mobile trends- Android now on 3 in 4 smartphones

Google’s Android mobile operating system made up 75% of the global smartphone market in the third quarter of 2012, far ahead of Apple's 14.9%, according to new data. The study from market analysis firm IDC attributed the jump in market share to Full story...

05/11/2012

Telegraph paywall to charge overseas visitors £1.99 a month

The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free. Telegraph.co.uk is moving to a metered paywall model similar Full story...

05/11/2012

World’s first Instagram menu- restaurant uses customers’ snaps to promote food

New York City's Comodo restaurant has harnessed passionate foodies by launching an Instagram menu, integrating the photo-sharing site into their dining experience. The restaurant is encouraging people to Instagram pictures of the dishes with a designated hashtag, #ComodoMenu. By using the hashtag, Full story...

05/11/2012

Tesco debuts ‘online commuter zone’ for busy shoppers

Tesco has launched a new commuter zone on its grocery website, aimed at bringing together everything busy customers need for the working week. The zone is designed as a quick way for commuters to shop as they travel to and from work. Full story...

05/11/2012

Video viral of the week: Coke turns commuters into 007 in race for tickets

Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the Full story...

05/11/2012

Instagram debuts ‘Facebook-style’ user profiles- new channel for brands?

Instagram has launched online profiles that let users showcase themselves and photos they’ve taken with the Facebook-owned smartphone app. The move follows Facebook’s acquisition of the company earlier this year, as it looks to boost its photo sharing capabilities and keep users Full story...

06/11/2012

Nutella Facebook ad campaign outperforms TV

Last Christmas, Nutella ran a cross-platform ad campaign in Germany, mixing traditional and new media spend, including TV and Facebook. This case study looks at how the Facebook campaign generated more sales than TV ads for the food brand. Full story...

06/11/2012

Ad targeting trends- Major portals losing ground to niche sites

Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research. The study, from Mediasyndicator commissioned research with YouGov (1,987 UK adults) in order to discover Full story...

06/11/2012

UK video ad trends- Advertisers ‘think video ads are more effective than TV’

More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey. The findings come from BrightRoll’s 2012 UK Full story...

06/11/2012

UK companies missing trick with online customer service

UK consumers are being let down by substandard customer service on the web and email, and in many cases, service has got worst since 2011, according to a new study. The 2012 Eptica Multichannel Customer Experience Study found that websites could only Full story...

06/11/2012

Google revamps desktop search with ‘cleaner’ look

Google is updating its desktop search engine, offering what it claims will be a ’simpler, cleaner’ feel than before more closely aligned with its mobile and tablet versions. The most significant change is the removal of the sidebar to the left of Full story...

07/11/2012

Google dips below 90% in UK for first time in 5 years

October proved to be scary month not just for Halloween but also for Google’s share of the UK search market. October figures suggest 89.33% of all web searches in the UK were made using Google. The findings, from Experian Hitwise, mark the Full story...

07/11/2012

Social selling- 65% of firms using social to boost sales

Three quarters (75%) of B2B buyers have claimed that social media would likely have an influence on a future purchase and 65% of businesses are already using social media in their sales efforts, according to a new report. Full story...

07/11/2012

Spotify sponsors NME awards

Spotify is to sponsor the NME Awards 2013 as official digital music partner, as the music streaming service aims to boost its subscribers. Full story...

07/11/2012

Rakuten buys logistics firm to boost delivery

Play.com owners Rakuten has bought French e-commerce logistics business, Alpha Direct Services, as the Japanese retail giant looks to bolster its European operations. The acquisition marks Rakuten’s first logistics investment outside of Japan and is set to provide business synergies for its Full story...

07/11/2012

Microsoft ditches Windows Live Messenger for Skype

In a controversial move, Microsoft is set to close down its free iconic instant messenger service Windows Live Messenger, replacing it with Skype, the video chat service it bought in May last year. Windows Live Messenger was first released as MSN Messenger Full story...

08/11/2012

Apple drags Google into Samsung patent case

Apple has launched a new patent claim against Samsung and Android, dragging Google into the ongoing copyright battle for the $219 billion global smartphone market. The move marks a significant escalation in the battle between Apple and Samsung, which many have viewed Full story...

08/11/2012

Video viral of the week: John West interactive YouTube video tells ‘story in a can’

This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video Full story...

08/11/2012

HubSpot gets $35m funding boost for Europe expansion

Social media marketing firm HubSpot has raised an additional $35m in a new funding round. The investors include Altimeter Capital, Cross Creek Capital, and, according to two people with knowledge of the deal, the Boston mutual fund giant Fidelity Investments. Full story...

08/11/2012

Marie Claire runs UK's first mobile NFC campaign in magazine

Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology. Full story...

08/11/2012

Google targets ‘next billion’ with basic mobile web service Free Zone

Google has launched ‘Free Zone’, a new mobile web service aimed at giving millions of people in the developing world to access the Internet (and Google's ads) via basic mobile phones without data charges. Full story...

09/11/2012

Skype debuts ‘workspace’ business community tool

Skype has launched Skype in the workspace, a free community that allows businesses to share expertise, build online networks, and gain access to tools. Full story...

09/11/2012

Samsung Galaxy S3 beats iPhone 4S as best selling smartphone

Samsung's Galaxy S3 has outsold Apple's iPhone 4S for the first time, becoming the world's best-selling smartphone during the third quarter of this year, according to new data. Research firm Strategy Analytics reports that Samsung sold 18 million models, compared with Apple's Full story...

09/11/2012

16m Brits ‘lack basic web skils’

Around 16 million people in the UK lack basic web literacy skills, potentially holding up economic growth to the tune of £63bn, according to a new report released by UK digital champion Martha Lane Fox. The report, created by consultancy firm Booz Full story...

09/11/2012

How does Google make $100m in search ads each day? (Infographic)

Google makes $100m per day on search advertising, at least, that is what Wordstream tells us according to this infographic. Where does that money come from? Which industries make Google the most money? This infographic from Wordstream shows us where the money Full story...

12/11/2012

Groupon shares drop 30% as daily deals falter

Online voucher firm Groupon has seen its shares fall 30% after its third quarter revenues fell short of analysts' forecasts. The company, which launched on the stock market back in November 2011, has reached a record share low amid doubts about its Full story...

12/11/2012

Pinterest offers ‘secret boards’

Social bookmarking site Pinterest has added a new privacy board in a bid to boost users. The private boards can be seen only by you and selected friends. The company said the new tool has been one it’s most frequently requested features. Full story...

12/11/2012

Event report: “A charity’s online presence is more than simply asking for donations…”

As part of National Trustees’ Week, Joanna Morley, Online PR & Social Media Manager of Brighton-based digital marketing agency SiteVisibility, last week addressed delegates at an event hosted by business, tax and charity advisers Russell New on how charities can benefit from Full story...

12/11/2012

US online retail spending up 15% on last year

Online retail spending in the US reached $41.9 billion for the quarter, up 15 percent versus year ago, according to new data. Full story...

12/11/2012

Number of US text messages declines for second time

The US has seen its second drop in the number of SMS messages sent, as internet-powered alternatives such as email and social media become more widely used as a primary communication tool, according to new research. The report, published by independent analyst Full story...

13/11/2012

Google Music launches in UK: Free cloud storage for 20,000 songs

Google Music service has finally launched in the UK and across Europe, undercutting the likes of Amazon and iTunes by offering free cloud storage for up to 20,000 tracks. The tool, available via the Google play store online and on Android mobile Full story...

13/11/2012

Facebook tests mobile sound alerts and direct replies

Facebook is testing new mobile features, including sound alerts and an option to reply directly to comments to an original post, as the social network looks to boost its use among smartphone users. The company said the new features are still in Full story...

13/11/2012

How do B2B companies use social media? (Infographic)

We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell. Full story...

13/11/2012

Facebook braces for mass share sale-will stocks plunge further?

Facebook is set to face its toughest test yet today, as its employees finally get the chance to sell their shares in the company- a move that could send its stock price tumbling further. Today (Weds 14th November) marks the third stage Full story...

14/11/2012

Daily Mail offers agencies £250,000 prize for driving print readers to online ads

Mail Newspapers is running a competition for media agencies, as the Daily Mail publisher looks to prove its print publications can drive sales online. The publisher is offering a prize of £250,000 in free print advertising to the winning media agency. To Full story...

14/11/2012

Christmas online shopping trends 2012: Mobile to account for 20% of £4.6bn sales

Online retailers are preparing for strong spending as the Christmas shopping peak approaches, with consumers forecast to spend £4.6bn online over the two weeks commencing 3rd and 10th December according to new research. The study, from IMRG and Capgemini, indicates that just Full story...

14/11/2012

Video viral of the week: Charity challenges perceptions with ‘You Are Blind’ game

To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. See why it’s our viral of the week below… You are blind Full story...

14/11/2012

US mobile trends: Smartphone ownership passes 50% for first time

Smartphone penetration in the US has passed the 50% threshold for the first time, with apps and web browsing on the rise, according to new research. Google Android led that segment of the market with 52.5 percent of smartphone subscribers, while Apple Full story...

14/11/2012

Global mobile trends 2012: Smartphone sales up 47% as feature phones dip 3%

Samsung has extended its lead over Apple’s iPhone in the global smartphone market, while Android now accounts for a massive 72% chunk of the smartphone OS market, according to new data. The research, from Gartner, found that worldwide sales of mobile phones Full story...

15/11/2012

Amazon tests monthly fee for fast delivery service Prime

Amazon has introduced a monthly Amazon Prime subscription option that will see buyers receive goods within two days for $7.99 a month. Instead of $79 per year, customers in the US can now choose to pay $7.99 per month. Amazon Prime membership Full story...

15/11/2012

Global online ad revenue to reach $143bn by 2017: US, China and UK lead the way

Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, with China catching fast, according to a new report. The Online Advertising Forecasts report, from Digital TV Research, estimates that the 2017 total is more Full story...

15/11/2012

Eye-tracking study reveals iPad mini top for engagement

Among the new wave of mini 7-inch tablets, Apple’s iPad mini is best at creating purchase intent when browsing, according to a new study examining people’s eye movements when using the devices. The research, from EyeTrackShop, used the web cameras on 600 Full story...

15/11/2012

Vimeo starts selling pay-per-view movies

Online video service Vimeo is to launch a pay-per-view movie service in a bid to compete with Google-owned rival YouTube. The IAC-owned platform is launching the pay-to-view service with six movies that will be available across the US, UK and the rest Full story...

15/11/2012

Google bringing sponsored shopping results to Europe and beyond

Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce. Following a launch in the US this year, Google Shopping will Full story...

16/11/2012

Facebook survives stock sale: Are its IPO troubles over?

Facebook shares soared 12% on Wednesday as the social network beat expectations following the third stage of its IPO share sale. Wednesday saw the unlocking of hundreds of millions of shares held by insiders now eligible for sale in the open market. Full story...

16/11/2012

Pinterest debuts tools for businesses- new channel for marketers

Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking site. The new business site, gives organisations the opportunity to verify their account, add buttons (Pin It, Follow) and widgets (Profile, Board), and receive updates Full story...

16/11/2012

War and politics by social media – Middle East conflict charts new course with live tweets and YouTube

As the official channels on both sides start feeding their wins and casualties into Twitter and YouTube, and ugly unease emerges in how news is being released. In the last few weeks the Israeli government and Hamas have clearly prioritised social media Full story...

16/11/2012

Online Christmas sales 'to account for 10.6% of total retail spend'

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK. With online sales predicted to account for 10.6% of the total Full story...

16/11/2012

Digital marketing regulation – UK direct marketing industry focuses on personal data

Personal data is becoming the battleground for digital marketing regulation, with the latest report from the UK’s Direct Marketing Commission showing how industry self-regulation improves standards. Consumer concerns about the use of personal data continue to rise, but in the UK there Full story...

16/11/2012

Social media marketing: Facebook lets brands track sales via ads

Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns. The tool is geared Full story...

19/11/2012

Facebook and Yahoo in search talks?

Yahoo has been in talks with Facebook over a possible search deal that could see an end to its partnership with Microsoft’s Bing, according to a news report. Speaking to The Sunday Telegraph, unnamed sources said that Marissa Mayer, chief executive of Full story...

19/11/2012

Google fined $22.5m for Safari privacy breach

Google has been fined $22.5 million by the Federal Trade Commission (FTC) in the US, for breaching the privacy of Safari browser users. The privacy case revolves around allegations that the search giant deceived millions of web surfers using Apple's Safari web Full story...

19/11/2012

Facebook debuts recruitment app with 1.7 million jobs

Facebook has launched a jobs board in partnership with the Social Jobs Partnership, letting recruiters to post job listings directly on Facebook. The Social Jobs Partnership app has gone live in nthe US, and brings together the National Association of Colleges and Full story...

19/11/2012

Retailers face OFT probe into online shopping data

The Office of Fair Trading (OFT) has launched an investigation into how online retailers in the UK are using software and data to target individual customers with personalised prices. The move could result in the UK regulator using its powers to clamp Full story...

19/11/2012

Social media in China: Alibaba planning to buy stake in Twitter rival Sina Weibo?

Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China. The report, from China Business News, states that Alibaba plans to buy a 15-20% stake in the Full story...

19/11/2012

Global mobile trends: Apple beating Samsung in mobile ad battle

Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report. Full story...

20/11/2012

Socialbakers gets $6m funding boost to expand social analytics tools

Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform. The current round was led by Index Ventures, with additional follow-on funding from first-round investor Earlybird Venture Capital. Socialbakers is used by some of the biggest Full story...

20/11/2012

The rise of the second screen: US consumers surfing web and TV simultaneously (Infographic)

Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games, according to a new report. According to the latest Nielsen Cross-Platform Report, most of the content Full story...

20/11/2012

Video viral of the week: Oak stages ‘reverse robberies’ to promote milk drink on Facebook

US flavoured milk brand Oak claimed it had been ‘inundated with fans complaining they coundn’t buy thier product in their local stores. In response, parent company Parmalat staged a series of ‘reverse robberies’ and posted the results on YouTube and Facebook. See Full story...

20/11/2012

Online sales grows 14% in October as Christmas shopping begins

Online shopping grew by 14% in October, as Brits start to get their Christmas shopping in early, according to new research. The latest IMRG Capgemini e-Retail Sales Index indicate that £6.7bn was spent online last month, taking overall sales growth close to Full story...

20/11/2012

Content marketing and SEO: Why every website article should start with keyphrase thinking

Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue Full story...

21/11/2012

Social media ad effectiveness: Up to 87% of Facebook conversions ‘come from views, not clicks’

As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions. Yesterday, TechCrunch examined data using Facebook’s 'view tag' feature, which allows advertisers to track users who Full story...

21/11/2012

Hewlett Packard blames Autonomy ‘fraud' for $6.85bn loss

Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year. The computer maker has asked US and UK authorities to investigate alleged misrepresentations of Autonomy's finances before HP took over the UK Full story...

21/11/2012

Nokia brings Apple maps rival to iPhone and iPad

Nokia has launched ‘Here’, a rebranded version of its mapping application, on Apple iTunes for iPhone, iPad as well as iPod touch, offering an alternative to Apple’s controversial native maps app. The app features driving directions, live traffic view, satellite view, public Full story...

21/11/2012

Social TV merger: Viggle buys GetGlue for $25m

TV loyalty rewards service Viggle is buying social network GetGlue for $25 million and 48.3 million shares of stock. GetGlue works in a similar way to FourSquare, giving users virtual stickers for checking in while watching shows or movies. Those virtual stickers Full story...

21/11/2012

More than 38m US web users shopped 'while on the toilet'

Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research. The survey, from CashStar, also indicates Full story...

21/11/2012

Mobile shopping trends: 88% of global users engage in content and commerce

The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study. Full story...

21/11/2012

When your Google traffic dies: The pain you never want to feel

Most websites and online retailers live and die based on their natural search traffic, so when the US clothes retailer Big Tall Direct lost 70% of their traffic, it proved devastating. This video from their President describes what it’s like: watch, weep, Full story...

22/11/2012

YouTube goes live on Wii U console

YouTube has launched a Wii U compatible version of its video sharing site, as the Google-owned service looks to expand its use among gamers. The new app uses the Wii U GamePad as a remote keyboard for searching through content on the Full story...

22/11/2012

Girls arrested in India for Facebook comments

India’s social media regulation has come under scrutiny this week, after two girls were arrested for posting a Facebook comment criticising a shutdown of the city after the death of a local political leader. Full story...

22/11/2012

Twitter hashtag disaster: Susan Boyle trends for all the wrong reasons

Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her 'Bum Party' via Twitter after a PR hashtag malfunction. Full story...

22/11/2012

Facebook introduces ‘bank-style’ security to tackle cyber fraud

Facebook has begun to move its North American users to HTTPS connections, which are more secure than HTTP connections, the previously default. The Internet protocol is commonly used by banks and other security sensitive websites. Because of the extra layer of security Full story...

22/11/2012

Mobile ads ‘more effective than TV and web in key metrics’

Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research. The AdColony/Nielsen study, found that almost 6 in 10 mobile users recalled the Full story...

22/11/2012

British high street becomes ‘show room’ for online and mobile shopping

One in three Brits use the high street just to window-shop, using mobile phones to compare prices, save details for buying online at home or make purchases, according to new research. The study, commissioned for digital wallet provider Skrill as part of Full story...

22/11/2012

115 million visits to online retail sites predicted for Cyber Monday

The third of December will be the busiest online shopping day pre-Christmas, with UK consumers forecast to spend 375 million hours shopping online in December 2012, according to new research. Experian has revealed online retail predictions for this year’s festive season, indicating Full story...

22/11/2012

Is customer service the new marketing? Third of online Brits share experience online

Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research. The study, from Verint Systems, interviewed 7,000 consumers to Full story...

22/11/2012

Video virals of the year: Stockholm ‘iPad magic' gets 3 million views

As 2012 comes to a close, we look back at some of the biggest video viral marketing campaigns of the year. This week, we look at the ‘iPad magic’ created to promote Stockholm as a business centre. Full story...

22/11/2012

How often should you make Facebook posts? New survey shows most Facebook brand pages ‘are inactive’

Over two-thirds (70%) of brand pages on Facebook post less than one update per month, with company pages among the least social, according to new research. The study, from Recommend.ly, looked at 5.7 million pages and examined a few different factors, particularly Full story...

23/11/2012

Myspace plans 50m Spotify rival

Myspace is planning to launch a $50m Spotify rival, as the former social media market leader looks to reposition itself as a social music tool. The company plans to use $10 million of the proceeds to fund marketing for a Myspace relaunch, Full story...

23/11/2012

Cyber Monday: Top Christmas 2012 ecommerce trends (infographic)

Cyber Monday 2012 is on track to break spending records this year, with discounts, reviews and gift ideas being primary reasons to switch from the high street to online. This infographic from RadiumOne gives the main statistics of this day, including the Full story...

23/11/2012

US to spend $2 billion on Cyber Monday

A massive $2bn is predicted to be spent on Cyber Monday in the US, whilst Europeans are going to spread their Christmas shopping over a three-week bonanza, according to new research. Predictive analysis from Adobe has produced interesting comparisons in Christmas shopping Full story...

23/11/2012

Video virals of the year: ‘Kony 2012’ helps raise $26m after YouTube campaign

As 2012 comes to a close, we look back at some of the biggest online video virals of the year. This week, we look at the hugely successful (and rather controversial) ‘Kony 2012’ campaign, that raised a huge amount of awareness about Full story...

23/11/2012

Top 20 social networks in the world in 2012 (infographic)

As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade. Facebook and Twitter are the big hitters with one billion Full story...

26/11/2012

Microsoft plans Google glasses rival with 'augmented live events'

Microsoft has won the patent rights for wearable Augmented Reality glasses that display let live updates on events as they are watched in real life. The recent patent application, published last week, outlines 'Event Augmentation with Real-Time Information' through a pair of Full story...

26/11/2012

Facebook axes users right to vote on policy changes

Facebook users can no longer vote on proposed policy changes at the company, sparking concern from privacy groups. Until now, the company promised that any of its proposed policy changes that attracted 7,000 "substantive" comments would be put to a vote. Full story...

26/11/2012

The Daily Mail to double online staff in US

The Daily Mail plans to expand its US operations, as the UK newspaper looks to capitalise on its growing audience across the Atlantic. The Guardian reports that the Daily Mail & General Trust (DMGT) will double its US Mail Online operation as Full story...

26/11/2012

Microsoft plans Apple TV rival on Xbox

Microsoft is working on an Apple TV-style set-top box, providing access to Xbox Live entertainment services and run casual games rather than major releases, according to news reports. "Multiple sources" who claim to be close to the matter say the Microsoft set-top Full story...

26/11/2012

Viral video marketing case studies – the best virals of 2012

2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination Full story...

27/11/2012

Facebook pushes ahead with external ad network- report

Facebook’s rumoured ‘AdSense’ style external ad network could be taking shape , according to the latest news reports. GigaOM reports that Facebook is planning on using data it gathered about a user's likes and dislikes to show ads from outside the social Full story...

27/11/2012

Content marketing techniques - boosting engagement through live blogging

Live blogging at events boosts engagement with content by 300% according to new research into content marketing techniques with readers explaining what boosts content engagement. Here's why... Full story...

27/11/2012

Online marketing budgets: CEOs increase pressure on marketers to prove their worth

The world’s financial troubles have put marketing budgets and departments under greater pressure to prove their worth. But are they rising to the challenge? While research shows that 80% of CEOs now mistrust the value of marketing work, a recent survey also Full story...

27/11/2012

Microsoft plans UK retail stores to rival Apple

Microsoft is looking at expanding its retail outlets to the European market, after a trial run in the US, according to a news report. The technology giant already has stores in the US entirely dedicated to its recently released Surface tablet and, Full story...

27/11/2012

Entreprenurship: The ugly truth behind the ‘glamorous’ profession

Often perceived as a glamorous profession, the life of the entrepreneur is often fraught with stress and disappointment, according to a presentation from Mark Suster made earlier this month. Suster, a two-time entrepreneur turned venture capitalist made a keynote presentation at the Full story...

27/11/2012

Mobile shopping trends: Smartphones to influence £3.2bn of retail sales this Christmas

Accountancy firm Deloitte has predicted that smartphones will influence £3.2bn of retail sales this Christmas, as consumers increasingly use their devices to research prices and engage with friends and family via social media. Full story...

27/11/2012

Facebook privacy policy - u turn on consumer-led digital marketing regulation

Lofty ideals have been beaten by commercial realities as consumer voting ends for Facebook privacy policy changes, questioning how much digital marketing regulation can be left to users. Have a Facebook account? Here's what you need to know... Full story...

27/11/2012

Apple sacks maps boss in management shake-up

Apple has sacked the executive who lead its widely-criticised mobile maps program as part of an ongoing staff overhaul, according to a news report. Technology blog AllThingsD reports that Rich Williamson was fired last week, citing a source familiar with the matter. Full story...

28/11/2012

Social media in China: Top 6 social networks

For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at Full story...

28/11/2012

Google slashes cloud storage prices to undercut Amazon

Google has updated it cloud storage in Europe; dropping compute prices by 5% and storage prices by 20%. The move sees it upping the number of virtual machine sizes available on its platform across the US and Europe from four to 40. Full story...

28/11/2012

Walmart claims ‘best ever day’ in online sales

Walmart has claimed that Thanksgiving marked record sales for its website, with its revenues beginning to match Amazon. Walmart issued the statement Friday morning describing its “best ever” Black Friday. Full story...

28/11/2012

Online ad trends: Third of Brits likely to drop IE 10 over ‘Do Not Track’ plans

British consumers have warned they could stop using Microsoft’s Internet Explorer 10 (IE10) browser over the software giant’s Do Not Track initiative, according to a new survey looking at online ad trends. The study, from MediaSyndicator, found that despite widespread concerns over Full story...

29/11/2012

Global mobile shopping trends (infographic)

Christmas could come early for retailers with an effective mobile strategy, according to this infographic from Say Media looking at mobile shopping trends. Full story...

29/11/2012

Zynga expands real charity donations in virtual worlds

Online game company Zynga is teaming with Toys for Tots to let game players donate to the charity via games such as 'FarmVille'. Full story...

29/11/2012

O2 debuts mobile digital showroom with Microsoft

O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’. Full story...

29/11/2012

Digital Intelligence November 2012

As we come towards the end of 2012, research shows that this year really has been the year of the smartphone. According to Gartner, global sales have risen 47% year-on-year, much to the benefit of Samsung and the Android platform primarily. Full story...

29/11/2012

Leveson report: Digital media is 'ethical vacuum' beyond regulation

In his final report on the regulation of the UK press, Lord Justice Leveson has claimed that social media and blogs are in an ‘ethical vacuum’ beyond the remit of regulation. The 2000-page final report features just a single page on digital Full story...

30/11/2012

US mobile shopping trends: 4 in 5 smartphone owners shop on their device (infographic)

As the festive season approaches and online shopping soars, retailers can't forget the importance of mobile. This infographic looks at mobile shopping trends looks at how 80% of smartphone owners now shop on their device in the US. Full story...

30/11/2012

Marketers ‘missing a trick’ with Google’s Remarketing for Search

Google’s latest launch of its Remarketing for Search product, currently in beta, is a huge step from the standard advertising options that Google Adwords presents, says digital marketing agency, Greenlight. According to the Greenlight, it could have a substantial impact on the Full story...

30/11/2012

Ecommerce trends: Cyber Monday hits record $1.46bn- biggest online spending day in US history

US retail e-commerce spending for the first 26 days of the November-December 2012 holiday season, hitting $16.4 bn in online sales, marking a 16-percent increase versus the corresponding days last year. Full story...

30/11/2012

Facebook debuts real gifting service

Facebook has launched a new service that lets its users send friends real gifts via the social network. Full story...

01/10/2012

YouTube scouts talent for new mobile music project

YouTube is looking to expand its mobile music services, after posting a job ad looking for a manager to oversee an ambitious new music catalogue based on the music videos on the video sharing site. The job listing, first reported by GigaOm, Full story...

01/10/2012

Shopper intention to buy food and drink online grows 44%- global survey

Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study. The research, Full story...

01/10/2012

Simultaneous use of Internet and TV ‘now an everyday reality’

Two thirds of Connected TV viewers frequently use the internet while watching TV, and a quarter are always online while they watch television, according to a new study. The study, from video ad platform smartclip, found that with every new purchase of Full story...

01/10/2012

West behind East for mobile commerce adoption

Shoppers in Indonesia and Thailand almost twice as likely to shop using their mobile device and three times more likely to recommend items to friends on social platforms as US and European counterparts, according to new research. The study, from online retailer Full story...

01/10/2012

Digital Intelligence September 2012

Apple's high-profile iPhone 5 launch was marred by problems with its mapping technology and a hactivist leak of 1 million Apple IDs. Despite negative press, Apple once again broke records, selling 7m handsets over the opening weekend alone- evidence of the Full story...

01/10/2012

Facebook planning CRM tools for brands?

Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report. Full story...

02/10/2012

Yandex takes on Google with new browser

Yandex has launched its own Internet browser, as the search giant looks to take on Google in the growing Russian market.The browser offers a relatively minimalist Russian-language interface based on the WebKit platform and Google's Chromium code. Full story...

02/10/2012

QR code usage doubles in Europe

Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research. The study, from comScore, looked at mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and Full story...

02/10/2012

Which US retailers lead the mobile commerce market?

Amazon, eBay, Apple and Walmart lead the way in m-Commerce market in the US, where 4 in 5 smartphone users are shopping via their device. The study found that 4 in every 5 smartphone users – 85.9 million in total – accessed Full story...

02/10/2012

Most UK 5-year olds now going online regularly

More than four fifths of British five-year-olds now own or use an internet device, according to new research. Some 82 per cent have access to a computer, smartphone, tablet or other way of getting online, the security firm McAfee said, based on Full story...

02/10/2012

Mobile consumption behaviour in Italy

Accessing social networks and blogs proved to be the least popular function in Italy with only 27.4%. Text messaging was by far the most popular mobile function for Italy with 82.3%, exceeding all other functions by over 40%. Full story...

03/10/2012

Mobile consumption behaviour in Spain

Spain showed the highest percentage of people using smartphones over the three month survey ending July 2012 with 60.3%. Out of the 5 European countries surveyed Spain showed the highest usage levels when it came to listening to music on a mobile Full story...

03/10/2012

Digital media regulation - internet users to pay TV licence in Germany

A surprise decision by the German constitutional court on digital media regulation sees people with internet-enabled PCs liable for TV licence. It's a media regulation that could travel across Europe... Full story...

03/10/2012

Samsung sues Apple over iPhone 5 patents

Samsung has filed a new lawsuit against Apple, claiming its new iPhone 5 device uses eight patents developed by the South Korean company, without a licence. The move marks the latest battle between the two phone makers, as the smartphone war intensifies. Full story...

03/10/2012

Google overtakes Microsoft as second biggest tech firm

Google has overtaken Microsoft in terms of share value, and leaving the internet giant trailing only Apple as the second wealthiest tech firm in the world. Google’s shares surged this week, increasing by nearly 1%, taking its market capitalisation to £154.1bn ($249.1bn). Full story...

03/10/2012

LinkedIn adds Twitter-style ‘follow’ tool to boost users

LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site. The new feature mimics other popular social networks such as Twitter and Full story...

03/10/2012

Spam texters fined £250,000 by UK regulator

The Information Commissioner’s Office (ICO) is set to issue two monetary penalties totalling well over £250,000 to two illegal marketers who have been responsible for distributing millions of spam texts. The ICO has written to both individuals to confirm that the ICO Full story...

03/10/2012

C4 strikes Paralympic gold with ‘Superhuman’ online ad campaign

This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions. As part of Channel 4’s ‘Meet the Superhumans’ online Paralympics advertising campaign, deployed Full story...

03/10/2012

Amazon hiring 10,000 extra staff for Christmas rush

Amazon is it is in the process of hiring 10,000 additional staff at its UK packing centres, as the online retailer expects record business this Christmas. Amazon operates eight packing centres in the UK, the newest of which opened in Hemel Hempstead Full story...

03/10/2012

Mobile consumption behaviour in France

Mobile users in France were least likely to play games on their phone, with only 16% using the function. This is over 21% less than the UK, which used mobile gaming functions the most. French users also engaged the least with external Full story...

04/10/2012

Mobile consumption behaviour in Germany

Of all the countries surveyed, German mobile phone users are least likely to access a social network or blog via their handset with 24.3%. Users also showed the lowest percentage of people who used a smartphone during the three month survey period Full story...

04/10/2012

Top ad execs blast Microsoft for 'Do Not Track' defaults in IE 10

In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft's decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft CEO Steve Full story...

04/10/2012

Google debuts tag manager for analytics and ads

Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates. Google Tag Manager is a free service, and one that operates in a similar manner as Full story...

04/10/2012

First 4G mobile network coming to UK on 30th October

Everything Everywhere (EE) has set the launch date for its LTE (4G) launch in the UK, offering Orange and T-Mobile customers with superfast mobile internet connections on 30th October. Watch the BBC’s Rory Cellan-Jones how 4G works in this video below (source: Full story...

04/10/2012

Video advertising online – YouTube data shows video advertising effectiveness

The video advertising effectiveness of Google's TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every Full story...

04/10/2012

Microsoft revamps MSN with own news operation

Microsoft is launching its own news services, MSN News as part of its new re-designed MSN portal. The new-look MSN site will be exclusive for Windows 8 and will be available for Internet Explorer 10 users by the end of October. Full story...

04/10/2012

Mobile consumption behaviour in Europe

51.3% of European mobile users have used a smartphone in the three month survey period ending July 2012, showing relatively high adoption of the technology. 83% of those surveyed utilised text messaging, making it the most popular. Full story...

05/10/2012

Mobile consumption behaviour in the UK

The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more Full story...

05/10/2012

Twitter online marketing effectiveness - new research toolkits for brands

Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important Full story...

05/10/2012

Facebook hits 1bn users- top regional audiences revealed

Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues. The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The Full story...

05/10/2012

Skype lets businesses offer free public wi-fi for £10 a month

Skype is offering businesses the chance to offer free public wi-fi, provided they sign up through a Skype app. Businesses will have to pay £9.99 per month to offer the service where users sign in through the Skype wi-fi app and then Full story...

05/10/2012

UK government planning online ID scheme

The Government is set to announce details of its controversial national identity plans, letting people use their mobile phones and social media profiles as official identification documents for accessing public services, according to a news report. Initially floated by the government last Full story...

05/10/2012

Android catching iPad in US tablet market

One in four US adults now owns a tablet computer, with Android catching Apple’s iOS iPad, according to a new report. The study, from the Pew Internet and American Life Project indicates that about two-thirds of those who own tablets bought them Full story...

05/10/2012

Google debuts pay-for engagement ad unit ‘Lightbox’

Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that "allow marketers to pay only when a user engages." The lightbox starts as a standard display ad, but after a two-second Full story...

05/10/2012

R U Textlexic? 25% of Brits use text words instead of normal English

Text phrases - such as C U L8r and LOL – have become so much part of our daily lives that one in four Brits claim they are ‘Textlexic’ – prone to using text words instead of normal English, according to a Full story...

05/10/2012

Oxford English Dictionary uses crowdsourcing to uncover roots of language

The Oxford English Dictionary has launched OED Appeals, a dedicated community space on the OED website where OED editors solicit help in unearthing new information about the history and usage of English. The website will enable the public to post evidence in Full story...

05/10/2012

Google’s Motorola buys facial recognition firm Viewdle

Google-owned Motorola has bought Viewdle, a company specialising in facial recognition technology. Terms of the deal have not been disclosed, but Google is estimated to be paying around $30 to $45 million. Full story...

05/10/2012

iPad Mini ‘unveiled on October 17’ with 8 inch screen

Apple is reportedly launching a mini version of the iPad this month, as the firm looks to fend of increasing competition from the likes of Amazon, Google and Samsung in the growing mini-tablet market. Apple is expected to introduce the iPad mini Full story...

08/10/2012

Google warns of more job cuts at Motorola

Google has warned it could make further job cuts to its Motorola Mobility team, following 4,000 layoffs already made after its purchase of the phone maker last year. "Motorola continues to evaluate its plans and further restructuring actions may occur, which may Full story...

08/10/2012

L’Oreal targets female gamers with Xbox app

L'Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women. The destination site lets users create a personalised event calendar, shopping list, Full story...

08/10/2012

How good is your English? Oxford University Press free app uncovers the truth

Oxford University Press has launched a free app, ‘How Good is your English?’ which allows users to test their reading level. Available to download for iPhone, iPod touch, and iPad, the free app, aimed at language learners, enables users to try a Full story...

08/10/2012

Sony launches Playstation Mobile Store

Sony has launched its Playstation Mobile Store today, an online gaming marketplace available for smartphones and tablets. The idea behind this new venture for the company is to offer consumers a cross platform mobile gaming service, which allows users to purchase a Full story...

08/10/2012

Toys R Us debuts family-based online movie service

Toys R Us has launched a family-orientated online movie service, powered by Rovi, as the retail giant looks to expand its digital presence. ToysrusMovies.com is currently available to PCs, Macs and other Flash compatible devices, with an app planned for the Tabeo Full story...

08/10/2012

‘Meteoric rise of mobile’ pushes UK digital ad spend up nearly 13%

UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau. The UK trade body found that a ‘meteoric rise in Full story...

09/10/2012

EE to charge 4G customers extra £5 per month?

EE, the new mobile network set up by Orange and T-Mobile, is planning to charge customers about £5 per month on top of current contract costs to connect to its 4G network, according to a news report. The Times reports that the Full story...

09/10/2012

Dixons shuts down website to focus on multi-channel

The Dixons.co.uk website is to close today, as parent company Dixons Retail shifts focus on the multichannel model. As part of its increasing focus on online the group, which also owns retailers Currys, PC World and Pixmania believes that closing its e-commerce Full story...

09/10/2012

BBC splits iPlayer with standalone online radio service

The BBC has launched 'iPlayer Radio' as part of an overhaul of its online audio content, splitting it from its TV content. The new service will see audio content taken out of the existing BBC iPlayer and instead offered as part of Full story...

09/10/2012

World of Warcraft hit by hack attack - virtual cities 'wiped out'

Online game World of Warcraft was hit by a hack attack that used an ‘instant kill’ exploit to wipe out thousands of in-game and player characters, turning several cities in the game into temporary graveyards. Full story...

09/10/2012

Ad-funded mobile network Samba gets funding boost

SambaMobile - a new service which offers ad-funded broadband for laptops, netbooks and iPads has raised its second round of angel funding bringing its short range angel investment up to nearly £1m. The Samba service, which launched in July 2012, allows users Full story...

09/10/2012

Facebook tests 'Want' button with retailers

Facebook is testing its long-rumoured 'Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.Facebook is working with seven retail partners in the beta test; Pottery Barn, Wayfair, Victoria's Secret, Full story...

10/10/2012

What every marketer needs to know about big data

‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional Full story...

10/10/2012

Email marketing trends: Timing is critical

The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research. The survey highlights how the ability to control when an email Full story...

10/10/2012

AOL debuts gaming destination site games.com

AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike. Games.com offers more than 5,000 free online games, a large library of mobile games, plus new engagement and personalisation features. Full story...

10/10/2012

Facebook jacket hugs owner after each ‘like’

Students in the US have designed a jacket that gives the owner a cuddle every time they get a ‘like’ on Facebook. The ‘Like-A-Hug’ jacket inflates when someone clicks on a Like button on their Facebook profile, putting a little more reality Full story...

10/10/2012

Harvester runs mobile voucher campaign for iPhone users

UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook. From October, customers who are using iOS 6 will able to use their iPhone device to download vouchers and send them Full story...

10/10/2012

YouTube ads 'making as much revenue as US TV networks'

YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content. Speaking at the Mipcom TV industry event, YouTube global head of content Robert Kyncl claimed the group’s Full story...

11/10/2012

1 in 4 US searches are local- study

The number of searches looking for local goods and services in the US has risen significantly in the past two years, with local searches making up 24% of Google queries, according to new research. The study, from ad network Chitika, indicates that Full story...

11/10/2012

SEC battled Facebook over mobile risks before IPO: Bloomberg

Facebook was hesitant to disclose information to investors just weeks before its initial public offering, according to a new report from Bloomberg. Bloomberg cited an exchange of correspondence between the social-networking company and the U.S. Securities and Exchange Commission (SEC). Full story...

11/10/2012

Viral of the week: V Energy lets users swap Facebook profiles for an hour

To promote its drink in Sweden, V Energy ran a risqué campaign that invited friends to swap Facebook profiles for an hour. See why it’s our viral of the week below… View the video case study below: Full story...

11/10/2012

Google offers to brand search results to appease EU monopoly charges

Google is reportedly offering to brand its search results to avoid the European Commission taking formal action against the company's alleged "abuse of dominance" in the search market. The Financial Times reports that Google is proposing to add its logo to products Full story...

11/10/2012

Google boss: Apple battle is ‘good for consumers’ (Video)

Google's and Apple's smartphone platform war is the defining fight for the industry today’ according to Google’s CEO Eirc Schmidt. Speaking at the All Things Digital conference this week, Schmidt said that the rivalry between iOS and Android was much more important Full story...

12/10/2012

eBay revamps site with Pinterest-style layout

Online marketplace eBay has today rolled out a new website, with a strong visual style similar to Pinterest. The new look site allows users to create their own customised homepage as the firm moves away from its auction roots to focus more Full story...

12/10/2012

‘Viewable impressions’ set to become new standard for media buyers- Forrester

Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester. The report said the new ‘viewable impressions’ standard is likely to drive Full story...

12/10/2012

Email marketing trends- why email still matters (Infographic)

Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing. Compiling research carried out by the Full story...

12/10/2012

Twitter buys video sharing site Vine

Twitter has bought Vine, a start-up company that lets users share video content online. Vine is a three-man company, based in New York, which formed in June and yet to launch publicly. Terms of the deal were not disclosed. On its website, Full story...

12/10/2012

Paid search marketing trends: Sponsored search adspend up 24% globally

Paid search budgets are on the rise globally, up 24% on last year on average, according to a new report. The Kenshoo Global Search Advertising Trends report examines the performance of paid search ads by analysing aggregate campaign data across search engines Full story...

12/10/2012

Search marketing trends: 53% of organic search clicks go to first link

Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research. The study, from Kantar media’s Compete.com, also found that over 3 in 4 Full story...

15/10/2012

Top 10 travel brands in search- TripAdvisor drops down rankings

TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research. The latest research, ‘Hotels Sector Report - Issue 13’, by digital marketing agency, Greenlight, indicates that Marriott and Secret Escapes have Full story...

15/10/2012

Microsoft takes on iTunes with Xbox and Windows music store

Microsoft has revealed its Xbox and Windows-based music service, offering 30 million tracks to gamers and web users. The new service replaces its Zune business on PCs and Xbox, and aims to challenge the likes of iTunes an Spotify in the online Full story...

15/10/2012

Friends Reunited hires Maxymiser to boost engagement

Social network Friends Reunited has selected Maxymiser, to increase online customer engagement across Brightsolid online publishing’s portfolio of sites, Friends Reunited, Find My Past and Genes Reunited. Following its recent revamp from the site famous for reuniting old school friends, to the Full story...

15/10/2012

Is Facebook driving down fan reach in favour of sponsored stories?

Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach. According to a report in the FT, a number Full story...

16/10/2012

Social media content ‘influences purchases’ (Infographic)

Social shopping is on the rise, with many consumers being influenced by product images, friend recommendations, trends and fan page offers, according to a new study. The study and infographic from media agency MPG Media Contacts and Lightspeed Research shows that while Full story...

16/10/2012

Mobile-ready websites ‘get 2 minutes more dwell time’

Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study. The study proved how a significant percentage of the top 100 Full story...

16/10/2012

PayPal to axe 3% of workforce- 400 jobs to go?

Paypal is planning to lay off some 300 and 400 employees within the next few weeks, as the onlne payments giant looks to streamline operations. The eBay-owned firm, which currently employs 13,000 staff worldwide, as part of a new focus on product Full story...

16/10/2012

Apple to quit using Samsung chips?

Apple is reportedly planning to drop Samsung as manufacturer of its mobile processors, as the rivalry between the two firms intensifies.A report from Citigroup Global Markets, which is Citi's international research division, indicates that Apple is set to switch to Taiwan Semiconductor Full story...

16/10/2012

Top retailers ordered to change website to comply with consumer refund rights

UK consumer watchdog the Office of Fair Trading (OFT) has written to 62 online retailers after discovering they may not be fully complying with consumer protection laws. OFT found that some sites had potential breaches of the Distance Selling Regulations (DSRs) and Full story...

17/10/2012

iPad mini unveiled 23rd October?

Apple has sent out a number of press invites to a secret event on October 23rd, hinting at the launch of its much-anticpated iPad mini launch. The digital cards' text reads: "We've got a little more to show you". The event will Full story...

17/10/2012

Google forced to change ‘catch-all’ privacy policy by EU regulators

Google has been forced to change its controversial privacy policy by European Union regulators after it was criticised over its collection of internet users’ personal information. In a letter to the firm’s chief executive Larry Page yesterday, an EU data protection commissioner Full story...

17/10/2012

US elections: Will social media choose the next President?

As social media grows in popularity in the US, the the medium become less of a reporter of political races and more of a predictor of the results? This in-depth infographic from education platform Open Site looks at the evidence… Full story...

17/10/2012

New Nielsen metrics match online campaigns to target audiences

Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online. Initial tests reveal that on average less than half of all online ad impressions are reaching the advertiser’s Full story...

17/10/2012

China online retail trends: Sales hit $45bn in Q2 as Taobao dominates

China's e-commerce sector grew a massive 45% year-on-year in the second quarter, accounting for 12.5% of the country's GDP, according to new research. The study, from Analysys International indicates that total sales in China was 278.84 billion yuan ($44.5bn/ £36bn), with Alibaba Full story...

17/10/2012

Mobile ad trends: Apple strikes back

The launch of Apple’s IOS 6 and iPhone 5 has halted Android’s gains for total number of global ad impressions, according to new data. The findings, from Velti’s monthly “State of Mobile Advertising” report for September indicate that in a single month Full story...

17/10/2012

Video viral of the week: Fedex captures data to create personalised jingle

FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own 'jingle'. Full story...

17/10/2012

Social media's influence on purchase decisions

The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Full story...

18/10/2012

Global online grocery shopper's browsing habits

This chart shows the global averages of online browsing behaviour by grocery shoppers. The most popular daily behaviours include conducting research (37%) and providing feedback about a grocery category via social media (33%). 48% of respondents are likely to purchase a product Full story...

18/10/2012

Facebook marketing effectiveness research – brand measurement affinity tools coming

To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the Full story...

18/10/2012

Pirates 'spend 30% more on music than non-sharers'

File-sharers reportedly buy 30% more music than non-sharers, according to a new study which contradicts claims from the music industry that piracy is hurting the industry. The study, from the American Assembly, a Columbia University affiliated public policy forum, found that US Full story...

18/10/2012

‘There’s no such thing as a happy period’: Spoof Bodyform CEO responds to Facebook man’s rant

UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public. Facebook user Richard Neill wrote a sarcastic comment on Bodyform's page earlier this month Full story...

18/10/2012

Facebook opens engineering centre in London

Facebook has launched its first engineering centre outside the US this week, setting up an office in London to develop the firm’s mobile experience. Founder Mark Zuckerberg has stressed numerous times that his site doesn’t generate as much revenue via mobile channels Full story...

18/10/2012

DuckDuckGo attacks Google: “There’s no regular search anymore”

Search engine DuckDuckGo has released a video that aims to show that there’s no such thing as impersonal Google results. The video shows results from an experiment the team did in which more than 100 people searched the same topics while logged Full story...

18/10/2012

Google shock profit slowdown: Shares suspended after results blunder

Google saw nearly $20bn wiped off its market value in minutes yesterday, after third quarter earnings figures released prematurely by mistake revealed a surprise drop in profit growth. The web giant reported a 20% drop in net income to $2.18bn (£1.36bn) between Full story...

19/10/2012

Facebook opens mobile app ads to all developers

Facebook is letting mobile app developers promote their ads within the 'Try These Games' box right in the middle of the mobile news feed. Following a beta trial this summer, the company's mobile app ads are now open to everyone. All developers Full story...

19/10/2012

The Pirate Bay moves to cloud to thwart shutdown

The Pirate Bay has moved its servers to the cloud to hinder authorities’ attempts to take it offline. The file-sharing website will now operate from cloud-hosting providers around the world. It says the move will save money and make it harder for Full story...

19/10/2012

Newsweek magazine goes online-only after 80 years of print

Iconic US current affairs magazine Newsweek, is to become an online only publication to save on printing costs. The all-digital version of the magazine will be called Newsweek Global and operated on a paid subscription model. The 80-year-old publication has reported loses Full story...

19/10/2012

‘Where the Internet lives’: Google offers peek behind scenes at secret data centre

Google has offered a sneak peek at one of its top secret (but rather beautiful) data centres, showing the technology that powers billions of web searches, YouTube clicks and Gmail conversations every day. Until now, the search engine giant has only allowed Full story...

19/10/2012

Amazon mulling bid for ASOS?

Amazon is considering a takeover bid for online fashion retailer Asos, according to a news report. The Daily Telegraph reports that Amazon examined Asos’ books earlier this year and the US retailer’s founder Jeff Bezos interest was heightened when he met Asos Full story...

22/10/2012

Facebook offers free talktime in India

Facebook is offering mobile users the Indian rupee equivalent of nearly US$1 in free talk time to sign up to the social networking service, in a bid to increase its subscribers in the country. This offer is only for new sign ups Full story...

22/10/2012

Apple drops Java from browsers

Apple is removing Oracle's Java software from browsers on its Mac operating system, as part of its latest software update. The move means that Apple users that use the updates Mac OS update will need to download Java support from Oracle directly. Full story...

22/10/2012

Top newspapers on Pinterest: Mail Online gets 2 million shares

The Daily Mail website has generated 2 million 'pins' on Pinterest, with the Guardian getting the greatest number of shares for a single article, according to new research. The study, from Searchmetrics, looked at how 13 UK newspaper websites were using the Full story...

22/10/2012

US election: Obama V Romney- who is winning the email race? (infographic)

Election Day is just weeks away and both Barack Obama and Mitt Romney’s campaigns are in full swing. The success of each of the candidates on November 6 relies on effectively communicating to their constituents, seeking to build support, donations and their Full story...

22/10/2012

Yahoo targets mobile after results beat expectations

Yahoo is to focus its efforts on mobile advertising as the embattled web giant looks to compete with the likes of Google and Facebook. Announcing the company’s third quarter results, which beat expectations, Yahoo’s new boss Marissa Mayer revealed a revival strategy Full story...

23/10/2012

EE reveals 4G pricing in UK

Mobile operator EE has announced the prices for its 4G service, with prices starting from £36 per month. The service, the first of its kind to be commercially available in the UK, will come with no limit on domestic calls and texts. Full story...

23/10/2012

Twitter to replace ‘Favourite’ button with stars and ‘likes’?

Twitter is reportedly testing alternatives to its ‘Favourite’ button, as the micro-blogging platform looks to compete with Facebook on social bookmarking tools. The favourite button is Twitter’s equivalent to the Facebook ‘Like’ and a way to show appreciation to a good tweet, Full story...

23/10/2012

Cashless society? 1 in 3 Brits ‘carry less than a fiver in cash’

More than one in five Brits are already convinced physical money will disappear in the next 20 years, with 1 in 3 carrying less than £5 in cash, according to new research. The study, from Skrill, found that cash is being replaced Full story...

23/10/2012

Top social shopping categories: Video games, baby toys and mobile phones top list

Social media has the biggest influence on purchases of video games, baby toys and mobile phones, and accounts for 1 in 10 purchasing decisions, according to a new global study. The research, from agency Arc, has revealed that video games (and systems), Full story...

23/10/2012

Mobile vs. non mobile local searches

This chart shows the local search breakdown for mobile and non-mobile users in North America. 16.37% of local search queries on Google were conducting using a mobile device. The fewest local searches on a mobile were conducted using Bing with only 5.21%. Full story...

24/10/2012

Apple reveals £269 iPad mini

Apple has revealed a smaller version of its iPad, dubbed the ‘iPad mini’ as it looks to take on Amazon’s Kindle Fire, Goolge’s Nexus 7 and Samsung’s Galaxy Note in the growing mini tablet market. The device will be available for pre-order Full story...

24/10/2012

Global ad spend 2012: Web grows faster than all other media

The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Full story...

24/10/2012

LowCostHolidays gives free holiday to ‘Thomas Cook’ after Facebook snub

In a social media coup, a man who shares his name with travel agency Thomas Cook has won a free holiday, courtesy of rival LowCostHolidays. The man (named Thomas Cook) was awarded a trip to Paris after the travel agency Thomas Cook Full story...

24/10/2012

Video viral of the week: Kit Kat performs own ‘space jump’

In honour of Felix Baumgartner’s landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. See why it's our video viral of the week below… Full story...

24/10/2012

iPad Mini: 9 things you need to know

Following the expected unveiling of the iPad Mini this week, Experian Hitwise provides 9 key stats from the web showing demand and traffic sources for the much anticipated device. Full story...

24/10/2012

Internet forebear Ceefax shuts down after 38 years

BBC Ceefax, the world's first teletext service, has shut down as part of the UK analogue signal termination today. Ceefax was launched on 23 September 1974 to give BBC viewers the chance to check the latest news headlines, sports scores, weather forecast Full story...

24/10/2012

Final analogue switch off signals era of 4G

The UK switchover from analogue to digital terrestrial television, which will free up capacity for 4G services, has finally been completed. The analogue digital signal has been switched off this week for the last time, with TV viewers in Northern Ireland being Full story...

24/10/2012

Local traffic by search engine: North America

Bing users are more likely to search for local goods and services then Google or Yahoo users in North America with 28.81%. Although Google is the largest of the three search engines, only 24.24% of users opted to conduct local search queries Full story...

25/10/2012

Zynga to axe 5% of workforce

Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles. In an email to staff, founder Mark Pincus said the company would close its Boston studio and Full story...

25/10/2012

Argos scales down catalogue to focus on digital

Argos is to scale back its iconic catalogue in favour of a focus on online retailer, as the home shopping retailer looks to reverse two years of falling sales. The new initiative will see Argos launch a new digital catalogue by Christmas Full story...

25/10/2012

Online ads: 'Creepy and a bunch of B.S.’ say US consumers (infographic)

How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads. Adobe polled 1,250 US consumers and marketers’ views Full story...

25/10/2012

Microsoft unveils ‘Surface’ tablet

Microsoft has launched its new line of tablets as the software giant looks to take on Apple in the lucrative tablet market. The move marks Microsoft's first entry into the PC hardware market, and the tablet prices start at £399. Watch a Full story...

25/10/2012

LinkedIn ranks top 100 in-demand employers (infographic)

Google is the UK’s most sought after employer, with BBC, Unilever, Shell and BP rounding out the top five, according to new research from LinkedIn. The new employer rankings, based on the billions of interactions among LinkedIn’s members, were announced today at Full story...

25/10/2012

BPI aims to block more websites in piracy clampdown

The British Phonographic Industry (BPI) has asked UK's major internet service providers (ISP) to add three more file-sharing websites to its piracy blockade. The BPI claims that three sites including Fenopy, H33t and Kickass Torrents have been involved in illegal music distribution. Full story...

25/10/2012

UK digital adspend in Q3 2012

The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form Full story...

26/10/2012

Facebook shares rise after 32% revenue boost

Things are finally looking up at Facebook after its disastrous IPO in May, as the world's largest social network recorded its largest share rises as a public company on the back of better than expected results. Facebook posted a small but significant Full story...

26/10/2012

Microsoft's biggest gamble yet: Multi-platform Windows 8 goes live

Microsoft has launched Windows 8, designed to run on PCs, tablets and smartphones, as the software giant looks to take on Apple and Google in the lucrative mobile operating system market. The new operating system, still the most widely used in the Full story...

26/10/2012

Top 50 US sites: Pinterest hits mainstream

Pinterest has entered the top 50 most visited US sites, attracting 25.3 million vistors during September, according to new data. The data, from Comscore, reveals that Google sites remain at the top with 187 million visitors, closely followed by Microsoft, Yahoo, and Full story...

26/10/2012

What makes a TV ad effective? 5 tips to link message with impact

Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 in the US found that Ocean Spray’s signature “Men in a Cranberry Full story...

26/10/2012

Marketers ‘failing to tie social media with lead generation’

While most marketers use social media to create brand awareness, they are failing to use the channel to capture information on leads, according to new research. The study, from Eloqua commissioned YouGov to examine UK marketers' social media practices. The YouGov study Full story...

26/10/2012

Amazon posts first loss in years after Living Social buy

Amazon has reported third quarter results below expectations, including a large loss related to its stake in online coupon business, LivingSocial. Despite a 27% increase in Q3 sales Amazon the company's investment programme cancelled out US$13.8 billion of sales. Amazon posted a Full story...

29/10/2012

ASOS planning China and Russia launch

ASOS has set its sights on launching in China and Russia within a year, as the online fashion group targets two of the biggest retail markets in the world. The internet retailer currently sells to China and Russia, but will develop local Full story...

29/10/2012

PR agencies’ media monitoring habits revealed (video)

Most PR agencies in Europe rely on specialist monitoring tools on top of regular Google searches to evaluate the influence of their media campaigns, according to new research. Press Index, a Kantar Media group company, published the first European survey on media Full story...

29/10/2012

Google’s iPad rival Nexus 10 unveiled

Google has unveiled the latest version of its Nexus tablet range, alongside a new smartphone and operating system, as its rivalry with Apple intensifes. The Nexus 4 handset and Nexus 10 tablet will go on sale on 13 November, Google has announced. Full story...

30/10/2012

Superfast 4G launched in 11 UK cities

A new era of superfast mobile internet begins in the UK today, as 4G products and services are made available to millions of consumers in 11 cities across the UK. EE, formerly known as Everything Everywhere, will launch its range of 4G Full story...

30/10/2012

UK online shopping trends- Ecommerce to account for third of all sales in 10 years

Online shopping will account for at least a third of UK retail commerce by 2022, up from 13 per cent now, according to a new report. The Economist Intelligence Unit’s Retail 2022 report examines how the retail landscape will change over the Full story...

30/10/2012

China ad spend ‘to increase 13.4% in 2012’

China’s online ad spend is forecast to increase 13.4% to reach 394 yuan ($63bn/ £39bn) during 2012, despite uncertain outlooks in both the Eurozone and the U.S. economy, according to a report. The forecast was made in GroupM’s “This Year, Next Year: Full story...

30/10/2012

The rise of social media in China

Chinese social networks are growing at a brisk pace though, with 95% of Chinese residents in the major cities use social networking sites. The infographic, provided by BestFreeOnline, shows that the number of Chinese Internet users is increasing at a dramatic pace Full story...

30/10/2012

MySupermarket to launch grocery shopping price comparison app

MySupermarket is set to launch a free app that assists grocery shoppers on finding the cheapest prices when purchasing online. Dubbed the ‘MySupermarket Companion App’, the tool automatically recognises the URLs of online supermarket websites before comparing prices of users' baskets with Full story...

30/10/2012

Culture change at Apple? Two top execs to go after major management shake- up

Apple has overhauled its management team and announced that two top executives are to leave the company, in a move that could signal a major culture change at the technology giant. John Browett, the head of retail, is out after just six Full story...

31/10/2012

Major websites knocked offline by Hurricane Sandy

US web users were unable to access a number of high-profile websites on Wednesday after as a 'Frankenstorm' hit New York, knocking several servers in Lower Manhattan offline. Sites such as the Huffington Post, Gizmodo and BuzzFeed, along with all Gawker Media Full story...

31/10/2012

Mail.Ru rebrands as my.com for international markets

Russia’s Mail.Ru Group has rebranded its international email service as my.com, as the first looks to expand. Mail.Ru Group’s portfolio includes several dozen cross-the-world popular browser and client games like Allods Online, Perfect World, Lord of the Rings Online, Warface. Mail.Ru Group Full story...

31/10/2012

Sky, Tesco and TalkTalk the biggest RTB spenders in the UK

AT&T, American Express & Toyota are top global real-time-bid spenders, while BSkyB, Tesco and TalkTalk the biggest spenders in the UK, according to new data. Digital advertising technology company Rubicon Project has launched its quarterly global Marketplace Report. Full story...

31/10/2012

Tesco Wines runs Halloween Twitter campaign

Tesco has embarked on a Halloween-themed Twitter campaign to promote its wines division, in partnership with social media agency We Are Social. The campaign will encourage engagement between Tesco Wines’ Twitter community and will aim to increase the awareness of Tesco Wines Full story...

31/10/2012

Top European markets for email sites

This chart shows the growth of web based email sites in Europe between 2001 and 2012. Europe's usage as a whole rose by 3.7% to a 69.5% reach of the total population. The UK has the highest percentage of its population using Full story...

02/09/2012

Top 10 smartphones worldwide

Samsung lead the way in 2012, with the largest increase (5%) in market share betwee Q2 2011 and Q2 2012. Manufacturers such as Apple and ZTE made significant increases over the measurement period. The previously popular brand Nokia suffered the biggest dip Full story...

03/09/2012

Top 50 online retailers in the UK- Olympics boosts travel sites

Amazon remained top of the UK online shops during August, followed by Apple and Argos, while the Olympics boosted visits to travel sites, according to new research. The findings, from the IMRG-Experian Hitwise Hot Shops List, indicate that London 2012 Tickets was Full story...

03/09/2012

Bing lets users search Facebook photos

Bing has strengthened its partnership with Facebook, launching a new tool that lets users search and browse through their friends' photos. The ‘Friends' Photo’ feature isn't available directly from the Bing homepage. Instead, users need to go to a specific web page Full story...

03/09/2012

Amazon launches Groupon rival in Europe

Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the online retail giant looks to cash-in on the growing daily deals market. Launched last summer in the US, AmazonLocal offers users time- and location-sensitive discounts on shopping, restaurants, and special events. Full story...

03/09/2012

Pirate Bay founder arrested

Gottfrid Svartholm, founder of filesharing site The Pirate Bay, has been arrested in Phnom Penh, Cambodia. Svartholm was arrested on Thursday (August 30). He was sentenced to a year in jail with his fellow Pirate Bay founders, but has been on the Full story...

03/09/2012

Amazon snubs Google Maps for Nokia in new Kindle Fire

Online retailer Amazon has partnered with Nokia to provide mapping services for its new Kindle Fire, representing a significant snub to Google. Reuters reports that the new tablet device will have an integrated mapping feature and the partnership with Nokia help the Full story...

03/09/2012

Blogger reviews in social media marketing - Samsung breaks regulations?

Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are forgetting both Full story...

04/09/2012

Google axes TV ads division, focuses on mobile and video

Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads. In a blog post at the end of last week, the search engine giant announced its plans to abandon Full story...

04/09/2012

Asda overcharges customers after Walmart computer glitch

Asda customers who shopped online last month have been overcharged for their groceries, with one claiming to have been charged nearly five times the correct amount, following a computer glitch. Asda – whose parent company Walmart is based in America – was Full story...

04/09/2012

Baidu strengthens Chinese internet marketing with browser and cloud launch

Chinese internet marketing giant Baidu is stepping up its product portfolio with major launches in cloud computing and a suite of mobile internet browser tools. Baidu is now looking to markets beyond China and revenues beyond search, directly competing with European and Full story...

04/09/2012

How connectivity influences global shopping

Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy, according to new research from Nielsen. While e-commerce activity for some consumer packaged goods (CPG) products — especially Full story...

04/09/2012

FileSonic taken offline in piracy clampdown

FileSonic has become the latest cyberlocker service to go offline, following a renewed clampdown on internet piracy. The service used to be one of the most popular file-sharing sites, but had restricted its members' ability to access other's uploads after the Megaupload Full story...

04/09/2012

New iPhone 5 video leaked? Prototype hints at larger screen

Another video allegedly showing a working model of the forthcoming iPhone5 has surfaced, ahead of its official launch expected next week. The video was posted on YouTube this week by an anonymous user. If proved to be genuine, the hands-on video shows Full story...

05/09/2012

1 million Apple IDs leaked online by hacktivists

The IDs of around one million iPhone and iPad users has been leaked online by a group on hackers associated with the ‘Anonymous’ movement of online political activists. The data was allegedly stolen from an FBI laptop, which if proved true, could Full story...

05/09/2012

BBC iPlayer offers mobile downloads to watch on the tube

The BBC has updated its iPhone and iPad app, allowing mobile downloads as an alternative to streaming for the first time. Until now, programmes could only be downloaded to PCs and Macs for later viewing. The move opens up a new way Full story...

05/09/2012

Video viral of the week: Lego tells its story with 17-minute CGI cartoon

This 17 minute video from Lego provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why it's our video viral of the week below... Full story...

05/09/2012

Tesco buys Andy McNab’s eBook platform Mobcast for £4.5m

UK supermarket giant Tesco has bought digital book platform provider Mobcast as it looks to strengthen its digital entertainment offer. Full story...

05/09/2012

Facebook tackles fake ‘likes’ after bot controversy

Facebook is cracking down on potentially fake ‘likes’ on its site, amid critisicm that bots are ramping up prices for advertisers on the social network. The social network announced in a post on its Facebook Security page that it is ramping up Full story...

06/09/2012

Zuckerberg keeps Facebook shares to calm investor fears

Facebook founder Mark Zuckerberg has said he will not sell any stock for at least 12 months as Facebook moves to reassure nervous investors. Facebook stock has plummeted to less than half of its value since its inital public offering at $38 Full story...

06/09/2012

Coca-Cola crowdsources 50m Facebook fans for new campaign

Coca-Cola has marked its 50 millionth Facebook “Like” with a new campaign, drawing upon its social media fan base to identifying simple ways to ‘make the world a happier place’. Coca-Cola will identify individuals developing ideas that enable people to become more Full story...

06/09/2012

Swedish web users ‘are most savvy’, says inventor of the web

Sweden tops the list of most savvy web users in the world, with the US and UK following behind, according to a new survey launched by Internet inventor Sir Tim Berners-Lee charity foundation. The study, compiled by Sir Tim Berners-Lee's World Wide Full story...

06/09/2012

Grolsch begins social media drive with LBi

Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms. Full story...

06/09/2012

Twitter restricts third party apps to pave way for ads?

Twitter has released its controversial API update which restricts third party developers, opening up the possibility of in-app ads in the process. The move has sparked anger form some developers, who have claimed the move could stifle the development of innovative products. Full story...

07/09/2012

Amazon’s £159 iPad rival Kindle Fire HD unveiled

Amazon has unveiled three new versions of its Kindle Fire tablet, as the online retail giant looks to take on Apple’s iPad and Google’s new Nexus 7. The new version, called ‘Kindle Fire HD’, will also use a partly ad-funded business model. Full story...

07/09/2012

Adobe takes on Salesforce with social analytics tools

Adobe has launched Adobe Social, an alalytics tool designed to helps users measure and understand the return on investment they get from their social media campaigns. Adobe Social lets marketers monitor mentions for their brand on Facebook and Twitter, find out which Full story...

07/09/2012

The Huffington Post says ‘Conversations Start Here’ in new UK campaign

The Huffington Post UK has launched a brand new content-led marketing campaign showcasing the content on the site and its blogs. The digital campaign, created with Gravity Road, includes several celebrities and opinion-formers such as Alice Cooper, Will Carling, Cherie Blair and Full story...

07/09/2012

EU cookie law: UK sites start to comply

Nearly one third (63%) of top UK websites have taken steps to address the new EU Cookie Directive, which aims to warns users when their data is being tracked online. The new research, from data privacy management firm TRUSTe, looked at UK Full story...

07/09/2012

Apple planning iAd-funded music streaming service?

Apple is considering to expand its music service by licensing a custom radio servicing device, offering free music streams funded by iAds, according to a news report. The Wall Street Journal reports that the company is in talks with record labels to Full story...

10/09/2012

Email marketing trends- top sectors revealed

Charity organisations get the highest open rates for emails, while education and retail sectors get the lowest impact in the inbox, according to a new global study. In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop looked at Full story...

10/09/2012

Smartphone wars- Apple and Google to own 80% share of global market by 2016

Apple and Google will dominate the smartphone market in coming years, accounting nearly 80% share of the smartphone market by 2016, according to a new report. The research, from IHS iSuppli Wireless Communications, said that Nokia's Symbian operating system will be practically Full story...

10/09/2012

Google Maps adds navigation and live traffic updates in India

Google has updated its mapping service in India, with two new features to boost navigation and traffic updates. The service now includes ‘turn-by-turn’ voice navigation through Google Maps Navigation (Beta). Google maps also now features live traffic information for major roads in Full story...

10/09/2012

Microsoft rebrands search ad platform as ‘Yahoo! Bing Network’

Microsoft is rebranding its search partnership with Yahoo as the Yahoo! Bing Network, following the tie up between the two firms set up in 2009. Microsoft's partnership with Yahoo -- in which Bing powers Yahoo searches -- was formerly referred to as Full story...

11/09/2012

Newspaper ad trends- Digital revenues fail to match print ad losses

US newspapers are failing to offset their declining print ad revenues with new digital sales, according to new data. The study, from the Newspaper Association of America advertising statistics show $798 million in newspaper print losses for the first half of 2012. Full story...

11/09/2012

Microsoft contests Google with ‘Bing it on’ consumer taste test

Microsoft is inviting users to test its Bing search engine aginast Google in a side by side challenge, called ‘Bing it on’. Microsoft has long struggled to convince users that its Bing search engine delivers better, more focused results than Google’s market-leading Full story...

11/09/2012

Apps dominate mobile travel traffic in US

US iPhone and Android users are increasily relying on apps, rather than mobile websites, to get their travel information while on the move, according to new research. As the summer travel season comes to a close, Nielsen looked at the usage of Full story...

11/09/2012

Microsoft hires 1,000 staff for China expansion

Microsoft is recruiting over 1,000 additional employees in China this year and boost research and development spending by 15% as the software giant looks to boost its mobile reach in the highly lucrative region. Microsoft is promoting its Windows 8 mobile operating Full story...

11/09/2012

Facebook ‘a mobile company now’- Zuckerberg admits IPO 'missteps'

Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May. Speaking at the TechCruch Disrupt event in San Francisco, Zuckerberg declared: “We are a mobile company now.” He conceded one of the group’s Full story...

12/09/2012

Time spent on top 5 European email sites

Europe as a whole dropped 6% in average time spent on web based email sites. Hotmail was the only site measured that reported a drop in average time spent with a 14% dip. Google Mail shows strong levels of engagement with an Full story...

12/09/2012

Top 5 email sites in Europe

This chart shows the total number of unique visitors for each site in June 2012 and the percentage growth since June 2011. Google Mail shows considerable growth over the period with an 185 increase in users. Hotmail's growth has stalled with only Full story...

12/09/2012

Twitter beats Facebook for mobile revenues

Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research. The study, from eMarketer, projected revenues of $130m in mobile advertising revenues for 2012. By contrast Facebook expects to make just Full story...

12/09/2012

Everything Everywhere promises 4G in UK by Christmas

Mobile operator Everything Everywhere has unveiled the UK's first fourth generation (4G) phone service. The move will see Everything Everywhere launch a new network brand that will represent its 4G LTE coverage, called ‘EE’. The EE network will carry 4G coverage over Full story...

12/09/2012

Google debuts YouTube app ahead of iPhone 5 purge

Google has released a new YouTube app for Apple users, ahead of the much-anticipated iPhone 5 launch today, which is expected to replace the preloaded YouTube app for Vimeo. YouTube will not be preloaded on the iPhone 5, and it looks like Full story...

12/09/2012

Spotify plans browser-based music streaming

Spotify is planning a browser-based version of its music streaming service, as the firm looks to boost both subscriber and ad revenues. The firm will launch an internet-based edition to complement its current standalone desktop and mobile apps. The firm is also Full story...

12/09/2012

GoDaddy crash hits thousands of small business sites

One of the world's largest web hosts and internet domain registrars GoDaddy.com was down for several hours on Monday, affecting thousands of small businesses. A Twitter feed that claimed to be affiliated with the Anonymous hacker group said it was behind the Full story...

12/09/2012

Unique internet users in Europe

This chart shows each country's total number of unique internet users between June 2011 and June 2012. The Russian Federation has the highest total of unique users out of all the countries measured, exceeding the second highest, Germany, by almost 7 million Full story...

13/09/2012

Page visits for internet users in Europe

The United Kingdom had the highest number of average page visits with 3,434 per month. Finland and Norway had relatively high page visits for countries with low online populations, with 2,495 and 2,504 average page visits respectively. Full story...

13/09/2012

Average hours spent online in Europe

Amongst web users the United Kingdom spent the most time online between June 2011 and June 2012 with an average of 37.9 hours. The country with the lowest average time spent online amongst web users was Austria with 13.5 hours- a total Full story...

13/09/2012

iPhone 5 revealed: 4G, longer screen and a £529 price tag

Apple has unveiled its latest iPhone, offering 4G connectivity, a longer screen and improved hardware and software, all for £529. Apple said the handset would work on Everything Everywhere's (EE) 4G LTE network in the UK. The handset will ship on 21 Full story...

13/09/2012

From 0-75%, Google’s share of visibility for car insurance-related searches soars overnight

Two days since announcing its entry into the car insurance comparison arena in the UK, Google's share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight. Following on from credit cards Full story...

13/09/2012

Mobile phone ‘most important digital possession’ to 10-15 year olds

The Mobile phone is considered the most important digital possession amongst 10-15 year olds, with BlackBerry's BBM remaining the top brand, according to new research. The Amaze Generation study looks into the attitudes of today's ‘digital natives’ towards ownership and possession of Full story...

13/09/2012

Salesforce debuts Dropbox rival ‘Chatterbox’

Salesforce.com is preparing to roll out a competing product to popular file-sharing and online storage service Dropbox. The announcement was made by CEO Marc Benioff TechCruch’s Disrupt event, who also revealed Salesforce’s new identity management system that could rival companies like Okta. Full story...

13/09/2012

Rich media display ads ‘3 times more effective than traditional banners’ (Infographic)

Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research. As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are Full story...

13/09/2012

iPhone 5 dominates search ahead of launch

Ahead of the launch of Apple’s iPhone 5, Experian Hitwise has provided key search and online data surrounding the hugely anticipated launch. Full story...

13/09/2012

Amazon recruits 100 tech jobs for new London research hub

Amazon is opening a new research centre in East London's Tech City, Britain's answer to Silicon Valley, creating 100 new jobs in the process. The new London centre, located in Glasshouse Yard near Barbican, will focus on digital media projects that are Full story...

14/09/2012

French sites demand Google pays for using their content

France's leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content. In an interview, Nathalie Collin publisher of Le Nouvel Observateur weekly, said a law should impose a Full story...

14/09/2012

Choose your own adventure: Amazon debuts crowd-sourced comic “Blackburn Burrow”

Amazon is creating its first digital comic, Blackburn Burrow, with a plot that will change depending on feedback from readers. Described as, “a story set in Civil War America where supernatural horrors are infesting a small Appalachian town in Northern Georgia,” Blackburn Full story...

14/09/2012

Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make Full story...

14/09/2012

Mobile ad trends- Brits more comfortable with instream video and mobile advertising

Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research. The Advertising Global Benchmarks performance report, from MediaMind, collates data from thousands of advertisers and campaigns, and billions Full story...

14/09/2012

Facebook ‘could capture 50% of global search market in just a few years’

As social media and search converge, Facebook is in a unique position to rival Google's dominance in the coming years. A new survey reveals that Mark Zuckerberg's plans to mix social with search could give Google a run for their (advertising) money. Full story...

17/09/2012

Google finally adds ‘Do Not Track’ option to Chrome

Google is to add a 'Do Not Track' option to its Chrome browser, letting users opt out of developers and advertisers tracking their web surfing habits. The move follows similar features already rolled out to Internet Explorer, Safari, and Firefox. The option Full story...

17/09/2012

Web users ‘27 times more likely to click video ads’

The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research. The study,from MediaMind, analysed over 3 billion ad impressions globally over the first six months Full story...

17/09/2012

Google removes Pirate Bay from search autocomplete

Google has shut off the auto-complete terms for The Pirate Bay on its search engine, as the firm steps up its copyright clampdown. From now, users typing in searches for the file sharing site on Google will now have to type out Full story...

17/09/2012

HootSuite buys Seesmic for $16m

HootSuite has bought Seesmic for $16 million, as the firm looks to strengthen its social media management platform. Founded in 2008 by entrepreneur and investorLoïc Le Meur, Seesmic runs Ping, a tool that lets users post multiple social media accounts (Twitter, Facebook, Full story...

17/09/2012

Marketers ‘paying for positive reviews’- Gartner

Paid-for reviews, ‘likes’ and ratings is becoming commonplace on social media and review sites, and will account for 10%-15% of all the reviews by 2014, according to a new report by Gartner. The IT advisory firm predicts that increased media attention on Full story...

18/09/2012

Topshop live shopping fashion show gets 2 million viewers

Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast. The show, streamed live on Facebook, allowed users to share Full story...

18/09/2012

Marie Claire runs first UK video ad in print magazine

In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35. The October issue of Marie Claire UK incorporates a black-and-white commercial for Full story...

18/09/2012

The end of passwords? Intel plans hand gesture security technology

Passwords for online banking, social networks and email could be replaced with the wave of a hand if prototype technology developed by Intel makes it to tablets and laptops. Intel is working on sensors that could be implemented into laptops or tablets Full story...

18/09/2012

Android gains on Apple in global mobile ad market

Android has notched a second consecutive month of ad share gains on iOS in August, now taking 43% of global served mobile ad impressions compared to 57% for Apple, according to new research. The study, from mobile marketing and advertising technology firm Full story...

18/09/2012

Facebook tests ‘AdSense-style’ mobile ad network for 3rd parties

Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time. The new platform will see Facebook expanding beyond its website to syndicating ads across the web and Full story...

19/09/2012

Trust in advertising – paid, owned and earned

Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if Full story...

19/09/2012

Twitter gets Facebook-style profile page revamp

Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets. In a blog post, Twitter said the changes gave users the opportunity to 'make their presence Full story...

19/09/2012

Procter & Gamble teams with Google for Football YouTube channel

FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand. The ‘Gillette Football Club’ will show highlights and goals from several major international leagues, though the channel won’t Full story...

19/09/2012

Google buys Instagram rival Snapseed

Google has bought Nik Software, maker of the popular Snapseed photo editing and sharing app, for an undisclosed sum. The move puts Google in direct competition with Facebook in the photo app market, after its acquisition of Instagram back in July. Full story...

19/09/2012

Search engine visits drop for first time this year

Visits to major search engines in the UK fell for the first time this year, with sports terms such as BBC Sport proving more popular than Olympic specific search keywords, according to new data. As shown in the table, visits to the Full story...

19/09/2012

Top online categories in India

Social networking is the leading category in India with over a 25% share of total time spent online. Social networking exceeds the entertainment category by 15%. Social networking also has three times the engagement levels of email, which is the forth most Full story...

20/09/2012

Top 10 online destinations in India

Google sites draw the highest volume of the Indian online population with almost 58 million hits for June 2012, however, Facebook leads the group in engagement levels. Facebook users spent an average of 224.9 minutes of their online time on the site, Full story...

20/09/2012

Yahoo sheds half of Alibaba stake for $7.6bn

Yahoo has sold back half of its stake in Chinese internet giant Alibaba for $7.6bn (£4.7bn), in a move that has fuelled speculation that the firm could use the cash to bid for a hot web property, such as Pinterest or Foursquare. Full story...

20/09/2012

Online shopping ‘fell 11% during Olympics’

Olympic fever had a detrimental effect on UK online sales in the UK, which fell 11% during August, according to new figures. The study, from IMRG Capgemini, found that year-on year sales were up, but August’s sales marked a steep decline on Full story...

20/09/2012

Video viral of the week: Toyota offers sweets for tweets

To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. See why Full story...

20/09/2012

The (crowdsourced) history of crowdsourcing

Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart. The timeline, “Crowdsourcing by the World’s Full story...

20/09/2012

eBay redesigns logo with modern look

eBay has unveiled its new look logo, as the online marketplace looks to convey a sleek modern image awayfrom its manic auction-based origins. The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will Full story...

20/09/2012

Waitrose Twitter contest prompts wave of middle class jokes

A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media. The John Lewis owned firm invited Twitter customers to finish the Full story...

21/09/2012

Apple faces backlash over new iPhone mapping technology

Apple’s new mapping technology, which replaces Google Maps, has come under fire from users and businesses alike for a myriad of inaccuracies and misplaced landmarks. Amongst a wide range of complaints surfacing on Facebook and Twitter include missing towns (Stratford-upon-Avon and Solihull), Full story...

21/09/2012

StumbleUpon revamps iPhone and iPad app

Internet ‘discovery engine’ StumbleUpon, has updated it iOS app for iPhone and iPad users. The new app includes the new StumbleDNA; a colour bar that appears on every user’s profile page, providing a visual representation of each individual’s mix of interests on Full story...

21/09/2012

Microsoft gets first new logo in 25 years

Microsoft has updated its logo for the first time since 1987, with a more modern look that matches the metro-style tiles of its new Windows Mobile operating system. The new logo features a lighter, grey typeface and a streamlined version of the Full story...

21/09/2012

Real Media ties network with Microsoft Ad Exchange

Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients. Real Media Group, a business unit of 24/7 Media, is integrating the Microsoft Ad Exchange with 24/7 Access, Full story...

21/09/2012

Sky partners with Affiliate Window for Now TV

NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign. Sky has partnered with Affiliate Window since early 2008. The brand plans to leverage its experience in the performance channel Full story...

21/09/2012

Online videos watched per user in Asia Pacific region

Japan has the highest number of online videos watched per user with 242.5, surpassing its closest contender Hong Kong by over 60 videos per user. The fewest videos watched per user were recorded in Indonesia with 53.5, four times less than Japan. Full story...

24/09/2012

Online video usage in Asia Pacific countries

This chart shows the total number of unique online video viewers and the percentage of that countries web population that they represent. Vietnam and Hong Kong have the highest percentage of their web population engaging with online video with 89.8% and 88.7% Full story...

24/09/2012

Facebook tracks consumer purchase journey with Datalogix pact

Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for Full story...

24/09/2012

How are consumers sharing personal data with brands? (infographic)

Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian. The data divided UK consumers into 4 key categories depending on how many channels Full story...

24/09/2012

Nestle puts GPS trackers in Kit Kat bars to deliver prizes

Nestle has launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize.The promotion called 'We will Full story...

24/09/2012

Publicis buys ad agency LBi for €416m

Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach. The deal follows a spate of mergers and acquisitions amongst agencies as larger groups buy up Full story...

24/09/2012

BT woos new customers with ‘free’ YouView boxes

BT is to give away YouView digital boxes to people that sign up to its Infinity fibre broadband or TV Essential service, provided they pay a £50 activation charge plus delivery costs. The Humax YouView box will give access to free digital Full story...

24/09/2012

Google axes music service in China

Google has pulled the plug on its music search and download services in China from next month after a 'disappointing' response from users. More than two years ago, Google effectively shut down its Chinese search engine, providing mainland users with a landing Full story...

24/09/2012

Vimeo debuts ‘tip jar’ for ad-free content

Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads. The ‘tip jar’ lets a viewer click a button by a video to contribute money to the creator. For its part, Vimeo will take 15% Full story...

25/09/2012

Google ‘yet to submit maps app to Apple’ for iPhone 5 users

Apple’s heavily-criticised new mapping system looks set to remain the only location app on the iPhone 5 for a while longer, as Google revealed it has not yet submitted its mapping service for inclusion on the App Store. Executive Chairman Eric Schmidt Full story...

25/09/2012

Amazon debuts Cloud Player in the UK- streams all songs for £22 a year

Amazon has launched its Cloud Player in the UK, offering an online backup of all their songs purchased from the online retailer. All MP3 files purchased from Amazon are automatically stored in Cloud Player for free and there is no charge for Full story...

25/09/2012

Waitrose debuts food video channel

Waitrose is launching its own food-based video channel this autumn, as the supermarket chain looks to expand its digital reach. Dubbed ‘Waitrose TV’, the transactional site will be dedicated to food and will feature top chefs including Delia Smith, Heston Blumenthal, Silvana Full story...

25/09/2012

Email marketers missing trick with analytics

Many email marketers are failing to track their campaigns after they hit ‘send’, with more than 40% admitting they do not have the analytics in place to determine inbox placement rates for their campaigns, according to a new study. The Relevancy Group Full story...

25/09/2012

MySpace rebrands as music site, now accepts Twitter and Facebook logins

MySpace has undergone its fourth major redesign in its 7 year history, as the embattled social network looks to rebrand itself and a music sharing site. The site, now part-owned by Justin Timberlake, will offer deeper integration with Facebook and Twitter. The Full story...

26/09/2012

Agencies blamed for hampering mobile revenue growth: AOP

Top UK publishers have blamed advertising agencies for being reluctant to invest in mobile ads despite the increasing numbers of people using smartphones and tablets, according to a new survey. The survey was conducted by Association of Online Publishers (AOP) amongst its Full story...

26/09/2012

Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%

Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to a key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in Full story...

26/09/2012

Gourmet Burger Kitchen app rewards loyalty with free food

Gourmet Burger Kitchen (GBK) is set to launch a smartphone app with an online gaming element, as the restaurant chain looks to boost its digital reach. Diners earn "badges" for undergoing certain challenges, which then equate to free food. For example, customers Full story...

26/09/2012

Smartphones on the rise in emerging markets

App stores are gaining ground in the emerging markets of Asia-Pacific, the Middle East, South and Central America and Africa as smartphone penetration increases and users seek a richer experience on their mobile devices, according to a new report. The study, from Full story...

26/09/2012

Angry Birds sequel: Will 'Bad Piggies' fly or flop?

Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor. Going live today (27th September) and avaialble iOS, Android and Mac, the free ad-funded game Full story...

27/09/2012

1 in 5 online US women now using Pinterest

More than 1 in 10 (12%) of US adults are now using Pinterest, but nearly 20% of women are on the site, according to a new report. The study, from the Pew Internet & American Life Project, examined the habits of more Full story...

27/09/2012

Google goes underwater as coral reefs gets Street View treatment

Google has gone underwater for its latest addition to its street view service, offering 360 degree interactive tours of some of the world’s most famous coral reefs. The firm has partnered with the Catlin Seaview Survey to add areas from the Great Full story...

27/09/2012

Barnes and Noble brings Nook tablet to UK

Barnes & Noble plans to launch new Nook tablets alongside its e-readers in the UK later this year, as the book retailer looks to take on the likes of Apple, Amazon and Google in the growing market. The Nook tablet is smaller Full story...

27/09/2012

Domino's online sales outstrip phone orders for first time

Online orders for pizzas beat phone purchases at Domino's for the first time this month, as more than half of deliveries were bought via its website or apps. Driven by smartphone use, the business - whose 770 outlets are primarily run through Full story...

27/09/2012

US TV to broadcast first YouTube funded show ‘Recipe Rehab’

US TV network ABC is to broadcast a cooking show that began as part of YouTube's “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV. ‘Recipe Rehab’ teaches viewers familiar recipes, and will be will be Full story...

28/09/2012

Less than 1% of online purchases come from social channels: Forrester

Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report. 48% of consumers reported that social media posts are a Full story...

28/09/2012

European mobile phone habits revealed

Brits are the most avid texters and web surfers, while Spain has the highest smartphone penetration, according to new research looking at mobile phone usage across the leading 5 countries in Europe Full story...

28/09/2012

Online retailers ‘losing millions from abandoned baskets’

UK online retailers could be losing millions of pounds worth of sales from customers who click away from a full basket and abandon their purchases, according to new research. The study, from Aspect Software, found that 52% of retailers questioned claimed that Full story...

28/09/2012

Half of shoppers ‘no longer try on clothes in-store’

Queues for tiny fitting rooms in stores are driving customers online, but a lack of sizing information on the web is resulting in high volumes of returns, according to new research. The study, from virtual fitting room provider Fits.me, indicates that 36% Full story...

28/09/2012

Facebook denies click fraud after ‘80% bot’ claims

Facebook has denied allegations from a music company that branded the social network as 'scumbags' and claimed that 80% of its ad clicks were generated by bots rather than people. US start-up Limited Run (formerly known as Limited Pressing) claims that Facebook Full story...

01/08/2012

Twitter users hit half a billion: Top 20 countries revealed

Twitter has reached the half billion accounts mark in June 2012, including more than 140 million in the US alone, according to new research. The study, from Semiocast, indicates that user-base growth is slowing in Japan and Korea, yet Japan remains one Full story...

01/08/2012

Ex-interim CEO Ross Levinsohn quits Yahoo

Yahoo!’s former interim CEO, Ross Levinsohn, who was overlooked for the top position, is leaving the company today. The move was revealed in a regulatory filing with the Securities Exchange Commission of the US yesterday. The report stated that Levinsohn will leave Full story...

01/08/2012

Olympic opening ceremony breaks iPlayer records

The opening ceremony of the Olympic Games has set the record for the most number of views in a single day on the BBC’s iPlayer catch-up platform. Originally aired on Friday night, the Danny Boyle-directed ceremony was requested on the iPlayer 925,000 Full story...

01/08/2012

Pub giant Mitchells & Butlers begins digital push

Mitchells & Butlers, the UK's biggest restaurant and pub group which owns the All Bar One, Toby Carvery, Harvester and O'Neills chains amongst others, has hired digital strategy agency Underwired. Full story...

01/08/2012

Microsoft to replace Hotmail with ‘Outlook.com’

Microsoft is phasing out its iconic Hotmail webmail service, replacing it with a new email service that combines elements of Exchange, Skype and Hotmail into one tool, as the software giant looks to regain market share lost to Google's Gmail. The revamped Full story...

02/08/2012

Google boosts social media with Wildfire buy

Google has bought social media management tool Wildfire for $250m, as the firm looks to rival the likes of Facebook and Twitter. US-based Wildfire was co-founded four years ago by Victoria Ransom and Alain Chuard. The firm is focused on helping brands Full story...

02/08/2012

Direct marketing spend 'to surpass £15bn this year' (infographic)

Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA). The report comes just days after the Full story...

02/08/2012

Google SEO tips: Can competitors harm your own search rankings?

If low quality sites are linking to yours, this could affect your search rankings- but how can you detect and tackle these ‘black hat’ SEO techniques? In this video, Matt Cutts, head of Google’s Webspam team, explains what to do if competitors Full story...

02/08/2012

Expedia and Booking.com face OFT investigation into hotel room discounts

The operator of Holiday Inn is under investigation for signing a potentially unlawful deal to limit discounts on rooms. The operator of Holiday Inn and Crowne Plaza hotels and two of the UK’s biggest online travel agents - Expedia and Booking.com - Full story...

02/08/2012

Facebook commerce ‘worth £3.1bn’ in next 3 years

Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research. The research, carried out by TNS on behalf of Ecwid, polled 2000 consumers in the UK. It indicates that Full story...

02/08/2012

Global online recruitment trends: London firms ‘flocking to hire online freelancers’

London businesses are flocking to hire online freelancers, as the UK capital is coming out as the top earning city in Europe, where online hiring was up 25% over last quarter, according to a new report. The online employment report from Elance, Full story...

02/08/2012

Online privacy concerns rise as customers shun untrusted brands (Infographic)

Nearly all (94%) of consumers worry about their online privacy, and are less likely to engage with companies they do not trust, according to new report. The research, from TRUSTe, also found that 54% of consumers are now more concerned about online Full story...

02/08/2012

3 Fast Tips for maximizing the value of Twitter

Get the most out of Twitter: Statistics show brands what, when and how often to Tweet to maximize consumer engagement Full story...

03/08/2012

Facebook admits nearly 9% of profiles 'could be fake'

Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands. Full story...

03/08/2012

'Map of the internet' shows size of web giants

Google, Facebook and YouTube are the biggest sites in the world, followed by the likes of Baidu and qq in China, according to a new graphic looking at global web use. The map, depicting the size and relationships of the biggest 350,000 Full story...

03/08/2012

TV on the web and YouTube – New marketing approaches

YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and Full story...

03/08/2012

WPP buys UK ad agency Fortune Cookie

Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies. Full story...

03/08/2012

What do kids today think of the C64? (Video)

The iconic Commodore 64 has marked its 30th anniversary this week, pioneering the concept of home computing and opening the door to the likes of Atari, Microsoft and Apple. This BBC video introduces school children of today to the granddaddy of home Full story...

03/08/2012

Google+ Hangouts used by NFL for fantasy football banter

Google has partnered with the National Football League to allow people to conduct Google+ Hangouts while preparing their teams for fantasy football. The feature will be available to those playing fantasy football on NFL.com throughout the season, so users can connect with Full story...

03/08/2012

Digital Intelligence July 2012

As the first 'social' Olympics gets underway, some over-zealous sponsors are already feeling the wrath of Twitter users, and this month we look at why brands are succeeding (and failing) at the games. July was another tough month for Facebook, as Full story...

03/08/2012

Middle East and Africa ad spend growth in 2012

The Middle East and Africa showed the most significant growth for all regions. Outdoor ad spend saw the biggest gain in the region with a 45.3% increase, the biggest increase of any ad spend in all regions analysed. View larger image Full story...

06/08/2012

Never mind the bots? Entrepreneur claims Facebook ads made him $10K in one day

Facebook has had a turbulent few months following its IPO fiasco, tumbling shares and accusations that fake profiles (or bots) are driving up ad prices. But one entrepreneur has come to the social network’s defence, claiming to have made $10,000 in one Full story...

06/08/2012

Video report- the growth of the connected TV

While traditional TV is still the major player in most US households, DVRs now appear in 44% of homes, up almost 80% since 2007. This report and video from Nielsen looks at the rise of connected TV, and how it will impact Full story...

06/08/2012

Amazon ecommerce sales set to overtake Walmart - Already Kindle books outsell print books in UK

Another tipping point for data about the growth of ecommerce as UK subsidiary of Amazon announces it’s selling more Kindle titles than printed books. This announcement about Amazon ecommerce sales follows expectations that Amazon total sales will overtake Walmart by 2020. Here’s Full story...

06/08/2012

German ad spend 2012: Automotive sector fastest riser (infographic)

In the period from January to April 2012, advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year, according to new data. Across all advertising media, Full story...

06/08/2012

Latin America ad spend growth in 2012

Cinema ad spend saw the biggest decrease for Latin America with -18%, while ad spend on the internet reported a 31.8% increase from 2011. View larger image Full story...

07/08/2012

Fan comments are now ads? Landmark Diageo ruling makes brands liable for Facebook fan posts

Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia. Drinks brand Diageo was referred to the Advertising Standards Board (ASB) in Australia, after complaints about its Full story...

07/08/2012

Apple eyes Pinterest rival ‘The Fancy’

Apple is in talks to buy up Pinterest rival The Fancy, as it looks to bolster its social media tools and grow its ecommerce revenue. Similar to Pinterest, The Fancy acts as an online pinboard or scrapbook, letting users save pics related Full story...

07/08/2012

Baidu staff arrested for ‘deleting negative forum comments’

Chinese search giant Baidu has become embroiled in a bribing scandal, with four of its employees suspected of accepting payments to delete posts on the company’s forum. Baidu has already fired the four staff members involved - of which three have now Full story...

07/08/2012

eBay tests same-day delivery with ‘eBay Now’

eBay is testing a same-day delivery service dubbed eBay Now, as the online marketplace looks to rival Amazon. Available to selected users in San Francisco as part of a limited test, the eBay Now service allows users to receive goods from local Full story...

07/08/2012

Smartphone trends- Samsung extends lead over Apple in Europe

Samsung continues to lead European smartphone market, and the Galaxy manufacturer now has five of Britain’s top 10 best selling handsets. Samsung has increased its European market share to 45 per cent, while RIM has found its share in the UK fall Full story...

07/08/2012

Google axes 3 more products- Listen, Apps for Teams and Video for Business shut down

Google has continued its summer clean, shutting down three more products as it focuses on its core business to compete with the likes of Apple and Facebook. Google has continued its summer clean, shutting down three more products as it focuses on Full story...

07/08/2012

Video viral of the week: KLM plays airline matchmaker with ‘Meet and Seat’

KLM’s quirky ‘Meet and Seat’ passenger matchmaking campaign has already drawn many plaudits. Now it’s ramping up awareness with a number celebrity endorsements on YouTube. See why it’s our video viral of the week here… Full story...

07/08/2012

Asia Pacific ad spend growth in 2012

Television is the only media that decreased in ad spend in the Asia-Pacific region. Cinema ad spend showed the most growth with a 27.1% increase from the previous year. View larger image Full story...

08/08/2012

Facebook debuts first ‘real money’ gambling app

Facebook has entered the world of online gambling with its first real-money bingo and slots app launched this week. The Jackpotjoy Bingo and Slots Friendzy app has been created by developer Gamesys and is open to players in the UK over the Full story...

08/08/2012

Top 30 US & UK Olympic Facebook posts- Jessica Ennis’ page grows 295%

Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games. Team GB's fan page has grown rapidly from less than 100,000 fans on the eve Full story...

08/08/2012

Microsoft sparks ad controversy again- ‘Do Not Track’ set as default for new IE browser

Microsoft has stuck to its guns over a controversial decision to implement ‘Do Not Track’ options as the default setting for its forthcoming Internet Explorer 10 browser. The move has already sparked outcry from advertisers who fear it will drive down the Full story...

08/08/2012

Nearly half of US smartphone owners use mobile shopping apps

Almost half (47%) of all smartphone owners in the U.S. use mobile shopping apps, with established online players eBay and Amazon.com leading in popularity, according to new research. The study, from Nielsen, indicates that 45 million people, or 47% of all smartphone Full story...

08/08/2012

Google Chrome extend leads over Internet Explorer... or does it?

Google Chrome now owns over one third of the browser market globally, extending its lead over Microsoft’s Internet Explorer as more users make the switch. However, conflicting data still puts IE in the lead. The latest statistics from StatCounter gives Chrome a Full story...

08/08/2012

Strepsils and Lemsip unleash ‘online grandma’ to cure man flu

Reckitt Benckiser has teamed two of its brands - Strepsils and Lemsip - to defeat 'Man-Flu' via an interactive video and social media campaign. The Australian campaign features ‘Online pamperer’ Flo, an elderly woman that offers advice on getting over flu during Full story...

08/08/2012

Case study: Procter & Gamble takes Olympic sponsorship to 34 brands

Procter & Gamble's Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its Full story...

08/08/2012

Europe ad spend growth in 2012

Online ad spend growth showed the most notable growth for Europe with 12.1%. Traditional print media suffered the largest decrease in the region with newspapers and magazines posting -3.6% and -4.4% decrease in spend. View larger image Full story...

09/08/2012

Advertiser backlash over ‘unrealistic’ Facebook fan comments ruling

Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’. This week, the Advertising Full story...

09/08/2012

Facebook puts app ads into mobile news feeds

Facebook has launched a new mobile ad format promoting apps, as the social network makes further attempts to bolster its smartphone and tablet revenues. The new format will let app developers advertise their products on its members' mobile-device news feeds. The network Full story...

09/08/2012

Apple-Google break-up continues: YouTube app removed from iPhones

Apple's forthcoming iOS 6 operating system will no longer include the YouTube app, a feature that has shipped with the iPhone since the device debuted in June 2007. The move marks another milestone in the growing division between Google and Apple, as Full story...

09/08/2012

Chinese internet market - search engine Baidu toughens stance on corruption

In the Chinese internet market, the search engine Baidu dominates traffic generation to websites. This week it announced that four of its staff have been dismissed following corruption allegations that posts were deleted on its websites in exchange for personal payments. With Full story...

09/08/2012

Top brown goods advertisers: Apple and Amazon dominate market online

Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, according to new research. The study, from digital marketing agency, Greenlight, assessed which brands, retailers and review sites were the most Full story...

09/08/2012

Online video tips for content – Longform videos boost web marketing effectiveness

Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 Full story...

10/08/2012

Google hit by record privacy fine

The largest fine ever levied against a company by the FTC has been drawn this week up against Google for their breach of Apple’s Safari web browser. Full story...

10/08/2012

Pinterest opens up registration for all- time for brands to jump on bandwagon?

Pinterest has dropped its invitation-only policy, opening up the fast-growing online pinboard to all for the first time. From this week, anyone on the internet will be able to freely sign up for the service. Users can sign up using either their Full story...

10/08/2012

Google to include Gmail user data for personalised search results

Google’s is to start highlighting information drawn from its users’ Gmail accounts on its main search results page. The feature marks Google’s latest attempt to deliver data that people are seeking more quickly as it tries to maintain the dominance of its Full story...

10/08/2012

Amazon becomes game developer with ‘Living Classics’ book challenge

Amazon has entered the social online gaming market to cash in on the growing popularity among its customers and has found people spend a great deal of time on social networking platforms.The e-commerce retailer announced its entry into the arena with the Full story...

10/08/2012

Case study: How Orabrush got 16m YouTube views on a $500 budget

In this case study, Orabrush made smart use of YouTube to create buzz around the brand and generate sales. The dental brand's YouTube video generated 16 million views with a budget of just $500. After 2 years the results are 160,000 Full story...

11/08/2012

Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of Full story...

11/08/2012

Case study: Strepsils and Lemsip unleash ‘online grandma’ to cure man flu

Reckitt Benckiser has teamed two of its brands - Strepsils and Lemsip - to defeat 'Man-Flu' via an interactive video and social media campaign. Using social media data to provide personalised care and attention for customers, the flu medicine Strepsils took Full story...

11/08/2012

YouTube Case Study: Coca-Cola ‘security camera’ ad gets 5m YouTube views in one month

This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. Historically, Coca-Cola has understood better than most that if Full story...

11/08/2012

The shortest ad ever- OCD ‘1 second’ videos create YouTube buzz on a $0 budget

The International OCD foundation reached tens of thousands of people with a series of one second long videos, aimed at helping viewers experience the symptoms of obsessive compulsive disorder (OCD). Rather than explaining the effects of obsessive-compulsive disorder at length, they Full story...

11/08/2012

Case study: Ace uses soap-opera style mystery to create awareness and triple sales

The Brazilian campaign saw detergent brand Ace use consumer insight and an integrated use of media to reach 8.7 million people in less than three months. Ace created a campaign in soap opera style, an episode with 5 different endings, presenting Full story...

11/08/2012

Video viral case study: P&G’s ‘Olympic Moms’ ad gets over 4m YouTube views

Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). P&G’s ‘Best Job’ video has taken off Full story...

11/08/2012

Viral marketing case study: TNT’s ‘dramatic surprise’ becomes second most shared YouTube ad of all time

In April 2012, Belgian TV channel TNT posted this ad on YouTube, getting 23m views in just one week and becoming the second most shared video on the website. Published on April 11, the 'A Dramatic Surprise On a Quiet Square' Full story...

11/08/2012

Case study: Tipp-Ex's ‘Hunter and Bear’ return with time warp YouTube viral

In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and racked up over 9m YouTube views Full story...

11/08/2012

Case study: How PepsiCo India used Facebook Reach Block to get 19 million video ad views

Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement Full story...

11/08/2012

The new Old Spice? Dollar Shave Club viral video gets 3m YouTube views in two weeks

This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. The viral video posted on YouTube garnered 3 million views and 32,000 'likes' within two weeks of Full story...

11/08/2012

Google to cut 4,000 Motorola jobs in smartphone push

Google is to cut 20% of Motorola staff after buying the company, as the internet giant looks to focus on high-end smartphones rather than feature phones, according to a report. The New York Times reports that 20% of Motorola's workforce amounts to Full story...

13/08/2012

2012 search trends- Keyphrases get longer as searchers get more savvy

Google has extended it lead in the UK search market which shows no sign of slowing down, with the proportion of searches containing four or more words increasing. James Murray, Digital Insight Manager, Experian Marketing takes a look at the latest UK Full story...

13/08/2012

Most recognised logos in the UK- Microsoft, Apple and Intel lead tech table

Among UK shoppers, the top three most recognisable logos for technology brands are Microsoft, Apple and Intel. They were identified with certainty by 92.7 per cent, 86 per cent and 85.6 per cent of consumers, respectively. The study, from WPP brand Ogilvy Full story...

13/08/2012

Fashion blogs and vouchers encourage young men to shop online- report

Over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs, according to new research. The study, from Rakuten LinkShare , found that young men are fuelling fashion purchases with nearly half Full story...

13/08/2012

Top 10 sites in Thailand by unique visitors

Google, Microsoft and Facebook outperform the competition with almost double the amount of total unique users in the region. View larger image Full story...

14/08/2012

Google preparing for travel channel? Buys another guidebook publisher

If you were the world’s leader in search, and wanted to dominate the wider online travel category, then you’d need a small amount of quality data to form the heart of your listings. Hot on the heels of acquiring the Zagat restaurant Full story...

14/08/2012

Google+ Ghost Town? Twitter tops sharing league as Google lags behind (infographic)

Google claims 170m Google+ users but other reports have said it is a ghost town, so what is the truth? New findings appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of Full story...

14/08/2012

Salesforce app lets firms build online communities

Salesforce.com is testing an application that lets companies build social networks for their customers to interact with the brand. Salesforce.com initially launched a ‘Chatter’ application was launched 2 years ago as an internal company tool to let employees interact, but now the Full story...

14/08/2012

Mobile commerce trends- Europeans using smartphones for shopping

Mobile shopping is on the rise in Europe, with a growing number of smartphone users making transactions via their device, according to new research. The study, from comScore, looked at mobile commerce usage across the five leading European markets (France, Germany, Italy, Full story...

14/08/2012

Groupon shares dip as sales fail to meet expectations

Groupon has seen its shares fall this week after seeing its revenues fall short of forecasts, despite posting a sound quarterly profit. The online shopping deals giant posted a profit of $28.38 million on revenue that climbed 45 percent to $568.3 million Full story...

14/08/2012

Yahoo debuts social media talk show #HashOut

Yahoo is launching an online talk show hosted by some noteworthy guests, including "Lost" co-creator Damon Lindelof and journalist Maria Shriver. The show, called #HashOut, is pitched as the first talk show to be conducted over social media and will go live Full story...

14/08/2012

Mobile search trends- smartphone users ‘prefer navigation to search’

Despite its popularity online, smartphone users are ditching search in favour of direct navigation, according to new research. The study commissioned by Telmetrics and xAd, and conducted by Nielsen, looked at search engine usage in certain verticals such as travel, automobiles and Full story...

15/08/2012

Brits 'use only 4 mobile apps regularly'

UK consumers use only four mobile apps regularly, with the most popular ones becoming part of a user's daily routine, according to new research. The study, from user experience agency Webcredible, found that the apps used most frequently are for useful, practical Full story...

15/08/2012

IAB clashes with regulator over Facebook fan comments ruling

Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator's decision to hold advertisers responsible for content on social networks. The organisation representing online advertising has questioned the decision by the advertising watchdog to make businesses liable for comments Full story...

15/08/2012

Google cracks down on piracy search results- paving way for Google Music roll out?

Google is revamping its search algorithms in an attempt to ensure legal download websites appear higher in search results than illegal pirate sites. The move will see Google take into account the number of valid copyright removal notices a site has received Full story...

15/08/2012

Video viral of the week: Little Printer causes big internet buzz

Little Printer has taken the Internet by storm, and it’s largely down to this simple but hugely effective YouTube video. Potentially the world's cutest printer, the device lets users print Tweets, photos and receipts without the need for bulky machines and expensive Full story...

15/08/2012

Social media Olympics- who won gold? (infographic)

The UK is constantly sharing content across the internet, Brits really stepped it up a gear over the past two weeks. Olympics fever gripped the UK – with over 300 billion pieces of content be shared online over the 17 day period. Full story...

15/08/2012

Top 10 US shopping apps for June 2012: Average Time

This chart shows the average time spent using the top ten shopping apps. Less traditional shopping apps such as Shopkick and Out of Milk Shopping show positive levels of engagement among users. View larger image Full story...

16/08/2012

Google+ debuts customised URLS... without plus sign?

Google+ is now offering custom URLs to profiles and pages, similar to the vanity URLs provided by Facebook and Twitter. The move also suggests the internet giant is looking to integrate the service as a 'social spine' into all its services. Google+'s Full story...

16/08/2012

Cloud storage wars- Microsoft revamps SkyDrive

Microsoft has revamped its SkyDrive online storage system with new features as the firm aims to rival the likes of Dropbox, Apple, Amazon and Google in the rapidly growing cloud storage market. The firm is also set to launch an Android SkyDrive Full story...

16/08/2012

Top 10 smartphones- Samsung extends global lead over Apple and Nokia

Android-based devices are outstripping Apple globally in terms of popularity, with Samsung leading the way, according to new research. The findings, from Gartner’s second quarter 2012 market share data, showed that Samsung shipped 30% more smartphones in the quarter than the same Full story...

16/08/2012

Non-sponsors win social Olympics- Nike takes gold ahead of Adidas

Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data. The findings, from Socialbakers ‘cheermeter’ tool, indicate that it’s not the Olympic sponsors who are winning Full story...

16/08/2012

Google search tips: 5 common mistakes in SEO (and 6 good ideas)

Search engine optimisation remains a tricky balancing act, as the rules constantly change. In this official Google blog post, Maile Ohye, Developer Programs Tech Lead from Google covers the five most common errors she finds in SEO, and then concludes with six Full story...

16/08/2012

Facebook tests controversial newsfeed ads for non-fans

Facebook is testing a new ad format that lets brands aim their advertising toward the newsfeeds of users who are not already a fan of the brand page. Previously, a company could only advertise in the newsfeed of its fans. Now Facebook Full story...

17/08/2012

Google takes patent search tool to Europe

Google has rolled out its patent search across Europe, along with a number of new features to help budding inventors, entrepreneurs and brands check if their ideas have been copyrighted. The tool was initially launched in the US back in 2006, but Full story...

17/08/2012

Desperate Dan goes digital: UK’s oldest comic ‘The Dandy’ goes online only

The Dandy, the UK's oldest children's comic, will cease weekly print publication and go online only after its 75th anniversary edition in December, publisher DC Thomson has confirmed. The final printed issue of the UK's longest-running children's comic will be released on Full story...

17/08/2012

Are you a social media liar? Intel tracks top Facebook fibs (Infographic)

More than half (53%) of Facebook and Twitter users are happy to tell ‘social lies’ according to this new infographic from Intel. Full story...

17/08/2012

Olympics 2012- how did the sponsors fare online?

The Olympics offers three levels of sponsorship to brands- worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors’ activity on social media over the duration of the Olympics and looked at whether they have Full story...

17/08/2012

Mobile advertising forecast data – market to triple

The latest mobile advertising forecast data suggests the big boom is yet to come, with the market trippling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, Full story...

17/08/2012

Shopping, social media, YouTube and… cats? Eerily accurate 1995 video shows kids predicting future of the internet

Move over Nostradamus- this video from 1995 shows US school children predicting the future of the internet with unnerving accuracy, right down to the web’s obsession with cats. This public service announcement is currently doing the viral rounds, showing ten–year-olds from Montana’s Full story...

17/08/2012

16% of UK adults ‘have never used the internet’- ONS

Nearly 1 in 5 (16%) UK adults have never used the internet, amounting to 7.82 million people, according to new research. The ONS statistics for the second quarter of 2012 show a 10% decline in the number of adults who have not Full story...

17/08/2012

Top 10 US shopping apps in June 2012: Users

This chart shows the number of unique users for mobile shopping apps min the US. Major brands such as eBay, Amazon and Groupon lead the way, while more traditional retailers such as Walgreens and Target attract 2 million unique users. View larger Full story...

20/08/2012

Twitter angers developers with API clampdown

Twitter has sparked anger from developers after restricting creation of third-party applications on its social network. The move could have dire implications for the firm’s hugely popular API platform, which has spawned a number of widely used social media applications such as Full story...

20/08/2012

Global music trends- Streaming leads growth as physical sales drop 12%

Music streaming services such as Spotify, Deezer are leading driving much of its sales growth during this year, according to new research. The Global Music Forecast issued by Strategy Analytics found that digital music revenue worldwide will pass the £5 billion mark Full story...

20/08/2012

Facebook dips 6% as investors sell off shares at first chance

Facebook shares have fallen heavily as the first lock-up period, which stops sales by early investors, ended. Shares fell by 6.27% to $19.87 at close of trade in New York, down from $20.74 on Wednesday. About 271 million shares become eligible to Full story...

20/08/2012

Olympic viewing trends- quarter of Brits watched online

Nearly a quarter (24%) of all Brits used the web to watch the Olympics, while 14% used social media to catch up on the action, according to new research. The study, from Kantar Media, found that TV remained by far the most Full story...

20/08/2012

Hocus bogus? eBay bans spells, psychics and potion listings

eBay has stirred up controversy by banning the sale of spells, potions and other supernatural paraphernalia via its online marketplace. Full story...

20/08/2012

Average brand marketing budgets revealed: UK brands ‘have significant digital strategy failings’

Whilst the majority (71%) of UK brands have a digital strategy in place, more than half (56%) do not have a roadmap for the next three to five years, according to the results of a new survey of marketers. The report, from Full story...

20/08/2012

Judge rejects Facebook’s settlement offer for putting users’ faces in ads

A US judge has rejected Facebook's proposed legal settlement to resolve allegations that the social networking company violated its members' rights through the its 'Sponsored Stories' ad feature. The lawsuit follows complaints that Facebook was using people’s photos in ads without their Full story...

21/08/2012

iPhone 5 pics leaked: Larger display to compete with Samsung?

The front panel from Apple’s iPhone 5 has been leaked online ahead of the device’s highly anticipated September 12 launch, according to a news report. The pictures, published by smartphone repair firm ubreakifix, appears to confirm rumours that the iPhone 5 will Full story...

21/08/2012

US video ad trends- Facebook overtakes Yahoo as second biggest video site

Facebook has overtaken Yahoo to become the second most viewed video site in the US, behind Google’s YouTube, according to new research. The data, from comScore, indicates that more than 184 million US Internet users watched 36.9 billion online content videos in Full story...

21/08/2012

Video viral of the week: Huggies turns Facebook babies into Olympic stars

To coincide with the Olympics, Huggies Israel launched this Facebook video campaign, adding personalised sports commentaries for user-submitted baby videos. See why it’s our video viral of the week below… Full story...

21/08/2012

July online retail sales get highest growth of the year

Online sales jumped 17% year-on-year during July, representing the highest growth this year, according to new data. The findings, from the IMRG Capgemini e-Retail Sales Index, attributed much of the growth to clothing and electrical sales during the month. In comparison to Full story...

21/08/2012

Boost for online shopping as Royal Mail extends neighbour delivery scheme

The Royal Mail is rolling out a new ‘neighbour delivery scheme’ across the UK, in a move that could prove a major boost to online shopping. Under the new scheme, post will be delivered post to a neighbour if no-one is at Full story...

21/08/2012

Digital campaigns ‘boosted by Olympics’

Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being higher than those seen during the Beijing Olympics in 2008, Google has found. One company that benefitted from the Olympics was Visa with its Full story...

21/08/2012

How much is a like worth? Play.com Facebook fans ‘spend 24% more’

Online retailer Play.com has claimed that its Facebook fans are worth 24% more in direct sales than non-fans. The announcement comes amid growing questions from brand managers across the world seeking to quantify the elusive “value of a like” on Facebook. The Full story...

22/08/2012

4G finally coming to UK this September?

High speed mobile internet is coming to the UK next month, after network Everything Everywhere was given the go-ahead to roll out 4G technology across the country. Everything Everywhere, the parent company of Orange and T-Mobile, has been allowed to launch the Full story...

22/08/2012

Paypal testing mobile payments in McDonalds

PayPal is testing an app-based checkout system in McDonald’s restaurants in France, as the online payments system looks to secure pole position is the increasingly important mobile payments sector. The trial is being conducted in 30 McDonald’s outlets in France, using a Full story...

22/08/2012

European email trends: Hotmail leads pack but Gmail catching fast

Hotmail remains the most used web-based email service across Europe, but Gmail, Yahoo and Mail.ru are catching fast, according to new research. The study, from comScore, looked at internet usage in Europe during June 2012, showing that 397.2 million Europeans went online Full story...

22/08/2012

Intel soundtracks your life with ‘Me The Musical’

Intel has launched a new campaign that creates a personalised movie for Facebook users, drawing upon their social media data to create ‘Me The Musical’. The campaign, which launched in Japan to promote its new Ultrabook, takes Facebook users on an entertaining Full story...

22/08/2012

Early Facebook investor sells shares for $396m

Peter Thiel, one of Facebook's earliest investors has sold most of his stake in the social network, making a substantial profit. Thiel, a venture capitalist and Paypal co-founder, cashed in 20.1 million shares, raising $395.8m (£251m) last week, official filings state. Last Full story...

22/08/2012

Amazon offers ‘1 cent’ cloud storage with Glacier

Amazon Web Services has announced Glacier, a low-cost storage service designed for data archiving and backup. Rather than storing day to day files, vidoes and photos, the service is targeted at businesses and individuals that need to store long term data. Full story...

22/08/2012

YouTube runs skippable ads on mobiles

YouTube has introduced skippable ads on its mobile site, letting viewers choose whether or not to watch a video ad, and only charges advertisers if the ad is watched. This type of ad, which YouTube calls TrueView, has been available on computers Full story...

23/08/2012

8 rising social networks around the world: Niche sites on the up

While Facebook, Twitter and LinkedIn dominate the global scene, niche social networks have massively increased their market share of visits to social sites with Instagram and Pinterest emerging as the global winners, according to a new study. The study, from Experian, highlights Full story...

23/08/2012

Starbucks Vs Costa: Who is winning the London check-in wars? (infographic)

Despite Starbucks having eight times the number of central London outlets, the chain secures less Facebook check-ins on average than rival coffee group Costa, according to new research. Socialbakers has released Facebook data which compares the social campaigns Starbucks and Costa have Full story...

23/08/2012

Top Chinese browser Qihoo ditches Google for own brand search engine

China's most popular Web browser Qihoo has replaced Google with its own newly launched search engine as default choice. The firm said the move was prompted by a decline in Google's customer service declined since its exit from China in 2010. The Full story...

23/08/2012

Giving consumers access to their personal data: UK government outlines ‘midata’ scheme

The UK Government has issued proposals for its midata programme, which aims to give consumers access to their data. Full story...

23/08/2012

Online music trends- Teens pick YouTube a main music source

Radio is still the dominant way people in the US to discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) -- followed by radio Full story...

23/08/2012

Music app SongPop gets 4 million players per day

SongPop, a ‘name that tune’ game for smartphones and tablets, has taken the market by storm, attracting 25 million unique players since its launch only four months ago. The game lets users show off their musical-recognition talent through challenges with friends and Full story...

24/08/2012

Facebook- Instagram deal approved… for £150m less than original price?

Facebook has finally been given the go ahead to buy Instagram, but the deal is now three quarters of its original value to the mobile photo application firm. The Federal Trade Commission confirmed this week that it had closed its competition investigation Full story...

24/08/2012

Microsoft debuts multi-channel ad units

Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft's Web, mobile, Xbox and Skype platforms. The units include interactive video ads, units with responsive design features, and ads that swell or reveal Full story...

24/08/2012

Google and Oracle forced to publish list of paid bloggers

Google and Oracle have been ordered to reveal the names of those it pays for writing articles and blogs, following a dispute between the two technology giants. The order was issued by Judge William Alsup, the judge who presided over Oracle's original Full story...

24/08/2012

Reckitt Benckiser picks Syncapse to manage social media for 20 brands

Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol. Under the deal, Syncapse will use its platform to create integrated social-marketing programs across Facebook, Twitter and Google+. Full story...

24/08/2012

Baidu targets travel sector with international deals

Chinese search engine Baidu has inked a deal with Edinburgh-based flight search company Skyscanner, posing a challenge to Google's advantage in the lucrative online travel sector. The move will give Baidu users flight information presented with results from Skyscanner’s database. The move Full story...

24/08/2012

Sony cuts 1,000 jobs in mobile division

Sony Corporation is cutting 1,000 jobs from its mobile phone division, as the Japanese electronics giant struggles to compete with Apple and Samsung in the smartphone market. Full story...

24/08/2012

In India 1 in 4 online minutes spent on social media

Google Sites, Facebook and Yahoo! Sites lead as top sestinations in India, while social media is booming, according to new research. The study, from comScore, looked at the top online sites and activities in India from its comScore MMX service. The report Full story...

24/08/2012

Apple seeks US ban on 8 Samsung phones after patent victory

Apple is seeking a ban on eight Samsung phones in the US, after winning a landmark $1bn copyright lawsuit. The move could have an impact on owners of Samsung phones, as the company could be forced to make major software and hardware Full story...

28/08/2012

5 characteristics of winning TV ads

With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. Full story...

28/08/2012

Facebook speeds up iPhone app after complaints

Facebook has revamped its iPhone and iPad app from scratch to address complaints that it was slow to use. The program had previously been created in the HTML5 language. A team of engineers has now rewritten it in Objective-C and says it Full story...

28/08/2012

Apple and Samsung banned in South Korea after patent dispute finds both guilty

Apple and Samsung have both infringed each other's patents on mobile devices, a South Korean court ruled last week, resulting in a ‘limited ban’ limited ban on national sales of products by both companies. Judges in Seoul said Apple had infringed two Full story...

28/08/2012

Google reacts to Apple’s patent victory over Samsung

Google has responded very cautiously to the ruling in Apple’s patent victory over Samsung in the US, a ruling that could affect its Android operating system. Google released a statement on Sunday, in the wake of a ruling by a jury that Full story...

29/08/2012

IAC buys About.com for $300m

Media giant InterActiveCorp (IAC) is to buy online publisher About.com for $300m from the New York Times. Formed in 1997, About.com provided online guides written by freelancers, covering a wide range of topics. The About Group includes About.com, CalorieCount.com and ConsumerSearch.com, properties Full story...

29/08/2012

Top 10 countries for video use: Asia Pacific

Vietnam has the highest proportion of online video viewers across the Asia Pacific region, but China dominates the market in terms of sheer numbers of viewers, according to new research. The study, from comScore, coincides with the introduction of its Video Matrix Full story...

29/08/2012

Facebook buys social media measurement firm Threadsy

Facebook has bought Threadsy, the start-up company behind the Swaylo social influence measurement service. Swaylo analyses the social graph of social network users to figure out how much and what kind of attention users are getting for the things they post, share Full story...

29/08/2012

Case study: Nokia Finger Battle app

At the height of football fever this summer, Nokia launched a smartphone game to coincide with the Euro 2012 championships. This case study shows how the ‘Finger Battle app’ became one of the most popular application so the tournament. For the 2012 Full story...

29/08/2012

Indian online retailer Flipkart gets $150m funding boost

South African media giant Naspers is said to be investing $150 million (Rs 834 crores) in online retailer Flipkart, a deal which would secure the company’s finances for the next three years. Nasper and Iconiq Capital are the new investors in Flipkart, Full story...

29/08/2012

Secret Apple handbook leaked- Banned words include ‘crash’, ‘bug’ and ‘freeze’

Apple’s customer service secrets have been leaked via a Genius handbook that bans employees from saying words that will alarm customers, according to a news report. The handbook, leaked by technology blog Gizmodo, instructs Apple employees on how to act and speak Full story...

30/08/2012

Mastercard inks mobile wallet deal with Everything Everywhere

Everything Everywhere, which operates the T-Mobile and Orange brands in the UK, has signed an five-year partnership deal with MasterCard to develop and provide mobile payments services. The deal will see a co-branded service that lets users top up their account, then Full story...

30/08/2012

Video viral of the week: Old Spice lets users flex their ‘Muscle Music’

Old Spice has returned with another interactive viral video, letting viewers make music with their keyboards (via a muscle-bound American football star, naturally). See why its our video viral of the week below… Old Spice Muscle Music from Terry Crews on Vimeo. Full story...

30/08/2012

New boss at AOL UK

The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director. Filler will be responsible for running the UK’s branded video content distribution business goviral and ad network Advertising.com. Full story...

30/08/2012

Pens envy? Bic 'For Her' range prompts wave of sarcastic Amazon reviews

Bic’s ‘For Her’ range of pens have become the latest target of mockery from Amazon reviewers. The pens feature pink and purple colours, small diamond etchings and "a thin barrel designed to fit a women's hand," according to the description on Amazon.com. Full story...

30/08/2012

Rising prices ‘greatest factor in grocery purchase decisions’

Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research. The Nielsen global online survey found that 85% of respondents attributed Full story...

30/08/2012

Subscriptions ‘to drive 15% global growth in digital music’

The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum. Revenue is being boosted by subscription services, predicted to show a strong compound annual growth rate (CAGR) Full story...

30/08/2012

Digital Intelligence August 2012

What's a 'like' really worth? About 24% more than non-fans, according to Play.com. With Facebook under pressure to turn clicks into cash, Play's data certainly help Zuckerberg make his case that 'likes' equal high-value customers. It's been another tough month for Full story...

30/08/2012

Facebook offers email and phone number ad targeting

Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers' user IDs to larger advertisers. The advertisers will work directly with a Facebook sales representative, and in order for a company to track Full story...

31/08/2012

Twitter offers ad targeting based on user interests

Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends. Promoted Tweets and Accounts already target “users who share interests with your current followers.” The new Full story...

31/08/2012

Facebook and fitness apps- a social success story?

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions. The site’s developers blog Wednesday highlighted four applications that have taken advantage of Facebook’s Open Graph Full story...

31/08/2012

Obama crashes Reddit after hosting Q&A

US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.Within 15 minutes Full story...

31/08/2012

Google+ woos businesses with private posts and video conferencing

Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools. The new Google+ features are tailored specifically for workplace use, aimed at Google Apps, the cloud email and collaboration suite for Full story...

31/08/2012

Email marketing tips: Getting to the top of the inbox (video)

How can you ensure your marketing emails reach to top of your customers’ inbox, rather than the spam folder? This video from Hitwise offers top tips on getting the most from your mails… Full story...

31/08/2012

Case study: ‘The man who gave everything away’- social media stunt gets retailer 54% sales increase

South American retail chain Homecentre Sodimac used an unconventional marketing method to increase sales by 54% during the ‘Homecentre House Season’ with the campaign ‘The man who gave everything away’. This case study shows how with the campaign Homecentre created a Full story...

01/07/2012

Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales

Copa Airlines with a social marketing campaign 'Passport America' to grows its' Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of 279,000 Full story...

01/07/2012

Facebook case study: Patio Batel donates books for ‘likes’ to create awareness and engage

Ahead of the frantic Christmas shopping season, Patio Batel the newest and most glamorous shopping centre in Curitiba, Brazil used a Facebook campaign to generate buzz around its grand opening. Patio Batel used Facebook to generate donations of books, with one Full story...

01/07/2012

Digital case study: Ace uses soap-opera style mystery to create awareness and triple sales

The Brazilian campaign saw detergent brand Ace use consumer insight and an integrated use of media to reach 8.7 million people in less than three months. Ace created a campaign in soap opera style, an episode with 5 different endings, presenting Full story...

01/07/2012

Gamification case study: Allianz uses popular game to create awareness about insurance

Worldwide insurance company Allianz transformed the popular game Frogger into a live interactive experience on Facebook. By creating a virtual game, Allianz advice the consumers in an entertaining way that everyone can easily prevent real-life dangers. Allianz integrated the realtime heavy Full story...

01/07/2012

Digital marketing in Latin America- a snapshot of the world's most 'social' region

Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content. The region is home to five of the most engaged social networking markets worldwide, with an online audience Full story...

02/07/2012

Facebook tests 'Want' buttons- boost for social shopping?

Facebook is testing a new “Want” button in a move that could make the social network much more attractive to ecommerce sites, according to a new report. Inside Facebook reports that the plugin would function in a similar way to Facebook's iconic Full story...

02/07/2012

Google Chrome browser and Drive come to Apple devices

Google has launched an iOS compatible version of Chrome, making its increasingly popular browser available to iPad and iPhone users for the first time. At its I/O conference for developers, Google announced that its Chrome browser will be available in iTunes App Full story...

02/07/2012

eBay Motors launches iPhone app

eBay has launched a dedicated eBay Motors iPhone app, letting users buying cars, parts and accessories via the online marketplace on the move. The app features a Vehicle Finder tool that lets car buyers take a photo of a car, and then Full story...

02/07/2012

Zynga debuts social network for gamers

Zynga has launched a social network aimed at gamers, dubbed Zynga With Friends, as the firm looks to branch out from its relationship with Facebook. The new site will pair gamers with opponents and make features like player profiles, activity streams and Full story...

02/07/2012

BBC brings Summer of Sport to Facebook with ‘social viewing’ app

BBC Sport has launched a Facebook application offering audiences live streams of major sports events, including Wimbledon and up to 24 streams of Olympics coverage. The move marks the first time the BBC has live streamed events on Facebook. Viewers can watch Full story...

02/07/2012

Website design in Latin America? Tips from our digital strategists

If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and Full story...

02/07/2012

Social marketing in Latin America? Tips from our digital strategists

As more and more people connect to the Internet in Latin America, time spent social networking is exploding (on sites like Facebook and Vostu). It's one of the primary motivations for going online. As they do, marketers have the opportunity to reach Full story...

02/07/2012

Mobile marketing in Latin America? Tips from our digital strategists

While ownership of Internet-connected PCs might still be relatively low across the region - and reserved mainly for the more affluent city-dweller - mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for marketers Full story...

02/07/2012

Internet users and local penetration: South America

This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest number of online citizens. Full story...

02/07/2012

Colombia online ad spend up 50%

Online ad spend in Colombia grew 49.52% during the fourth quarter of 2011 with a figure of 38.122 million pesos ($21m), according to new data. According to IAB Colombia, the growth compares to an adspend of 25.496 million pesos in 2010 during Full story...

02/07/2012

Adspend growth in emerging markets: Global

This chart depicts the projected growth of global adspend between 2011-2014. It is predicted that 60% of the world's adspend growth over this 3-year period will come from developing markets. Projections show that by 2014, Brazil will be the fifth largest contributor Full story...

02/07/2012

Facebook engagement by age: Brazil

The 15-24 group lead the way in terms of volume of hours spent on Facebook. However, users in the 15+ age range account for the second highest level of engagement with 4.5 hours spent on the site per month, demonstrating the high Full story...

02/07/2012

Growth in social network users, 2010-2011: Brazil

Between December 2010 and December 2011, Brazil was a high growth area for Facebook, increasing the number of its unique users by 192%. Latin America specific social network Vostu, which specialises in online gaming platforms, made significant headway in 2010-2011, by growing Full story...

02/07/2012

Top search engine destination sites: Latin America

Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share. Full story...

02/07/2012

Growth in search query volume, 2010- 2011: Latin America

Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively. Full story...

02/07/2012

Social networking via smartphone: EU5

Over 45% of European smartphone owners access a social network or blog via their device. The highest penetration of users occur min the UK with 61%. Full story...

03/07/2012

LinkedIn and Twitter end 3-year partnership

LinkedIn will no longer display tweets after Twitter ended a three year partnership with the business social networking service. Full story...

03/07/2012

YouTube clamps down on comment trolls

Google is revamping the comment system on YouTube is a bid to clamp down on abusive and offensive remarks. At a breakout session at this week's Google I/O conference, YouTube exec Dror Shimshowitz said the company is "working on some improvements to Full story...

03/07/2012

Microsoft takes $6.2bn hit for online ad flop

Microsoft has warned that it will post a huge $6.2bn write-down in its fourth quarter, mostly related to the disappointing performance of online advertising business aQuantive it bought five years ago. The writedown signals that its online division will perform worse than Full story...

03/07/2012

Viral of the week: Uniqlo hijacks Pinterest channels with 'animated' images

Japanese clothing brand Uniqlo has run a Pinterest campaign aimed at catching user’s interest on popular channels of the social media pinboard. The "Uniqlo Dry Mesh Project," was a simultaneous pinning event that created the effect of animated images on Pinterest as Full story...

03/07/2012

Apple finally settles China iPad trademark dispute ‘for $60m’

Apple has agreed to pay $60m (£38m) to Chinese firm Proview to settle a dispute involving rights to the "iPad" name, a court in China has said. Proview had claimed that it owned the rights to the iPad name in the Chinese Full story...

03/07/2012

Top mobile phone manufacturers: US

This chart represents the popularity of phone manufacturers among 234 million US mobile phone subscribers. Samsung was the most popular manufacturer at the end of May 2012 with a 25.7% market share. Apple increased its market share between February and May 2012 Full story...

04/07/2012

Top smartphone platforms: US

Nearly 110 million people owned a smartphone in the US at the end of May 2012. Google Android is the most popular platform for smartphone owners with 50.(% share of users. 5 years after the first iPhone release, Apple now holds a Full story...

04/07/2012

Top 5 smartphone and OS systems in the US

Samsung still leads the way in the US smartphone market, but Apple is the fastest grower, accounting for nearly 1 in every 3 devices, according to new research. comScore has released data from the comScore MobiLens service, reporting key trends in the Full story...

04/07/2012

Most active social media users- Mothers lead the way in US (Infographic)

Mothers are the most active social media users in the US, with nearly three in five web-connected mums (58.6%) visiting social media properties at least a few times per day, according to new research. By contrast, 42.7% of online women who are Full story...

04/07/2012

Adobe drops Flash support for Android

Adobe will discontinue development of Flash for Android 4.1 this summer, starting August 15th, as the firm looks to focus on the new HTML5 technology for video, app and rich media displays in the future. Adobe confirmed in a Friday blog post Full story...

04/07/2012

iPhone and iPad users ‘worth $1,000’ to Apple

Apple customers are highly loyal, with just one in 5 (21%) of iOS device owners saying they wouldn’t switch platforms, even if offered huge discounts, according to a new study. The study, from Goldman Sachs, highlights the loyalty of iPad and iPhone Full story...

04/07/2012

Mobile case study- Coca-Cola engages teens with branded mobile game

Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, to build long-term engagement with consumers by letting players unlock levels Full story...

04/07/2012

Top 5 sources where QR Codes are scanned: EU5

More than half of the smartphone audience who scanned a QR code did so from printed magazines and newspapers (50.9%). The second most popular source for QR codes was product packaging (38%). Full story...

05/07/2012

YouView goes on sale this month- Will it be the next ‘Freeview’?

YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform. The service was unvieled by Lord Sugar, who announced that YouView Full story...

05/07/2012

Google axes 5 more products: Video and iGoogle disappear in ‘summer clean’

Google has shut down 5 more products and the internet giant continues to streamline its operations to focus on its core products. The services on the way out include Google Mini, Talk Chatback, Google Video, iGoogle and the Symbian Search App. Since Full story...

05/07/2012

Samba offers Brits free broadband in exchange for ads

Ad-funded broadband service Samba has launched in the UK this week, offering Brits free broadband in exchange for ads, provided they sign up for a £5 sim or £25 dongle. Based on a value exchange model, users are required watch a few Full story...

05/07/2012

Bacardi uses QR Codes for mobile ‘2 for 1’ in-bar promotion

Bacardi and Novus Leisure, the owners of the Tiger Tiger nightclub chain, have partnered with mobile marketing agency Sponge to run an in-bar mobile QR code promotion offering 2 for 1 Bacardi Mojitos. The mobile promotion, a first for both brands, is Full story...

05/07/2012

Unemployed men 'retreat to the web'

Recently unemployed men in the UK are spending up to 15 hours-a-day accessing the Internet to help cope with losing face-to-face contact with friends and work colleagues, according to new research. 'The Economy and Techno Addiction' study charts the increasing use of Full story...

05/07/2012

Mobile content usage: US

This chart shows the average usage of mobile phone features by American smartphone and non-smartphone owners over a three month period. 74.8% sent a text message during this period, while only 27% used their mobile for listening to music. Full story...

06/07/2012

General Motors to return to Facebook paid marketing?

General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network's ad schemes two months ago, according to a news report. The move comes after the car maker’s high-profile abandonment of the social Full story...

06/07/2012

HTML5- What marketers need to know (Infographic)

HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and Full story...

06/07/2012

Google’s £169 tablet to launch in UK without music, film or magazines

Google's Nexus 7 tablet is due for launch in a couple of weeks, but the internet giant has admitted the iPad rival will go on sale in Europe without access to the Play Store’s music, magazines or TV shows after it failed Full story...

06/07/2012

Publicis buys ‘Axe effect’ ad agency BBH

Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as "Vorsprung durch Technik" for Audi and "The Axe Effect" for Lynx/ Axe. Publicis will aquire the 51% stake in BBH that it does not already own, Full story...

06/07/2012

Free keyword tool helps brands boost paid search

Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns. Called ‘The Ultimate Keyword Tool’ Found is hoping to woo advertisers who frequently work with Google Adwords or other bid management Full story...

06/07/2012

Twitter boosts search with auto-correct tool

Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools. The micro-blogging platform has introduced search auto–complete and “people you follow” features and results for people’s real names as well as their user names. Full story...

08/07/2012

Top Euro 2012 brands for social media buzz- Adidas takes the prize

Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations. The study, from Full story...

08/07/2012

How to measure Facebook and Twitter ROI (Infographic)

As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media Full story...

08/07/2012

Nielsen buys online ad measurement firm

Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings. The provider of information and insights into what consumers watch and buy will integrate Vizu's industry-leading solutions Full story...

08/07/2012

Digital marketing ROI- Cross-channel integration ‘boosts sales’

Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study. Full story...

08/07/2012

Advertisers ‘shifting spend from Facebook to rest of web’

More agencies and brands are shifting their attention from Facebook towards "the rest of the Web", with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey. Full story...

09/07/2012

Facebook planning new mobile ad technology?

Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report. The Wall Street Journal reports that the new system, Full story...

09/07/2012

‘Cheap holidays’ most searched travel term online

'Cheap holidays" is the most common key phrase used by travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, according to new research. The study, from digital agency Greenlight, indicates that during May, 2.7 million searches Full story...

09/07/2012

Case study: 4Music mixes video, search and social media to boost reach

Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate Full story...

09/07/2012

Facebook closes down Face.com… less than a month after buying it

Facebook has closed down Face.com, the facial recognition app it bought last month for $60m, removing it from the iPhone app store in the process. The move continues Facebook’s trend of closing down companies that it acquires, having shut down location based Full story...

09/07/2012

Global ad spend 2012- Internet outpaces other media with 12% growth

Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research. The findings, from Nielsen’s quarterly Global AdView Pulse report, indicate that TV continues to attract Full story...

11/07/2012

Facebook rolls out App Centre to 8 countries

Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business. The social network has rolled out the service in United States, Australia, Canada, India, Ireland, New Zealand, South Africa and the Full story...

11/07/2012

Amazon ‘working on own smartphone’

Amazon is reportedly developing its own smartphone in conjunction with manufacturing partner Foxcon. The Wall Street Journal reports that Amazon is working with component suppliers in Asia to test a smartphone, citing ‘people familiar with the situation’. Officials at some of Amazon's Full story...

11/07/2012

Google debuts bicycling route-finder in UK

Google Maps has launched a cycle-specific routing on its Maps feature in theUK, including National Cycle Network routes. A “bicycling” option will appear in the “bird’s eye view” menu (alongside traffic, photos, weather, terrain), allowing users to see cycle routes in their Full story...

11/07/2012

Wikipedia shuts Russian site in government protest

Wikipedia has shut down its Russian-language site for 24 hours to protest against a Bill that would give the Russian government sweeping powers to blacklist certain sites. Wikipedia's Russian-language site encouraged users to spread the word about the law and contact their Full story...

11/07/2012

Facebook ‘to launch job board’- a threat to LinkedIn?

Facebook is preparing to launch its own job board this summer, in a move that could pose a threat to LinkedIn, according to a new report. The Wall Street Journal cites ‘people familiar with the matter’ that the job board could launch Full story...

12/07/2012

Video viral of the week: Coca-Cola ‘security camera’ ad gets 5m YouTube views in one month

This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. See why it’s our video viral of the week below… Full story...

12/07/2012

Dropbox doubles paid storage capacity to compete with rivals

Dropbox is doubling the capacity of its paid plans but keeping its prices the same, as the online storage market leader looks to keep ahead of rivals such as Apple’s iCloud, Google Drive and Amazon’s Cloud Drive. Dropbox's service plans begin with Full story...

12/07/2012

AOL vetern Dirk Freytag joins Rubicon Project

Ad technology firm Rubicon Project has appointed Dirk Freytag to lead its activity in Germany. The former CEO of ADTECH and SVP at AOL Inc. will drive adoption of REVV, Rubicon Project’s real-time trading platform, amongst premium online publishers in the DACH Full story...

12/07/2012

Microsoft ‘blacklists’ Kogan from Bing after IE tax stunt

Microsoft has hit back at Kogan over its ‘Internet Explorer 7 tax’ stunt of last month, according to the outspoken boss of the online retailer, removing it from Bing’s search results. The Australia-based online electronics retailer punished users of IE7, imposing a Full story...

12/07/2012

Amazon plans same day delivery- a threat to the high street?

Amazon is planning on offering a premium ‘same day delivery’ option for its US customers, in a move that could put further pressures on ecommerce firms and high street retailers alike. The online retail giant is looking to expand its network of Full story...

13/07/2012

Yahoo Voice hit by hackers: 400,000 passwords online

Yahoo is investigating a breach of its system which may have exposed 400,000 user IDs. US security firm Trustedsec said the attack appeared to have originated from servers connected to Yahoo Voices, a user-generated section of the site. Full story...

13/07/2012

Cadbury Wispa rewards social media fans for ‘goofing off’

Cadbury has launched a new social media campaign for Wispa, celebrating ‘Time Well Mis-spent’ with a new competition. The premise of the Facebook app is that ‘it’s good to goof off’, and asks users to enter ideas on the best ways to Full story...

13/07/2012

‘My Iceland’ campaign focuses on social feedback

Frozen food retailer Iceland has embraced social media as part of its new ‘My Iceland’ marketing campaign to generate customer feedback about their in-store experiences. In a bid to improve the customer experience, Iceland is encouraging shoppers, via till receipts and in-store Full story...

13/07/2012

Mobile trends in Argentina- Smartphones and tablets taking bigger share of web use

Mobile use in Argentina is on the rise, with Android accounting for the largest share of mobile webpage views, while iPads lead the tablet market, according to new research. The study, from comScore, looked at connected device usage in Argentina from its Full story...

13/07/2012

Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of Full story...

14/07/2012

Tohato uses mobile social gaming to create brand engagement

Savoury snack maker Tohato used mobile internet and QR codes on packaging to launch two new flavours and create a buzz in Japan. A mobile phone game called "World's Worst War" was designed pitting Tyrant Habanero's Imperial Army against Satan Jolokia's Full story...

14/07/2012

Cadbury Joyville train stunt creates online buzz in Australia

This marketing stunt from Cadbury involved a giant purple ‘Joyville’ branded train pulling into select stations across Australia, rewarding surprised commuters with an array of chocolate treats. The campaign was amplified through a deeply integrated social media campaign with a Facebook Full story...

14/07/2012

How Kraft’s ‘Dinner, Not Art App’ boosted brand positioning and engagement

Kraft’s ‘Dinner, Not Art App’ harks back to school days and macaroni art, making creative use of the way its Mac and Cheese brand is perceived in a positive and nostalgic light. The "Dinner, Not Art" campaign from Crispin Porter + Full story...

14/07/2012

Social media marketing- Unilever uses Facebook vouchers for Marmite cereal bar giveaway

In early 2010, Unilever launched a campaign on Facebook to distribute samples of its new Marmite Cereal Bar and to drive awareness of the new product. This case study shows how the brand used the Facebook Ad Units format to create Full story...

14/07/2012

How PepsiCo India uses Facebook Reach Block to get 19 million video ad views

Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement Full story...

14/07/2012

Cadbury Joyville train stunt creates online buzz in Australia

This marketing stunt from Cadbury involved a giant purple ‘Joyville’ branded train pulling into select stations across Australia, rewarding surprised commuters with an array of chocolate treats. The campaign was amplified through a deeply integrated social media campaign with a Facebook Full story...

14/07/2012

Facebook case study: Cadbury video viral gives ‘thumbs up’ to 1 million social media fans

The Cadbury Dairy Milk UK Facebook Page reached a social media milestone when it welcomed its one millionth fan on Saturday, January 7, 2012. To say thank you, the brand constructed a giant chocolate Facebook ‘thumbs up’, piece by piece, from Full story...

14/07/2012

Mobile case study- Coca-Cola branded iPhone game drives teen engagement

Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, to build long-term engagement with consumers by letting players unlock Full story...

14/07/2012

Best Facebook fan pages – case studies

These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged Full story...

14/07/2012

The secret is out there: How Coca Cola used a multi-channel advertising campaign to engage the teen market

Many companies worry about how their brand is being talked about online as it is seems unpredictable and uncontrollable. This case study shows how Coca Cola encouraged conversations to happen about their brand with a multi-channeled digitally focused ad campaign full Full story...

14/07/2012

Case Study: How Coke Zone’s customer loyalty scheme became the top grocery brand site in the UK

Back in 2008, Coca-Cola was faced with a declining market share in the UK teen market. This case study reveals how the drinks giant linked on-pack point codes to an engaging Coke Zone rewards website, boosting customer loyalty and becoming the Full story...

14/07/2012

Barista Facebook campaign creates brand awareness and engagement

Coffee house chain Barista used Facebook to create awareness of its seasonal 'Hawaiian Summers' menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest. More on this Case study Full story...

14/07/2012

How Costa used customer insight to achieve brand loyalty

This case study shows how Costa used Customer insights to transform the business via product development, loyalty schemes and marketing campaigns. Based on research findings that 10% of overall coffee customers made up for 50% of Costa visits, Costa introduced the Full story...

14/07/2012

Lacta Facebook app lets users compare friends to chocolate bars

Lacta Chocolate’s Facebook App made smart use of social media, boosting brand engagement and tripling their fanbase in the process. The app let users customise the Lacta chocolate wrapper with their loved ones names and compare them to the particular flavour Full story...

14/07/2012

How Reckitt Benckiser used mini game apps to recruit talent

Reckitt Benckiser used a suite of eight online and mobile mini-games to raise brand awareness among students and graduates early in their career, as part of a recruitment drive. The games are available online and via iPhone and Android Apps. The Full story...

14/07/2012

Case Study: Heinz Facebook App uses personalised soup cans to boost brand engagement

Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the Full story...

14/07/2012

Case Study: McDonald's online activity impacts offline sales

Groundbreaking econometric modelling from Brand Science has established online advertising’s impact on McDonald’s offline sales and helped to boost Return on Investment (ROI) by optimising media choices. Following hugely successful campaigns in Denmark and Sweden, McDonald’s extended the strategy to Finland – Full story...

14/07/2012

Are Facebook ‘likes’ being faked? BBC spoof bagel firm gets 3000 fans

Fake profiles could be responsible for a significant proportion of Facebook 'likes', causing inflated figures that lead brands and advertisers to waste time and money on social media campaigns, according to a new report. A BBC investigation set up a site for Full story...

16/07/2012

Best times to post on Facebook and Twitter (Infographic)

When is the best time to make that important social media announcement to your fans? This infographic from agency Raka Creative offers a guide to getting your timings right. The graphic uses data from URL shortener bitly, and highlights the best times Full story...

16/07/2012

Video viral of the week: Kraft saves food with macaroni art app

This iPad app and video campaign from Kraft harks back to school days and macaroni art. See why it’s our video viral of the week below… Full story...

16/07/2012

Top 10 tablet searches in UK: Google Nexus 7 shakes up market

Following the announcement of Google’s Nexus 7 tablet Experian Hitwise looks at how the news had changed the way that UK consumers are searching online for tablets. The newly released Google Nexus 7 entered the rankings as the second most popular tablet Full story...

16/07/2012

Yahoo hires Google exec Marissa Mayer as new CEO

Yahoo has appointed Google executive Marissa Mayer as its chief executive, becoming the firm’s third boss in a year. Mayer, 37, was Google's 20th employee and first female engineer, has led a number of its businesses, and was credited for envisioning the Full story...

17/07/2012

Sky debuts pay-as-you-go online movie service

Sky has launched Now TV, its pay -as-you-go online TV service Now TV, offering movies from 99p or £15 for a month’s subscription. The service will initially be available for PC, Mac, and selected Android devices, with iOS devices due to get Full story...

17/07/2012

LinkedIn adds owns ‘like’, ‘comment’ and ‘share’ buttons

LinkedIn has added "social gestures" such as "like," "comment" and "share" as the business-based social network looks tp compete with Facebook and Google+. The new home page, which will be rolled out to all members over the next few weeks, places the Full story...

17/07/2012

Amazon enters virtual goods market with ‘Game Connect’

Amazon has launched GameConnect, a new service targeting gamers, letting developers deliver virtual goods direct to people’s Amazon game accounts. In a bid to get massively multiplayer online (MMO) gamers using the service, Amazon is offering them “exclusive in-game content”. Full story...

17/07/2012

Online video ad trends- 8% of European online display ad revenue came from video

Online video ads made up 8% of online display ad revenue in Europe during 2011 according to new research. The research - a collaboration between sell side video ad management platform, Videoplaza and analyst house IHS Screen Digest - found that TV Full story...

17/07/2012

Facebook buys social bookmarking firm Spool

Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure. In a blog post, the Spool team said its technology makes it easier to consume content on a mobile device. "We firmly Full story...

17/07/2012

Driving audiences to Websites- Tips from our digital strategists

Packaging is one of the most powerful advertising platforms you have - the core of your free 'owned' media. Find the highest volume SKUs and look for ways to incorporate the web address into those. You don't need to be on every Full story...

18/07/2012

Driving audiences to Facebook- Tips from our digital strategists

Use your packaging. In the FMCG industry it's one of the most powerful advertising platforms there is. But go further than just including the URL - give consumers a reason tp 'like' your brand. Show the value of the content updates you're Full story...

18/07/2012

Average Facebook engagement rate by industry: Global

This chart depicts each industry's average content engagement rate compared with their average number of Facebook fans. Engagement goes beyond simple 'likes' and looks at fans commenting and interacting with branded content. FMCGs attract most fans to their pages (2.3 million) but Full story...

18/07/2012

Top 20 food & beverage brands on Facebook: Global

This chart depicts the top 20 brands in terms of Facebook fans in the food and beverage sector. Coca Cola is at number one with over 45 million fans, surpassing its nearest rival starbucks by nearly 15 million fans. Full story...

18/07/2012

Measuring social media buzz: Most user chatter about companies ‘happens on Twitter’

Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period, with the majority of these mentions appearing on Twitter, according to a new report. The Burson-Marsteller Global Social Media Check-up 2012 examined the Fortune Full story...

18/07/2012

Digital Intelligence special report: Latin America digital marketing

Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix. This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape, Full story...

18/07/2012

Google £159 iPad rival Nexus 7 goes on sale

Google Nexus 7 goes on sale across a number of territories today including the UK, as the firm looks to rival Apple's iPad in the growing tablet market. Google Nexus 7 is Google's first branded tablet, priced from £127 for the standard Full story...

18/07/2012

TiVo buys ad analytics firm TRA to boost TV targetting

TiVo has bought ad analytics company TRA for $20m, as the TV-on-demand service looks to boost its targeting abilities. TRA's Web-based platform analyses real time tuning data combined with household purchase behaviour. Full story...

18/07/2012

Autodesk buys smartphone video app Socialcam for $60m

Software maker Autodesk has bought social-video service Socialcam for about $60 million to expand in consumer markets. Socialcam offers a smartphone application and Web-based service that lets users capture, edit and share videos. The application, available at Apple’s App Store and Google’s Full story...

18/07/2012

McVities Facebook campaign gets fans sharing cake coupons

United Biscuit’s cake and biscuit brand McVities has launched a ‘Bring Out The Cake’ campaign, designed to get Facebook fans sharing coupons to promote the brand’s cake range. The firm is working with Coupons.com to manage the digital coupon element of its Full story...

18/07/2012

Mobile gets ‘50% higher CTR than desktop search’

UK advertisers are reacting to consumers’ increasing mobile usage, by shifting search advertising budget towards tablet devices, according to new data. The report, Marin Software’s Online Advertising – Q2 2012 Report, shows advertisers were rewarded for embracing the shift with mobile devices Full story...

18/07/2012

Mobile ad revenue: Facebook 'more effective than Twitter'

Facebook's mobile "Sponsored Stories" ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media. TBG studied 24 million Twitter impressions across multiple clients and sectors Full story...

19/07/2012

The psychology of SMS- Why do we still love to text?

Most smartphone users (92%) still text despite access to IM and social networking messaging services, according to new research looking into the psycology of SMS. The study, from Acision, examines the behaviours behind text message usage. The study, which was evaluated by Full story...

19/07/2012

Brits ‘spend 16.8 hours online per week’

81% of UK adults are now online compared to a European average of 65% according to IAB Europe's Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours says flagship media Full story...

19/07/2012

Tips for foods marketers using brand websites: Save formatted ingredients lists

When a consumer spots a recipe they like online, make it as easy as possible for them to send the list of ingredients to themselves as an email or save them to a mobile platform like Evernote. Consumers see many recipes within Full story...

19/07/2012

Tips for food marketers using brand website: Low cost video

Think about how you can use low cost videos to illustrate key steps within a recipe or professional techniques for common jobs such as slicing onions or peeling vegetables. To make these cost effectively use simple “soft studios” such as kitchens you Full story...

19/07/2012

YouTube Playbook for marketing– creating and optimizing online video content

Are you creating online video content? Are you optimizing online video effectively? Are you wanting to build strong always-on online content? If so, then the latest tips come in the form of this YouTube Playbook for marketing managers. The YouTube Playbook Full story...

19/07/2012

Tips for foods marketers using brand websites: Weekly cycles of content

For many foods brands the web presence is already all about the recipe, but they miss a trick by not going further and rotating recipes throughout the week. Consumers are looking for inspiration, so why not structure your home page with a Full story...

19/07/2012

Tips for foods marketers using brand websites: Photos

Lead with photos of the recipes rather than the brands. When people visit your home page you have a few moments to engage them. Sites should be consumer centric, and no matter how much we love our brands, the consumer benefit is Full story...

19/07/2012

Twitter tips for brands- Engagement higher on weekends?

How can you get the most out of Twitter? Social media tool Buddy Media has issued a new report on how businesses can use Twitter to heighten engagement and produce favourable results. The report states that to more effectively leverage Twitter as Full story...

20/07/2012

Half of all Brits ‘make less than 1 phone call a day’

Fewer than half of all mobile phone users in the UK (47%) - make at least one voice call per day, compared to 58 per cent who send at least one SMS text message daily, according to the latest data from Ofcom. Full story...

20/07/2012

Microsoft suffers first ever loss after £6bn online ad flop

Microsoft has posted a loss of $492 million in the past quarter, the first ever for the software giant, as results were hit by a previously announced writeoff for its online ad business aQuantive. The software company, which was launched 26 years Full story...

20/07/2012

Mobile advertising formats – updated mobile ad units

The latest mobile advertising formats that are getting good response rates are also getting widespread use. Find out about the updated mobile ad unites the industry is moving to in America, and increasingly worldwide… Full story...

20/07/2012

Google ad revenue soars as profits hit $2.79bn

Google has reported a profit of $2.79 billion in the second quarter, up 11% over the same period of last year, as its search ad clicks increased by a massive 42%. The details were announced in the company's first financial statement since Full story...

20/07/2012

98% of Americans ‘distrust information on the Internet’

Nearly every American (98%) says there are things that cause them to distrust the information found on the Internet, and 93% say their satisfaction with online information could be improved, according to the results of a new poll. Business 'ask and answer' Full story...

20/07/2012

Nokia handset sales drop 19%; smartphone sales down 34%

Nokia has posted worse than expected Q2 results, including a drop in smartphone sales of 34% as the number of devices sold fell 39% year-on-year. The firm, which was until recently the world's biggest mobile phone maker, posted a net loss of Full story...

23/07/2012

Rupert Murdoch steps down as director of News International

Rupert Murdoch, the chief executive and chairman of News Corporation has resigned from his directorships at NI Group Ltd, NewsCorp Investments and Times Newspaper Holdings. Full story...

23/07/2012

Google tests social link sharing in search results

Google is testing a new feature that lets users share links in their search results on the social network, as the web giant looks to boost the reach and influence of its Google+ social network. Full story...

23/07/2012

Facebook tests sponsored search results to rival Google

Facebook is testing new "Sponsored Results" ads that will let advertisers promote their businesses in the social network's drop-down search results, according to a new report. TechCrunch reports that the service will let advertisers bid against specific pages, apps or places (rather Full story...

23/07/2012

China mobile internet use - Tipping point as internet use shifts to mobile

China has crossed a tipping point in technology as China's mobile internet use has overtaken traditional PC internet access. With over 530m people connected by mobile, this is a reminder that the mobile web experience will be the first internet experience for Full story...

23/07/2012

Top UK search terms - "50 Shades of Grey" and "Jimmy Carr" fastest risers

Jimmy Carr, Father’s Day and 50 Shades of Grey are among fastest moving search terms in the UK in June, according to new data. Full story...

24/07/2012

Gmail SMS launched in Africa

Google has launched Gmail SMS across Africa, a new tool that lets Gmail users who own a simple feature phone to send and receive emails using only text messages. Full story...

24/07/2012

Mail Online website became profitable in June 2012

Mail Online - the world's leading online English-language newspaper website - has turned its first ever profit as revenues rose 80% year-on-year, predominantly driven by online advertising sales. Revenues for the quarter were boosted in the UK by the Queen's Jubilee and Full story...

24/07/2012

Baidu Q2 profits grow 70% as search ad sales soar

Baidu the Chinese search giant has posted net profits of 2.77bn yuan ($436m) for Q2, up from 1.63bn yuan in the same period last year. Revenues were up 60% and reached 5.46bn yuan ($858.8m). Full story...

24/07/2012

YouTube adds "Face-Blur" tool to protect privacy

YouTube has launched a new tool letting users "blur" the faces of subjects before uploading them to the website. Full story...

24/07/2012

Xbox Live subscriptions up 15%

Subscriptions to Microsoft's Xbox Live online gaming service have risen 15% over the last year. The figure follows Microsoft's revelation in February that total membership numbers had reached over 40m members. Full story...

25/07/2012

Twitter to help users back up their tweet archive

Twitter's chief executive Dick Costolo has confirmed to the New York Times that the company is working on a tool that will allow users to export and download their entire archive of tweets. Full story...

25/07/2012

Mobile ad trends - iOS on top for ad monetisation

Apple’s operating system iOS is the most effective platform for driving mobile ad impressions, according to new data. The study forms part of Opera Software’s first State of Mobile Advertising report, highlighting key data and trends in mobile advertising worldwide. Full story...

25/07/2012

World’s third biggest spam botnet "taken down"

A botnet called "Grum", which was responsible for over 18% of all the world’s spam email, has officially been shut down, according to a new report. Online security firm FireEye worked with local internet service providers and spam-tracking service SpamHaus, they were Full story...

25/07/2012

Amazon to open creative centre in London

Amazon is set to open a new London-based site for some of its design and development teams. The centre, based near London's "Silicon Roundabout" will house hundreds of staff including software development engineers, graphic designers and teams from both Pushbutton and Lovefilm. Full story...

25/07/2012

Internet use in Chile: 90% of internet users in Chile watched online video in May

A new study from comScore has found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60% from the previous year. “Online Full story...

25/07/2012

Ad spend growth 2011-2012: Global

This chart depicts the yearly growth of media in terms of advertising spend. Global internet ad spend outpaced other media formats between Q1 2011 and Q1 2012 with over 12% growth. Full story...

26/07/2012

Email conversion rates: US

The table compares US email campaign opens, clickthroughs, and conversion rates between 2012-2012. Interestingly the average open rate for 2012 was up 1.1%, and the CTR for these campaigns nearly doubled over the two year time period. Full story...

26/07/2012

Most UK businesses 'still ignoring EU cookie laws'

EU laws requiring websites to obtain 'informed consent' from users before employing cookies to store information from a computer or mobile device came into force at the end of May. According to Gary David Smith, co-founder of Prism Total IT Support as Full story...

26/07/2012

Nokia debuts reality game on mobile

Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show. The reality game show lets people sing and answer musical questions from all over India. Mobile users are playing Full story...

26/07/2012

BSkyB profits up 17% to £1.19bn

BSkyB has reported pre-tax profits of £1.19bn - a record 17% increase on the previous year. Revenues were up 3% (to to £6.8bn) as the company grew its total subscriber base to 10.6m households during the 12 months to the end of Full story...

26/07/2012

Facebook to open first international engineering office in London

Facebook has announced that it is to open an engineering office in London, and has begun initial recruitment for 22 engineers. The new site will be Facebook's first engineering office outside of the US - currently Facebook has locations in New York, Full story...

26/07/2012

The social media Olympics: Which sponsors are creating the most buzz online?

With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games. Full story...

26/07/2012

Video viral of the week: British Airways encourages Brits to stay home to support team GB

Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. See why it's our video viral of the week below... Full story...

27/07/2012

Is your social medial campaign on track? (Infographic)

How can brands interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn? Full story...

27/07/2012

Ebooks overtake hardcovers in adult fiction

For the first time, sales of adult fiction e-books surpassed that of traditional hardcovers. The annual survey by the Association of American Publishers and the Book Industry Study Group also found that sales of ebooks overall (that is, both fiction and non-fiction, Full story...

27/07/2012

IAB research: Tablet users want interactive ads

New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets Full story...

27/07/2012

Facebook: 955m active users but shares still fall

Facebook has announced Q2 revenues of $1.18bn (£750m), a 32% year-on-year increase from $895m (£570m) a year ago. Despite this, payments to staff share schemes following its IPO meant that the firm posted a total loss of $157m (£100m). If taken into Full story...

27/07/2012

Top 25 Olympic brands- McDonalds bottom of social media league

As the Olympics begins, McDonalds languishes at the bottom of the official sponsor’s league table in terms of Twitter buzz, according to new data. The fast food brand ranked 25th, while Coca-Cola, P&G and Omega topped the BrandWatch table created by Mediacom. Full story...

30/07/2012

Google adds handwriting feature to mobile search

Google has added a handwriting feature for its mobile search, offering an alternative to typing keyphrases into the search box. The tool lets searchers use their finger to write the search term on the touchscreen, where it will appear in typed form Full story...

30/07/2012

GM marketing chief that quit Facebook resigns

General Motors is ousting its Global Chief Marketing Officer Joel Ewanick, according to a news report. The Wall Street Journal cited 'unnamed people familiar with the situation’ as saying that Ewanick has taken heat from executives and company outsiders recently for high-profile Full story...

30/07/2012

Apple ‘held talks with Twitter’ over partnership

Apple considered investing in Twitter, in a deal that would have valued Twitter at around $10bn (£6.4bn) and it would also have signalled the technology giant's eventual intention to take on Facebook. The investment would also have shown that Apple boss Tim Full story...

30/07/2012

Internet copyright law – update on class action law suit against Google Books

Google Books is fighting back in the internet copyright law battle. Latest on the class action law suit against Google Books filed by authors who claim Google Books is not ‘fair use’. Whatever your sector, the outcome will have big implications… Full story...

30/07/2012

Olympics ‘Global CheerMeter’ tracks athletes, sports and sponsor support on Twitter

As the Olympics gets underway, social analytics firm Socialbakers, has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events. Full story...

30/07/2012

iPhone 5 and iPad Mini 'unveiled Sept 12th' as video leaked

Apple is set to unveil its much-anticipated iPhone 5 and iPad Mini on September 12th and will be in the shops nine days later, according to a news report. Apple fansite iMore, which sites ‘credible sources within Apple’ (and is often proved Full story...

31/07/2012

Zuckerberg dampens Facebook smartphone rumours

Facebook CEO Mark Zuckerberg said his company does not plan to create a Facebook-branded smartphone during a conference call with financial analysts and reporters this week. Building a phone, he said, "wouldn't really make much sense for us to do." Zuckerberg also Full story...

31/07/2012

Olympic fever hits Britain- opening ceremony searchers flock to Facebook

Nearly one in ten (9%) of all consumers searching for the Olympics opening ceremony went direct to Facebook, making it the main beneficiary of all the searches on the night the London 2012 games began, according to new research. According to the Full story...

31/07/2012

Global ecommerce trends- How online shopping varies around the world

Brits, Americans and Germans beat Monday blues with e-tail therapy; Brazilians most likely to shop online at work, while the French soothe stresses of childcare with some internet shopping, according to new research looking into online shopping trends around the world. Online Full story...

31/07/2012

Branding clampdown hands non-sponsors Olympic-sized marketing boost

LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows. UK traffic to the websites of Pepsi and Nike had been declining in volume in the lead up to the games, Full story...

31/07/2012

Which countries generate the most ad impressions: Global

2011 saw American publishers account for the highest percentage of online impressions. However, the chart shows that throughout 2011, the Asia-Pacific publishers in China and Japan progressed sigificantly ahead of their Northern European counterparts. (Click on the headline to view a larger Full story...

01/06/2012

Microsoft makes ‘Do Not Track’ default browser option- A threat to advertisers?

Microsoft's next version of its Internet Explorer browser will come with do-not-track already turned on, in a move that has sparked criticism from the online advertising industry. In a statement, the software giant said Internet Explorer 10 will be the "first browser Full story...

01/06/2012

Channel 4 uses new cookie law to its advantage

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it Full story...

01/06/2012

Top Jubilee search keywords: ‘Bunting, concerts and cake’ dominate party planning lists

This weekend the UK will celebrate the Queen’s Diamond Jubilee, with bunting, concert tickets and cake topping the party planning lists, according to new data on the top UK search terms. The study, from Experian Hitwise, looked at how the British public Full story...

01/06/2012

Sony drops ‘download-only’ plans for PS4 console

Sony has decided to keep an optical drive for Blu-Rays in its next console, following reports that it was considering a download-only option that would rely heavily on the web. The decision to stick with the legacy component was due to internet Full story...

01/06/2012

Digital album sales overtake CDs for first time

Digital formats have now overtaken physical music sales in the UK, with downloads accounting for 55.5% of total industry revenues of £155.8m in Q1, according to new data. According to figures compiled by the British Phonographic Industry (BPI) the impressive growth in Full story...

01/06/2012

Foursquare teams with American Express to offer ‘voucher-free’ offers in UK

Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year. Foursquare co-founder Dennis Crowley said he believes the new service will help the Full story...

01/06/2012

Which online ad sizes are growing in popularity: Global

Mobile optimised ad sizes experience record growth (119%) among publishers, while traditional ad sizes fall out of favour. (Click on the headline to view a larger image below.) Full story...

01/06/2012

Facebook’s $5 promoted status updates go live

Facebook has launched a new ‘micro-advertising’ feature on its social network, allowing fan-page owners to create more prominent status updates for one off costs starting at $5. The feature was initially trialled in New Zealand and is now available to anybody with Full story...

06/06/2012

Nasdaq ‘to compensate Facebook shareholders after IPO fiasco’

Nasdaq is reportedly set to compensate investor losses following computer glitches that tarnished trading on the first day of Facebook's $US16 billion IPO, according to a news report. The Wall Street Journal reports that Nasdaq OMX Group, which operates the Nasdaq exchange, Full story...

06/06/2012

Salesforce to boost social media with $800m Buddy Media buy

Salesforce.com has made a $800m bid for Buddy Media, in amove that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM) module. The news was first reported by All Things D, which cites unnamed Full story...

06/06/2012

A video guide to Pinterest – making the most of the social pinboard

Pinterest has been one of the dotcom success stories of 2012, growing in popularity across the US and Europe. This video, from MDG Advertising, details the social site's demographics, growth, and potential to drive abundant traffic to company websites. Full story...

06/06/2012

MoneySavingExpert sold for £87m - Owner makes charity pledge

Financial information website MoneySuperMarket has been sold for £87m, with its high-profile founder Martin Lewis pledging to give a portion of his payout from the deal to charity. The firm is being bought by MoneySupermarket.com which runs an online price comparison service. Full story...

06/06/2012

Google’s augmented reality glasses 'could be on sale next year'

Google’s augmented reality glasses, known as 'Project Glass', could be available in the market as early as next year, according to its founder. Last week, Google showed off the first video taken with its 'Project Glass' techno-glasses - hi-tech specs that 'layer' Full story...

07/06/2012

Facebook in 2012- Key statistics (Infographic)

Facebook has had a turbulent month, seeing its stock value plunge by a quarter since its IPO in May. But how can the social network market leader turn around its fortunes? This infographic from Infographic Labs looks at the key stats behind Full story...

07/06/2012

Google revamps Maps with 3D technology

Google is updating its mapping service with 3D technology, as the internet giant looks to counter Apple’s decision to drop its service from its iPhone and iPads. The new service will offer zoomable, three-dimensional cityscapes, complete with top and side level views Full story...

07/06/2012

Google’s buying spree continues with Quickoffice and Meebo

Google has bought Quickoffice, an office suite for phones and other mobile devices. The move comes a day after the Internet giant confirmed its long-rumoured acquisition of Meebo. The Quickoffice app costs $15-$20 and approximately 400 million devices are currently equipped with Full story...

07/06/2012

LinkedIn passwords hacked- 6.5 million members at risk?

Password information for 6.5m members of business social network LinkedIn have been leaked, according to a news report. The hackers have posted a file containing encrypted passwords onto a Russian web forum. They have invited the hacking community to help with decryption. Full story...

07/06/2012

Microsoft ‘Do Not Track’ U-turn- User consent now needed for IE browsers

Microsoft has backed-down over its controversial decision to make its ‘Do Not Track’ feature the default on its next Internet Explorer browser. The move had sparked criticism from the online marketing industry, saying the move would severely affect the way advertising was Full story...

08/06/2012

Mobile adspend reaches $5.3bn in 2011- Asia Pacific leads the way

About $5.3 billion was spent on mobile advertising in 2011, according to the first industry-sponsored measure of the lucrative market. The survey by the Interactive Advertising Bureau with its IAB Europe affiliate and the research firm IHS found the Asia-Pacific region accounted Full story...

08/06/2012

Vodafone partners O2- Is UK set for 4G access?

Vodafone and O2 have announced plans to merge their networks into a single grid, to improve coverage and accelerate the move to 4G. However, the deal does not mean customers can expect to roam between the two networks just yet. Under an Full story...

08/06/2012

The state of the web in 2012 (slideshow)

As digital technology becomes ever-more entrenched in modern life, just how deeply has it impacted traditional media, and what are the next trends? This slide presentation from Kleiner Perkins partner Mary Meeker takes a global view on the web’s impact on society. Full story...

08/06/2012

Infographic- The Digital Lives of American Moms

Moms are at the centre of their family’s offline life, so it’s little surprise that they’re also at the centre of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, Full story...

08/06/2012

Google opens AdWords to 300,000 apps via AdMob integration

Google has integrated its AdMob mobile platform with AdWords, allowing purchases across both networks from a single dashboard. The move adds about 350 million mobile users, 300,000 mobile apps and 12 countries to AdWords' reach. AdWords currently reaches two million websites, so Full story...

11/06/2012

Twitter’s mobile ad revenue overtakes desktop PCs

Twitter has announced that revenue from promoted tweets on mobiles, which were introduced in February, have now overtaken revenue from PCs. The announcement was made by the firm’s CEO Dick Costolo, who claimed that 60% of the microblogging site’s 140m users now Full story...

11/06/2012

Napster founders reunite for webcam community site 'Airtime'

Napster co-founders Sean Parker and Shawn Fanning have reunited to launch a new video communication site ‘Airtime’. The duo have been creating and investing in various online start-ups individually since its shutdown, with varying degrees of success. Unlike ‘random’ video chat services, Full story...

11/06/2012

Facebook marketing in 2012 (Infographic)

In the US, Facebook is the largest single publisher in the terms of US ad impressions,and over a quarter of all online ‘engagement’ on the web comes from content posted on the Facebook newsfeed. This infographic from The Social Marketer provides some Full story...

11/06/2012

Apple 'likes' Facebook, drops Google Maps

Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies. The move represents a major blow for Google, which stands to lose mobile advertising revenue and valuable insights about people's Full story...

12/06/2012

Twitter runs first TV commercial with customised hashtag pages

Twitter has premiered its first-ever TV commercial during a NASCAR race in the US, which showed off a brand-new hashtag page that could open a new revenue stream for the micro-blogging platform. The seven 15 second commercials ran during the telecast of Full story...

12/06/2012

Facebook ignores own user poll on privacy due to ‘low turnout’

Proposed Facebook privacy policy changes have been rejected by Facebook users taking part in an official poll on the social networking site. However, Facebook has decided to ignore the results of vote due to 'too few users made their wishes known'. Just Full story...

12/06/2012

Twitter gets serious about branding as new bird logo takes flight

Twitter has introduced a strict set of instructions to go with its new stripped-down 'Twitterbird' logo. The website is getting rid of its cartoon-style bird and replacing it with a simplified, dark blue version of the famous image. A long list of Full story...

12/06/2012

Internet adspend data – US sets new records

Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media. Internet advertising revenues for the first quarter of 2012 set a new record for Full story...

12/06/2012

Facebook ordered to give up troll data for first time

Facebook will be forced to reveal the identities of a group of four users who wrote abusive messages on the site about a 45-year-old Brighton woman. Facebook must now reveal the names, email and IP addresses of those behind the abusive messages, Full story...

12/06/2012

Brazil online ad spend to increase 40% in 2012

Online ad spend in Brazil is set to grow by 39%, according to new data from IAB Brasil’s Indicadores de Mercado. The trade body notes that overall billing for online advertising in Brazil in 2011 totaled 3.33 billion reales (US$1.6 billion) and Full story...

12/06/2012

Facebook links with WordPress to boost content sharing

Facebook has expanded its integration with WordPress, as the firm looks to tap into the publishing platform’s audience of 600 million monthly viewers to boost sharing on its own social network. The plugin allows users of both platforms to cross-post their WordPress Full story...

13/06/2012

Google ends 6-year legal battle over e-books

Google has finally struck a deal with publishing group SNE to allow the scanning and publishing of books online - ending a six-year legal spat. The dispute started in 2006 when Google first outlined plans to digitise snippets of Books for its Full story...

13/06/2012

Shopper sentiment: How consumers feel about shopping in-store, online, and via mobile

Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…” Full story...

13/06/2012

Argentina online ad spend up 117% in 2011

Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m). The data, from the Interactive Advertising Bureau of Argentina (IAB), indicates that the Internet was the Full story...

13/06/2012

Bing takes on Google with encyclopedia added to search results

Microsoft has partnered with Encyclopaedia Britannia to boost its Bing search engine as it looks to take on Google. The move follows Google’s new Knowledge Graph, which pulls out relevant stats, facts, stories and information about various search terms. For example, searching Full story...

13/06/2012

Top brands battle for new domain names - Amazon and Google fight over ‘.cloud’ and ‘.music’

The full list of submissions for new internet address endings, allowing firms to create their own '.brand' on the web, has been published. Requests to the Internet Corporation for Assigned Names and Numbers (ICANN), the global organisation co-ordinating the expansion, include .porn, Full story...

14/06/2012

Rakuten buys Spanish web TV firm Wuaki.tv

Japanese ecommerce giant Rakuten has acquired Spanish streaming and video on demand business, Wuaki.tv. Wuaki.tv offers premium content over the Internet directly to Smart TVs. The acquisition will see Rakuten further extend its global reach as it enters the Spanish market for Full story...

14/06/2012

Video viral of the week: Prometheus end credits image leads cinema goers online

To promote it’s latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it’s our video viral of the week below… Full story...

14/06/2012

Mexico online ad spend up 36% in 2011- Automotive and financial services lead the way

Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México). The report, entitled “Estudio de Inversión Publicitaria Online en México—Resultados de 2011,” indicates that online ad spend Full story...

14/06/2012

Lastminute ramps up marketing with Affiliate Window partnership

Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window. The launch of the new programme with Affiliate Window will see lastminute.com work in a more targeted and integrated approach with their current publisher base enlisting Full story...

14/06/2012

Best Facebook fan pages – case studies

These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really Full story...

17/06/2012

Pinterest case study: Mixing Pinterest with Facebook gets 32% increase in followers

Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%. Full story...

17/06/2012

Case study: Emirates Facebook page attracts more than 300,000 fans within 3 weeks of launch

Emirates made smart use of Facebook’s new ‘timeline’ layout, attracting more than 300,000 fans within the first 3 weeks of the launch. The Facebook page used a series of teasers from their TV commercials as the cover image, attracting more than Full story...

17/06/2012

Facebook marketing: Customer service from Sainsbury’s goes viral on Facebook

In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread went viral, ultimately resulting in the supermarket chain changing the name of its product in stores to ‘Giraffe Bread’. Full story...

17/06/2012

Case Study: Heinz Facebook App uses personalised soup cans to boost brand engagement

Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the Full story...

17/06/2012

Case study: Barista Facebook campaign creates brand awareness and engagement

Coffee house chain Barista used Facebook to create awareness of its seasonal 'Hawaiian Summers' menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest. Full story...

17/06/2012

Social media SEO- Facebook and Twitter ‘now play key role in Google search rankings'

The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research. The study, from SEO agency Search Metrics looked at the search results of 10,000 common keywords Full story...

18/06/2012

Microsoft to buy social collaboration tool Yammer for $1.2bn?

Business-based social collaboration tool Yammer has agreed to acquisition by Microsoft for $1.2 billion, according to a news report. Yammer lets organisations offer employees Twitter-like and Facebook-like functionality in a workplace setting. Employees can set up profiles, do microblogging, participate in discussion Full story...

18/06/2012

Latin America most Socially-Engaged global region- report

More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research. Full story...

18/06/2012

Android Phones in India- smartphones and social media fuel web growth

Social Networking is one of the top activities for smartphone users in India, fuelled by the simultaneous growth of social media and smartphone adoption in the country. Social networking apps offer seamless integration with other phone functions enabling instant photo sharing, updates, Full story...

18/06/2012

Facebook opens to third party ad platforms for first time

Facebook will soon let advertisers participate in real-time bidding to show ads on its website, as the social network looks to boost its ad revenue amid mounting pressure from its new shareholders, according to a news report. A service called Facebook Exchange Full story...

18/06/2012

Mobile accounts for 40% of web access in UK- report

Around 40% of the money spent on accessing the web last year was spent on mobile internet usage, largely due to the growth of smartphones, according to a new report. The study, from PwC, went on to predict that mobile will account Full story...

18/06/2012

Zynga shares dip as demand for Facebook games declines

Zynga shares have fallen more than 10% this week, as the social gaming company’s user numbers wane and investors worry that the craze for games on Facebook may have passed its peak. Full story...

18/06/2012

Retailer PR stunt puts ‘tax’ on Internet Explorer 7 users

Australian online retailer Kogan.com has introduced a spoof ‘tax’ on Microsoft's Internet Explorer 7 (IE7) browser. Customers who use IE7 will see a 6.8% extra surcharge on online purchases made through the firm's site appear on their bill. However, once they go Full story...

18/06/2012

Facebook’s growth rate ‘slowing down’

Social networking giant Facebook’s growth appears to be slowing down, especially in the United States, according to a report. A report, from ComScore, said that US visitors to the social media site rose five cent in April to 158 million. That’s the Full story...

18/06/2012

24/7 boosts mobile app advertising

24/7 Media, WPP’s marketing technology company, has launch of a new software development kit (SDK) for 24/7 Mobile, offering in-app ads for iOS and Android devices. Full story...

18/06/2012

Facebook statistics-9 facts about the world’s biggest social network

• Monthly active users - 901m (March 2012) • Daily active users: 526m (March 2012) • 400m users were active on at least six out of the last seven days (March 2012) • People using Facebook mobile products: Over 500m (April Full story...

19/06/2012

Facebook Page design? Tips from our digital strategists

When thinking about the design of your branded Facebook page be sure to take full advantage of the new features offered in the Timeline page design. Make sure that your cover photo and profile picture deliver strong brand imagery and messaging. Capitalise Full story...

19/06/2012

Facebook mobile strategy? Tips from our digital strategists

As more and more consumers access Facebook on-the-go - via a mobile app downloaded to their smartphone - consider what this means for your brand page experience and the opportunities it provides for social, local and mobile (SoLoMo) promotions. Images and video Full story...

19/06/2012

Building your Facebook presence? Tips from our digital strategists

When looking to build your Facebook presence it helps to consider the paid, owned and earned media opportunities available to you. If you are willing to pay to build your fan base then you can invest in a variety of Facebook ad Full story...

19/06/2012

Facebook growth 2007-2011: Global regions

This chart depicts Facebook's growth between 2007-2011, throughout all global regions. Facebook reached 12% of the worldwide internet audience at the end of 2007 and by December 2011 had increased that reach to over half of the total internet population (55%). However, Full story...

19/06/2012

Facebook marketing- 7 ways earned and paid media can drive sales

Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to Full story...

19/06/2012

Xbox 360 gets motion controlled ads for Kinect

Microsoft has announced ‘NUads’ Kinect enabled adverts for its Xbox 360, letting the viewer interact and control the experience using their bodies and voices. NUads are set to launch in the US later this year, and work like TV ads presented through Full story...

19/06/2012

Facebook buys facial recognition firm

Facebook has bought Israel-based Face.com for an undisclosed sum, bolstering its facial recognition software. Launched in 2008, Face.com powers many Facebook apps that detect and "recognize" faces in photos. Thousands of developers, including Facebook itself, have built applications using Face.com's online software. Full story...

19/06/2012

Yahoo hires former Google exec to boost ad revenue

Yahoo has hired former Google exec and AdMeld boss Michael Barrett as its new chief of revenue. Barrett will be in charge of advertising revenue and operations worldwide at the Silicon Valley internet giant, including units in the US, Europe and Asia Full story...

19/06/2012

Microsoft takes on iPad with touchscreen tablets

Microsoft has launched its first touch screen tablet computer ‘Surface', as the software giant looks to rival Google in the fast growing market. Microsoft's latest innovation is a big change for the company which has relied on computer manufacturers to make and Full story...

19/06/2012

Global Facebook audience growth over past 5 years- Latin America leads the way

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the Full story...

19/06/2012

UK online shopping trends- Brits beat Monday blues with e-tail therapy

Online shoppers in the UK are most likely to browse and buy on Monday evenings, but also enjoy boozy late night browsing on Fridays and take less than a minute to make a decision on clothes and books purchases according to new Full story...

20/06/2012

Amazon takes on iTunes with cloud music relaunch

Amazon is set to relaunch its digital locker offer next month after agreeing licensing deals with all four majors. Like Google, Amazon launched a music-focused online storage service in the US last year without any licences from record companies or music publishers. Full story...

20/06/2012

Twitter becomes content creator

Twitter looks set to follow Google in creating value from content collation. The value Twitter is trying to unlock is in context rather than content itself, by collating material together around popular hashtags. Twitter is hiring editorial staff to curate ‘hashtag pages’ Full story...

20/06/2012

Facebook scraps 'Credits' for local currency

Facebook is to phase out its Credits payments system in favour of users using real money in local currency to buy goods and services within the site. The social network, which generates an estimated 15% of its total revenue from game purchases, Full story...

21/06/2012

Digital ‘to account for 35% of UK ad spend this year’ as TV revenue growth forecast halved

UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report. Media buying network ZenithOptimedia raised its full-year forecast for internet growth from 9.3% to 10.3%, Full story...

21/06/2012

WPP snaps up digital agency AKQA

Advertising giant WPP has bought independent digital agency AKQA for an undisclosed sum. Founded in 2001, AKQA provides digital communications campaigns, spanning social media, mobile, interactive experiences, gaming and content creation. Clients include Delta, Diageo, EDF, GAP, Google, Microsoft Xbox, Nike, Target, Full story...

21/06/2012

ASA bans Nike Twitter ad

The UK's Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan. The campaign also featured Arsenal player Jack Wilshere, who posted at the request of the sportswear firm. The UK's advertising watchdog Full story...

21/06/2012

YouTube clamps down on MP3 ripping site

Google is threatening to sue a major site that allows users to rip YouTube videos and record them as MP3 files. YouTube.mp3 allows users to copy and paste a YouTube URL and have it converted to an MP3 in just three or Full story...

21/06/2012

Cookie law compliance for email marketing

How does the new EU cookie law affect email tracking? This report from the DMA offers a guide to email marketers on changes to customer consent, and how to turn the new law to your advantage. Full story...

21/06/2012

Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this Full story...

22/06/2012

Cookie law compliance for mobile marketing

How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage. This paper looks at the legal, Full story...

22/06/2012

Top UK search engines- Google extends lead

UK Internet users made 2.3 billion visits to search engines in May 2012, up by 82 million visits compared to April 2012, according to new research. The study, from Experian Marketing Services, found the rise in visits represents a 3.7 per cent Full story...

22/06/2012

More email marketing being junked as ISPs tighten security

The increase in worldwide spam volumes has lead to more legitimate email marketing messages being consigned to the ‘junk’ bin, according to new research. Email certification firm Return Path has announced the findings from its 2012 Sender Reputation Benchmark Report: The Power Full story...

22/06/2012

Google debuts ‘Endangered Languages Project’

Google has launched the Endangered Languages Project in collaboration with the Alliance for Linguistic Diversity. The project aims to catalogue over 3,000 languages that are considered on the verge of extinction. Each language listed has its own page with video samples of Full story...

22/06/2012

Digital Intelligence special report: Facebook

Facebook has revolutionised social media, changed the way marketers communicate and blended paid, owned and earn media into one platform. Successful social conversation strategies demand the right consumer insights and effective reading of the social landscape. To keep you on top Full story...

22/06/2012

Zynga displays Facebook sponsored stories

Zynga has opened its social gaming website to Facebook ads, as the social network looks to boost its ad reach amid mounting pressure from its new shareholders. The deal means visitors to Zynga’s site are being shown Facebook sponsored stories, ads triggered Full story...

25/06/2012

Google helps manage workers on the move with mobile app

Google has launched Maps Coordinate, a paid-for mobile app designed to help companies track and manage workers on the move. The location-based tool combines Google’s mapping technology and Android smartphones to deploy offsite staff effectively depending on their locations. Watch a video Full story...

25/06/2012

Economy-Proof Ads: Funny Beats Frugal in Advertising

In 2011, worldwide ad spending totaled $488 billion, $72 billion of which was spent on U.S. television alone. Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake—and many markets continuing to face tough economic Full story...

25/06/2012

Facebook lets users edit comments

Facebook is letting users edit the comments they make on status updates, photos videos or other content posted on the social network. While the social network did roll out a feature during April 2011 that allowed allowed users to edit comments within Full story...

25/06/2012

Mobile traffic ‘converting at rate of 3.1%’- study

Mobile is accounting for 7.85% of all online sales in the UK, according to new research. The study, from Affiliate Window’s second annual m-commerce white paper, looks at mobile growth trends. On average across all mobile platforms, mobile raffic is converting at Full story...

25/06/2012

Microsoft boosts social office tools with $1.2bn Yammer buy

Microsoft has bought Yammer, a cloud-based social collaboration tool Yammer, for $1.2bn. The deal will boost the enterprise social networking capabilities in Office, SharePoint and other Microsoft collaboration products. Founded in 2008, Yammer has five million users and operates like Facebook for Full story...

26/06/2012

Google TV to launch in UK next month

Google has partnered with Sony to take its web TV service outside of the US for the first time. The set-top box allows users to browse the internet through their television, as well as access a range of specially designed applications. The Full story...

26/06/2012

Facebook adds ‘Find Friends Nearby’ location tool

Facebook has integrated a new feature into its mobile apps and website, which allows users to spot nearby friends. The Find Friends Nearby page uses GPS coordinates and shows other people currently visiting that 'meeting room,' whether you're already friends with them Full story...

26/06/2012

Six types of social media users (Infographic)

Are you a ‘spark’ or an ‘onlooker’? This infographic from loyalty management firm Aimia looks at the 6 most common US social networkers by catergory type. Aimia’s segmentation model analysed the behavioural drivers of trust and control to identify six distinct social Full story...

26/06/2012

Video viral of the week: Code Club school kids grill Internet pioneers

The founders of YouTube, Skype, Lastminute and even the world wide web face their toughest grilling yet in this humourous video from Code Club, a new UK initiative to try to get more kids learning to code. See why it’s our video Full story...

26/06/2012

Blackberry owner mulls splitting company in two

BlackBerry maker Research in Motion is considering splitting its business in two, separating its struggling handset manufacturing division from its messaging network, according to a new report. The Sunday Times reported that RIM, which last month hired JP Morgan and RBC Capital Full story...

26/06/2012

Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web. In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, Full story...

27/06/2012

Google 'brain simulator' uses 16,000 computers to identify a cat

As part of Google’s ongoing project to make technology more ‘human’, the web giant has created an artificial intelligence system capable of teaching itself the ‘concept of cats’ with no human help. Google scientists created one of the largest neural networks for Full story...

27/06/2012

Facebook email switch sparks anger from users

Facebook has been criticized after it replaced users' email addresses listed on the site with its own @facebook system. The company claimed that it has acted to make communications more "consistent" across the social network. But many observers feel that this is Full story...

27/06/2012

Apple brings iTunes to more Asian countries... but still no China

Apple is launching iTunes online store to Hong Kong, Taiwan and 10 other Asian countries, but the online video and music store is still yet to maake an appearance in China. The move continues Apple's push to sell music and video to Full story...

27/06/2012

Sheryl Sandberg joins Facebook board of directors

Sheryl Sandberg, Chief Operating Officer at Facebook has been named as a member of its Board of Directors, making her the first woman director in the eight-year-old social network company. Harvard alumna Sandberg joined the social network in 2008 and oversees Facebook's Full story...

27/06/2012

Travel brands miss out on video and image search- TripAdvisor, Expedia and Monarch lead the way

Many UK online travel sites are failing to make the most of videos and images to maximise their visibility in online searches on Google. The study is part of a comprehensive new report by search marketing agency, Epiphany, that reviews search marketing Full story...

27/06/2012

Google Glasses go on sale for $1,500 to developers

Google has begun selling a prototype of its augmented reality glasses, testing under the name of 'Project Glass', to developers for $1,500. The glasses feature a tiny camera, display screen and processor that fit over the upper corner, display information before a Full story...

28/06/2012

Yahoo ditches Rhaspody for Spotify in global music partnership

Yahoo and Spotify have struck a global content distribution and promotion agreement, a deal which eliminates Rhapsody as Yahoo’s on-demand music partner. The deal will mean that visitors to the Yahoo Music site can use Spotify’s music streaming service while remaining on Full story...

28/06/2012

StumbleUpon debuts UK version of web discovery tool

StumbleUpon has launched its content discovery engine to the UK market, with a new website and mobile apps. Formed in Canada in 2001, StumbleUpon aims to ‘reinvent browsing’ letting users share and browse recommended sites. Key Stumbles can be shared via email, Full story...

28/06/2012

UK search trends: Entertainment keyword volumes down 13%

The number of UK consumer online searches pertaining to entertainment in April – from Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January’s level, according to new research. The study, from digital marketing agency, Greenlight. The Full story...

28/06/2012

Retailers missing trick with social media and recommendations

UK retailers are still failing to take full advantage of the opportunity that social commerce offers for growth, according to new research. nToklo, the social commerce and recommendations experts, has released its latest whitepaper on the future of social commerce (s-commerce), containing Full story...

28/06/2012

Google launches iPad rival ‘Nexus 7’

Google has launched its first own-brand tablet computer, taking on Apple, Amazon and Microsoft in an increasingly crowded and fast-growing market. The company has partnered with Taiwanese manufacturer Asus to launch the Nexus 7, a 7in tablet computer built around Google's popular Full story...

29/06/2012

RIM cuts 5,000 jobs and delays Blackberry 10 launch

Blackberry maker Research in Motion (RIM) is delaying the launch of its new phone operating system Blackberry 10 and is to cut 5,000 jobs. The move comes as the Canadian smartphone pioneer struggles to keep up with Apple, Samsung and HTC in Full story...

29/06/2012

YouView to launch 4th July… but will set top boxes be available?

YouView is set for launch in the UK next month after much delay, but the web TV service might still be hampered by a lack of availability of set top boxes, according to a news report. YouView chairman Lord Sugar and CEO Full story...

29/06/2012

Google launches Nexus Q cloud media 'ball'

Google has launched Nexus Q, a social streaming device that lets users play content from their Google Play account from the cloud direct to their home stereo and TV systems. The ball-shaped device has a built in 25w amp so it can Full story...

29/06/2012

Murdoch confirms News Corp to split publishing and media operations

News Corp is to separate its publishing and media and entertainment businesses into two publicly traded companies, with the proposal receiving support at a board meeting this week. News Corp’s media business is doing well, with its UK satellite broadcaster BSkyB expecting Full story...

29/06/2012

Google boosts search ads with video version of AdWords

Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can't afford TV commercial slots. Previously, connecting ads to videos in YouTube based on search terms has been restricted Full story...

01/05/2012

UK ISPs ordered to block The Pirate Bay

Internet providers in the UK have been forced to stop their users accessing The Pirate Bay file sharing site. The Swedish website hosts links to download mostly pirated free music and video. Sky, Everything Everywhere, TalkTalk, O2 and Virgin Media must all Full story...

01/05/2012

Connected TV trends: Brits ‘receptive to interactive ads on smart TVs’

As connected TVs start to go on sale, new research reveals that 68% of viewers noticed the ad placements and 1 in 3 of those clicked through. The research, from Rovi Corporation, looked at Smart TV advanced advertising, conducted in the UK Full story...

01/05/2012

Global smartphone trends- Samsung sells most mobiles… but Apple makes most money

Samsung is selling the most smartphones worldwide, but Apple is making the most money, according to new research. The study, from Juniper Research, indicates that almost 60% of the 139 million smartphones shipped worldwide in the first quarter of this year were Full story...

02/05/2012

Instagram enters top 10 social networks in UK

Last month, Facebook announced the $1 billion acquisition of photo sharing app Instagram. This is a landmark deal for the acquisition of an app but Instagram became the 10th most visited social network in the UK in March 2012, showing the increasing Full story...

02/05/2012

Video Viral of the Week- P&G’s ‘Olympic Moms’ ad gets over 2m YouTube views

Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video Full story...

02/05/2012

Mobile to become dominant platform for email this year (infographic)

Email readership on mobile devices is on track to surpass both webmail and desktop by the end of 2012, according to new research. The study, from email certification firm Return Path, tracked mobile platforms’ impact on email viewership. Full story...

02/05/2012

Rupert Murdoch ‘not fit’ to lead News Corp. say MPs

Rupert Murdoch "is not a fit person to exercise the stewardship of a major international company", MPs have said. The UK culture committee said that the News Corporation chief exhibited “wilful blindness” to what was going on in his media empire and Full story...

02/05/2012

Nikon first brand in Europe to use Vibrant In-Image ads

Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from contextual marketing technology provider Vibrant. Through their media agency TED@MediaCom, Nikon’s three-month campaign uses Vibrant Image as well Full story...

02/05/2012

Xbox sales banned in Germany after Motorola court case

A number of Microsoft products, including Windows 7 OS, Internet Explorer, Windows Media Player and the Xbox console have been banned from sale in Germany, following an extraordinary ruling declared this week in a Mannheim court. The shock ruling is due to Full story...

03/05/2012

Spotify finally comes to iPad

Spotify has finally launched its highly anticipated iPad app, featuring HD graphics and AirPlay support to use on compatible devices. The free app allows premium Spotify subscribers to access the company’s huge portfolio of music, stream tracks and playlists, and share songs. Full story...

03/05/2012

Webby Awards- Pinterest, Instagram, BBC and Louis C.K. honoured at ‘Internet Oscars’

Social media newcomers Pinterest and Instagram joined internet stalwarts such as Facebook and the BBC in being honoured at the 16th annual Webby Awards this week, frequently dubbed the ‘Internet Oscars’. Full story...

03/05/2012

Internet download speeds – international benchmarks

The Asia-Pacific region is the best place for broadband, with the US and Europe training behind, according to new research. According to Akamai's State of the internet report, 69 of the top 100 cities were placed in the Asia-Pacific region, followed by Full story...

03/05/2012

Teradata buys cloud digital marketing firm eCircle

Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum. The move will see the firm integrate eCircle’s digital messaging tools with its Aprimo Integrated Marketing Management offering. Full story...

03/05/2012

Top 5 smartphone makers in the world: Samsung leads the way

Samsung leads the way as the top smartphone seller in the world, followed by Apple, according to new research. The data, from research firm IDC, indicates that Samsung sold 42.2 million smartphones worldwide during the first quarter of 2012, earning it a Full story...

04/05/2012

Smart TV trends- Buffering and lack of content hamper UK take up

Most people in Britain with a connected TV actually lead a very disconnected TV existence, with web access not being a ‘key driver’ for consumer purchases, according to new research. Kantar Media’s futurePROOF study of consumer looked at take up and usage Full story...

04/05/2012

Russian online payment service comes to London

RBK Money, one of the top payment platforms in Russia, have chosen London to base its new European operations. RBK Money is an electronic payments company that offers online payments via e-wallet, credit and debit cards, instant money transfers, as well as Full story...

04/05/2012

Salesforce boosts collaboration with Stypi buy

Customer relationship management firm Salesforce.com has bought real-time online collaboration platform company Stypi for an undisclosed sum. Stypi is described as a real-time editor that allows multiple users to make changes to a single document at the same time, by sharing the Full story...

04/05/2012

miiCard gets £1.6m funding boost for ‘digital passport’ service

miiCard has won a further £1.6m in funding to boost its ‘digital passport’ online identity verification service. The firm, founded just half a year ago, has finished a second seed funding round, securing £1.6 million angel and venture capital from a mix Full story...

04/05/2012

The cost of a Facebook Sponsored Story: 125m social media impressions ‘worth 2 American Idol TV commercials’

As Facebook ads grow in popularity amongst big brands, are advertisers getting better exposure for their money than they would on other mediums? This infographic from the Wall Street Journal takes a look at what money invested in a Facebook Sponsored Story Full story...

08/05/2012

Spotify rival Rdio debuts in UK and France

Spotify rival Rdio has launched its popular online music streaming service in the UK and France. According to reports, Skype, the owners of Rdio, made no official announcement of the music service being available in the UK, instead a buzz of interest Full story...

08/05/2012

How much is Apple worth? (Infographic)

Apple is the biggest company trading on the US stock market, with its 2011 sales generating $128bn (higher than 160 different nations’ gross domestic products), according to this new infographic. Full story...

08/05/2012

‘YouTube meets Slideshare’- Present.me debuts online presentation tool

Cloud service Present.me has launched this month, offering an online presentation platform that combines synchronised content and video, viewable on-demand. Present.me enables individuals and organisations to create and share presentations online, so that the viewer sees both content (slides, photos or documents) Full story...

08/05/2012

AdInsight gets £1.6m funding for call tracking tool

AdInsight has received £1.6M investment ($2.6M) in its first round of venture capital funding, to boost its call tracking and call analytics solutions. The prominent technology investment company, Eden Ventures, has made the initial Series A investment. Full story...

08/05/2012

LinkedIn buys SlideShare for £74m

LinkedIn has bought online presentation tool SlideShare for £74m as the business-based social network looks to improve engagement and features on its site. SlideShare lets users upload presentations publicly or privately, which can be embedded on blogs, websites, company intranets and shared Full story...

09/05/2012

Just 1% of Internet users creating web content? Not anymore, says BBC

The age of the ‘lurker’ is over, according to a new BBC report which debunks the widely accepted ‘1% rule’ of the Internet, which asserts that just 1% of users create content and 10% engage with them, while the rest of the Full story...

09/05/2012

Digital training: London college offers secondary school pupils digital qualifications

A new London School offering pupils as young as 14 with digital qualifications alongside standard GCSEs is due to open this September. Hackney Universal Technical College has been developed to prepare students for the digital economy. Located near Old Street’s ‘Silicon Roundabout’ Full story...

09/05/2012

Britain’s Got Talent voting app goes live

ITV and FremantleMedia have launched two new ways for viewers to vote for their favourite Britain’s Got Talent contestants via their mobile phone. Viewers will be able to vote via their iPhone, iPad and iPod Touch directly from the Britain’s Got Talent Full story...

09/05/2012

O2 serves up free Wi-Fi at Costa

O2 has partnered with Costa coffee shops to offer free wi-fi to its customers, as the mobile network operator looks to expand its broadband services. The news follows a similar deal between the mobile operator and McDonalds last month. Full story...

09/05/2012

Global smartphone trends- 1.7bn units to be sold in 2017

Smartphones will outperform the overall market for mobile phones, growing by 24.9% to reach 1.7 billion units by 2017, according to Ovum. Predictions show Android as the dominant operating system over the next five years as handset vendors rush to make it Full story...

09/05/2012

What form of advertising do global consumers trust?

Nielsen surveyed global consumers' attitudes towards different types of advertising. 92% said they trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online and 50% trusted "emails that I signed up for". Full story...

10/05/2012

Google+ debuts webcam community with live ‘Hangouts On Air’

Google is launching its much-hyped 'Hangouts On Air' feature on its Google+ social network, offering users a webcam community that lets groups broadcast and share video live. The new platform lets users broadcast live video to anyone with a mobile phone, live Full story...

10/05/2012

European mobile gaming gets social: UK leads way for social play on the move

Over 2 in 5 (42%) of people in the leading 5 European countries played a game on their mobile device during February, with the UK leading the way, according to new research. The study, from comScore, looked at mobile gaming behaviour across Full story...

10/05/2012

Video Viral of the Week: Tipp-Ex's ‘Hunter and Bear’ return with time warp YouTube viral

In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and has already racked up over 9m YouTube Full story...

10/05/2012

PayPal links with SoftBank to crack Japan’s digital payments market

PayPal has teamed up with Japanese web giant Softbank to launch a joint venture to pursue online transactions business in the country. The two companies said they will each invest AY=1 billion (US$12.5 million) in the newly established firm PayPal Japan which Full story...

10/05/2012

Google’s self-driving car gets first licence

The Nevada Department of Motor Vehicles (DMV) has approved a license for Google’s self-driving car. Google's self-driving car has been a project the company has long been working on, with a motor vehicle already having covered 140,000 test miles in California, including Full story...

10/05/2012

UK online retail sales grow 9% in ‘wettest April since records began’

Online retail sales in the UK grew 9% in April as the country experienced the wettest April since records began. Conversely, UK retail sales fell the most in more than a year last month as poor weather and consumer caution on spending Full story...

10/05/2012

If Internet usage was just 1 hour: UK

In August 2011, the UK Internet population spent 3.4 billion hours online. If we distilled all usage into a single hour, it would look like this... Full story...

10/05/2012

Top 10 game providers for Facebook by daily active users

The top 10 Facebook content providers reach more than half of the total gaming audience on Facebook. Social network games are currently experiencing exponential growth that is expected to continue through 2014. Full story...

11/05/2012

Facebook takes on Apple with online app store

Facebook has launched its own app store, offering apps personalised to users’ entertainment habits, as the social network looks to prove its mobile credentials ahead of its much-anticipated stock market flotation. The move will put the social network in competition with Apple, Full story...

11/05/2012

Project Glass- First glimpse of Google's ‘hands-free’ photos

Google has unveiled the latest hands-free photo features from its Project Glass augmented reality glasses. The glasses also have a camera built into the arm - used by project leader Sebastian Thrun to capture a picture of his son. As the Project Full story...

11/05/2012

Music streaming charts go live in UK- Which artists are generating the most ad revenue?

Online music streaming services, including Spotify and We7, will have their own top 100 chart starting from this Monday (May 14th). The new rankings have been created by the Official Charts Company with the support of the Entertainment Retailers Association and record Full story...

11/05/2012

Cross-platform trends- How US consumers watch from screen to screen

The average American watches nearly five hours of video each day, 98% of which they watch on a traditional TV set, according to a new report. The Nielsen Cross-Platform Report found that although this ratio is less than it was just a Full story...

11/05/2012

Smartphones in India: Web browsing is for men, texts are for women

In India, women spend the same amount of time on their smartphones as compared to men. However, there are sharp contrasts in how they use their phones, according to new research. The study, from Nielsen Informate Mobile Insights notes that men spend Full story...

11/05/2012

Yahoo boss quits amid 'fake CV' claims

Yahoo's Chief Executive Officer Scott Thompson has stepped down after just four months at the helm, following claims his CV featured a computer science degree that he never received. After a board meeting the company announced that Thompson would be immediately replaced Full story...

14/05/2012

Facebook could face year-long antitrust probe into Instagram deal

Facebook's Instagram deal could be delayed by as long as a year after a federal agency launched an investigation into the $1bn purchase. According to a report by Reuters, the US Federal Trade Commission has reached out to Google and Twitter to Full story...

14/05/2012

Zoopla buys local web pioneer Upmystreet to boost location-based marketing

Online property portal Zoopla has bought Upmystreet.com, one of the original local information sites from the dotcom goldrush era, for an undisclosed sum. Launched in 1998, UpMyStreet.com was one of the first property websites in the UK. Recent figures from independent website Full story...

14/05/2012

Online gaming trends- Microsoft testing IE browser for Xbox Kinnect

Microsoft is reportedly testing a version of its upcoming Internet Explorer 9 browser for its Xbox 360 games console. Sources speaking to technology blog The Verge understand the software would be compatible with the Kinect system, meaning users could browse the web Full story...

14/05/2012

America’s new mobile majority- Smartphone owners take the lead

Smartphone owners now outnumber feature phone owners in the US, as mobile users switch to more web-friendly devices, according to new research. The study, from Nielsen, indicates that in March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from Full story...

14/05/2012

Apple to ditch Google Maps for 3D maps

Apple is set to replace Google Maps with 3D mapping software developed in-house, as the rivalry between the two digital giants intensifies, according to a news report. The move, reported by technology blog 9 to 5 Mac, could see Apple swap Google’s Full story...

15/05/2012

Facebook tests paid promotions for just $2

Facebook is testing a new ad format aimed at individuals and small groups, offering promoted posts for just $2. By paying a small fee users can ensure that information they post on the social network is more visible to friends, family and Full story...

15/05/2012

Google looks to boost web chat tools with Meebo buy

Google is in talks to buy messaging app, Meebo, for as much as $100 million, according to reports in US media. If the deal goes through, Meebo could be used to boost Google’s “+1″ sharing button, which is akin to Facebook’s “Like.” Full story...

15/05/2012

Just 1 in 10 consumers 'willing to pay for online content'

Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey. Full story...

15/05/2012

US smartphone trends: 82% of mobile usage spent on apps

Apps are driving the lions share of engagement on mobile usage in the US, representing 82% (over 4 in every 5) of mobile media minutes, according to new research. The study, from comScore, looked at smartphone users age 18 and older accessing Full story...

15/05/2012

Top global brands on Facebook- Fan engagement highest in emerging markets (infographic)

Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media analytics Full story...

16/05/2012

New Yahoo boss rallies the troops with staff memo

Ross Levinsohn, global media chief at Yahoo, has been named interim CEO after Scott Thompson resigned over the weekend. In this leaked staff memo he aims to raise morale by highlighting how “In spite of the very bumpy road we’ve traveled, we Full story...

16/05/2012

Video Viral of the Week: Old Spice returns with 'Believe In Your Smellf' YouTube ads

Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand's newest addition to its product Full story...

16/05/2012

Docomo boosts content and apps €224m Buongiorno deal

Japanese mobile network operator NTT Docomo has bought Italian mobile Internet content and apps provider Buongiorno, in a bid to strengthen its platform businesses overseas. The Milan-based firm was founded in 1995 and has grown to provide a combination of games, music Full story...

16/05/2012

Social search overtakes traditional directories for new customer acquisition

In the digitally advanced markets, social is moving ahead of directories as the main way small businesses get new customers. Latest research in the UK shows the scale of the channel shift, with more than a third of small firms are using Full story...

16/05/2012

General Motors pulls 'ineffective' Facebook ads

In a shock move ahead of Facebook's IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are 'ineffective' on the platform. The report, from The Wall Street Journal, Full story...

17/05/2012

10 things you need to know about Facebook (and 5 about its ‘Fans’)

Ahead of Facebook’s historic IPO this week, Experian Hitwise and Techlightenment have provided 10 key data points about the social network's UK usage, and a further five points about the way users interact with brand Pages. Full story...

17/05/2012

Yahoo Genome offers marketers ‘big data’ for targeted campaigns

Yahoo has unveiled a new tool for online advertisers designed to take advantage of the company's experience with big data analytics to improve the effectiveness and reach of targeted campaigns running on the portal’s network. The Genome solution is built to help Full story...

17/05/2012

Yell boosts local ecommerce tools with Moonfruit buy

Yell has bought DIY website and online shop builder Moonfruit for £18m as part of its ongoing strategy to become a leading provider of local eMarketplaces. Moonfruit.com was launched in 2000 for consumers and businesses to build their own sites. Customers building Full story...

17/05/2012

Sainsbury's debuts mobile grocery shopping site

Sainsbury’s has launched a mobile version of its online grocery shopping website, letting shoppers buy all of Sainsbury’s products from their phones and handheld devices. A total of 20,000 Sainsbury’s grocery products are available on the site, including everyday food items from Full story...

17/05/2012

Facebook breaks US records with $104bn IPO

Facebook has floated on the US stock market with a market worth of $104bn, in the highest ever first-day valuation of a US public company, ahead of the likes of Amazon, Disney and Kraft. The valuation comes despite concerns about the company's Full story...

18/05/2012

Breaking into the top 25 App Store chart- How many downloads do you need?

To make it into Apple’s lucrative ‘top free 25 list’, apps require approximately 38,400 daily downloads, according to new data. The research, from app tracking firm Distimo, used the company’s monitoring tool to calculate apps downloaded. The study found that approximately 38,400 Full story...

18/05/2012

Pinterest gets $100m funding boost from Rakuten

Social media ‘pinboard’ Pinterest has won $100m (£63m) in funding from Japanese internet retailing giant Rakuten and existing investors. Rakuten, one of the world’s top 10 internet companies, said the money would be used to improve Pinterest's service and expand its user Full story...

18/05/2012

Kindle Fire takes over half of Android tablet market in US

The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets in the US, according to new research. The data, from comScore, also indicates that the larger 10" tablets have a 39% higher content consumption Full story...

18/05/2012

India ‘to overtake US as Facebook’s largest market’

India is forecast to overtake the US as the world`s largest Facebook market by number of users as early as 2015, according to a new report from Gartner. The report attributed the growth to a rapidly increasing internet penetration in India, combined Full story...

18/05/2012

Was General Motors getting Facebook marketing wrong? Ford thinks so

Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the Full story...

21/05/2012

Top 12 countries in terms of Facebook reach

More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research. The findings, from Nielsen, found that internet audiences in Brazil, New Zealand and Italy were Full story...

21/05/2012

Twitter offers Do-Not-Track privacy option

Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages. By choosing not to be tracked at browser level, some websites will no longer allow third parties to Full story...

21/05/2012

UK search wars: Bing and Yahoo lose further ground to Google

Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data. The research, from ComScore, indicates that UK Internet users made 2.2 billion visits to search engines Full story...

21/05/2012

Infographic- The (ridiculously complicated) social media landscape

This infographic from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools available for advertisers. Full story...

21/05/2012

Pakistan restores Twitter after weekend ban

Pakistan has restored access to Twitter after briefly blocking the microblog over the weekend, due to “blasphemous” posts about a Facebook competition involving caricatures of the Prophet Mohammed. The website was blocked Sunday by the telecoms authority on the orders of the Full story...

21/05/2012

Facebook’s first post-IPO moves: Social gifting firm Karma snapped up as Zuckerberg gets hitched

Facebook has acquired gifting application Karma, marking the social network’s first move as a publicly traded company. The move comes as founder Mark Zuckerberg changed his status to 'married' in a surprise wedding, capping off an extraordinary week for the 28-year-old. Karma Full story...

22/05/2012

Smartphone wars: Apple and Samsung hold ‘peace talks’ to settle patent disputes

Apple and Samsung are holding two days of talks that will try to find a way to end the many legal rows between the rivals. Over the last year, the firms have been embroiled in patent arguments that have spilled over to Full story...

22/05/2012

Spotify set for $4bn funding boost?

Spotify is embarking on a new funding round that would value the online music streaming service at up to $4bn, according to a new report. The New York Times reports that the streaming company is on track to raise about $220 million Full story...

22/05/2012

Amazon to sell ads on Kindle Fire home screen?

Amazon is considering selling ads on its new Kindlie Fire tablet homescreen, according to a newspaper report. According to an AdAge report, the retailer is meeting with various advertisers. The deal would result in a prime placement slot on the popular tablet. Full story...

22/05/2012

IKEA tests Pinterest to promote new collection in UK

IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue' collection. Interest in the campaign, which is also using giant social network Facebook, will initially be driven by an email to Full story...

22/05/2012

Yahoo finally sells $7.1bn stake in Chinese web giant Alibaba

Yahoo has finally reached an agreement with Alibaba Group for a phased sell off of its stake in China's biggest internet group, following years of negotiation. The deal will consist of a first phse, that will see Alibaba buy back half the Full story...

22/05/2012

India- Mobile web to overtake fixed line this year

The use of the mobile Web is set to overtake fixed-line Internet in India by the end of the year, as the country’s mobile revolution continues at full speed, according to new data. Statistics from statcounter indicate that India’s mobile Web usage Full story...

22/05/2012

WPP first western ad firm to invest in Myanmar

Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted. New York-based Ogilvy & Mather, part of the WPP group, said on Monday it had agreed to buy a Full story...

22/05/2012

Top 10 global brands: Facebook fastest riser after record IPO

Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP Full story...

23/05/2012

Chrome 'overtakes Internet Explorer as world's top browser'

Google's Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data. Full story...

23/05/2012

A snapshot of digital India- 121m online users and growing fast

India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. This snapshot takes a closer look at India’s digital consumer, and the key trends driving the country towards a digital future. Full story...

23/05/2012

Many Brits ‘never return to slow loading websites’

Slow running and unreliable websites are still a major gripe for British Internet users, causing over a third of customers to never come back, according to new research. The study, from 1 and 1 Internet, With 71 per cent of UK web Full story...

23/05/2012

Waterstones sells Amazon's Kindle book reader

The UK’s top bookseller Waterstones is to sell Amazon's Kindle book-reader and launch other Kindle digital services. Waterstones says the deal will be integrated with its current store refurbishment scheme, which is creating dedicated areas for digital books, free wireless internet and Full story...

23/05/2012

Digital Intelligence special report: India

As India becomes more digitally connected, this special edition of Digital Intelligence shows the way Indian consumers are going online, and on mobile. It covers the key trends you need to know to healthcheck your digital strategy and question whether digital Full story...

24/05/2012

Facebook IPO fiasco- social network faces lawsuits as share prices plunge

Facebook's short life as a public company has been tumultuous, with its share prices plunging by about 13% on Tuesday. This means that its founder Mark Zuckerberg, who made $19bn on Friday, has lost $2.055bn in the three days since. Now the Full story...

24/05/2012

Google becomes mobile maker: $12.5bn Motorola Mobility deal gets green light

Google has finally completed its $12.5bn acquisition of Motorola Mobility after regulators in China gave the deal a seal of approval over the weekend. Having announced the bid back in August 2011, it has taken nearly a year of negotiations and fending Full story...

24/05/2012

Indian online ad spend to rise 54% this year

The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data. The research, from the Internet and Mobile Association of India (IAMAI) and IMRB, found that as of March 2012, the Full story...

24/05/2012

Social commerce trends- Half of online shoppers find social content useful

UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research. Full story...

24/05/2012

Rubicon Project buys mobile advertising platform Mobsmith

Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum. Mobsmith provides a mobile platform for publishers to directly sell their mobile web and in-app ad inventory on leading mobile devices. The deal will see Full story...

24/05/2012

India: Top online retail categories

Computer software is the most visited retail category in India, and the only one which greatly outpaces global averages. Full story...

24/05/2012

India: Ecommerce category growth

60% of all Indian internet users visited an online ecommerce site in November 2011, with the number of online shoppers increasing 18% in the past year. Coupon or deal sites have gained maximun traction with a jump of 629% compared to last Full story...

24/05/2012

India: Top ten online retail sites

This research highlights Amazon's popularity with the Indian online community. Amazon sites have nearly twice as many unique visitors as Apple.com. Full story...

24/05/2012

Social marketing in India? Tips from our digital strategists

As more and more people connect to the Internet in India, time spent social networking is exploding (on sites like Facebook and Orkut). It's one of the primary motivations for going online. As they do, marketers have the opportunity to reach and Full story...

25/05/2012

Social marketing in India? Tips from our digital strategists

As more and more people connect to the Internet in India, time spent social networking is exploding (on sites like Facebook and Orkut). It's one of the primary motivations for going online. As they do, marketers have the opportunity to reach and Full story...

25/05/2012

Video: Social Media in India

This video from Nielsen offers key data on social media's growth in India, and its impact on marketing strategies. Full story...

25/05/2012

Video: Social Media in India

This video from Nielsen offers key data on social media's growth in India, and its impact on marketing strategies. Full story...

25/05/2012

Facebook advertising formats – overview of changes

Facebook advertising formats are changing again, and so is the way you buy them. As the social network continues to evolve, the premium Facebook advertising formats can now be bought online through simple self-service tools. Facebook will only unlock greater monetisation of Full story...

25/05/2012

Yahoo woos iPad users with 'Axis' search tool

Yahoo has launched a search tool that its claims will offer users a better way to search the internet on their iPhone or iPad or on a desktop browser. Yahoo Axis displays search results without users having to leave their current web Full story...

25/05/2012

Search marketing investment on the rise, but Google+ remains a ‘mystery’ to marketers

Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry. The report, from Netbooster and Econsultancy, Full story...

25/05/2012

Google Zeitgeist- Web giant talks ghost towns, AR glasses and secret search tweaks

Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’. Google’s current big bets are autonomous Full story...

25/05/2012

Spoof news site The Daily Mash signs mobile ad deal

UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner. The Daily Mash, which launched in 2007, is the UK’s biggest current affairs satirical website, with a readership which can be generally categorised as Full story...

25/05/2012

Mobile marketing in India? Tips from our digital strategists

While ownership of Internet-connected PCs might still be relatively low across the country – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for marketers Full story...

26/05/2012

Video: Winning in rural India- Think mobile

This video from Nielsen illustrates the changing habits of rural India India's 800 million consumers. There are 250 million mobile connections in rural India (more than in urban parts of the country) representing a huge opportunity to reach consumers on the move. Full story...

26/05/2012

India: Online App usage for men and women

Women use online instant messaging applications three times as much as men, and are more active social networkers. However, men install more apps than women with 16 apps added per month compared to just 11 by women. Full story...

26/05/2012

India: Smartphone usage for women

Women spend 3 hours more on calls every month when compared to men and 4 times longer on instant messaging applications. Full story...

26/05/2012

India: Smartphone usage for men

Men spend 50% more time browsing the web on their smartphone than women. Full story...

26/05/2012

Video: Winning in India- Think digital

This video from Nielsen highlights the fast changing Indian consumer and their changing needs from the marketplace. Full story...

27/05/2012

Website design in India? Tips from our digital strategists

If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and Full story...

27/05/2012

Website design in India? Tips from our digital strategists

If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and Full story...

27/05/2012

India: Reach of key online categories: India Vs. Worldwide

Search, social networking and email are the top three key categories fro online communities in India, with social networking and email being significantly more popular categories in India than the rest of the world. Full story...

27/05/2012

Watered-down EU cookie law comes into force with last minute changes

A controversial new series of online privacy rules have come into effect within the European Union's 27 member countries, requiring companies to receive consent to track individuals' actions online. In a surprise move, the Information Commissioner's Office (ICO) has changed the wording Full story...

28/05/2012

Facebook updates Fan Page manager for mobiles

Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go. The Facebook Page app for mobile has always had the ability to manage Facebook pages, but not with the same features, and Full story...

28/05/2012

For display ads, 'being seen matters more than being clicked'

Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research. The research, from ad technology firm Pretarget and comScore suggests that buyer conversion is more Full story...

28/05/2012

Google warned by EU over ‘manipulating search’

Google has been warned about manipulating search results for its own gain by the European Competition Commissioner and given a matter of weeks to find remedies for the problems outlined in the large anti-trust inquiry into the search company’s business. In a Full story...

28/05/2012

Facebook debuts ‘Instagram- style’ photo app

Facebook has launched its own photo creation and sharing app, simply called ‘Facebook camera’, just weeks after buying Instagram. As well as the option to take, edit, group and filter photos, the free iOS app features a news feed of friend's photos Full story...

28/05/2012

Market share of Internet visits: UK

In February 2012, 13% of internet visits were related to social media, the second largest amount of visits after entertainment. Full story...

28/05/2012

Online ad campaign ROI- Purchaser data campaigns ‘return nearly $3 for every $1 spent’

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research. The study, from Nielsen Catalina Solutions (NCS) Full story...

29/05/2012

Facebook smartphone set for launch next year?

The long-rumoured ‘Facebook Smartphone’ could finally become a reality next year, as the social network looks to boost revenue from the mobile sector, according to news reports. The New York Times cited unnamed sources, including Facebook employees, suggesting that the network had Full story...

29/05/2012

Google bosses ‘knew about Street View data snooping’

Google could face further legal action for using its Street Cars to harvest data from resident’s unsecured WiFi networks. The details were revealed in a recent US Federal Communications Commission report that found the company's Street View cars not only photographed streets Full story...

29/05/2012

Infographic- Top 100 most valuable global brands

Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world. Full story...

29/05/2012

Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days

Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below… Full story...

29/05/2012

Digital Intelligence May 2012

All eyes on Facebook this month: we have a round-up of the IPO, aggressive investor reaction, General Motors pulling their ads and the latest on share price. More important for marketers, we also have the new approaches for their ads, how Full story...

30/05/2012

Top countries by display ad impressions- US, China and Japan top list

The US accounts for nearly a quarter of all display ad impressions in the world, followed by China and Japan, according to new data revealed by Google. The research, from Google’s display ad properties, including DoubleClick for publishers, the DoubleClick ad exchange Full story...

30/05/2012

Facebook to ramp up facial recognition with Face.com acquisition?

Facebook is considering another post-IPO acquisition, this time expanding its facial recognition technology through the acquisition of Tel Aviv-based based Face.com, according to new reports. Israeli business publication Calcalist reports that the social networking giant is close to purchasing face recognition technology Full story...

30/05/2012

Online video use in Germany soars

In March, 46.9 million Internet users in Germany viewed at least one video online, marking an an increase of 2.3 percent over the previous year, according to new research. Full story...

30/05/2012

Mobile commerce trends: UK mobile shopping sales ‘quadruple in just two years’

More than two-thirds (64%) of smartphone owners are now using their mobile device to shop online, a number that had quadrupled in just two years. The research, from eDigitalResearch and Portaltech Reply, track the growth and development of smartphone devices in mobile Full story...

30/05/2012

Less than half of UK’s top retailers offer click and collect service

Less than half of the UK’s top retailers offer a click and collect service, according to new research. IVIS Group’s first annual multi-channel maturity benchmark report found that only 44% of retailers currently allow shoppers to reserve or pay for products online Full story...

30/05/2012

Google+ boosts local search with Zagat user reviews

Google is integrating user review site Zagat into a new service 'Google+ Local', using online community content to refine local searches. Google bought Zagat in September for $125m, and its integration means that all of its subscription-only information is now available to Full story...

31/05/2012

Facebook Vs Google- Which has the best display ad system? (Infographic)

This new infographic from Wordstream looks at Facebook Advertising compared to Google’s Display Network. The illustration is not comparing Google vs. Facebook in total, instead concentrating on the display ad functions of both companies. Google’s display ads makes up roughly 20% of Full story...

31/05/2012

Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views

Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process. The Guardian’s main YouTube channel currently has over 11,000 subscribers, a number that has more than doubled Full story...

31/05/2012

Top 5 display advertisers in Brazil

There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter. The study, from comScore, looked at the display advertising market in Brazil. The findings indicate that Full story...

31/05/2012

Russian social gaming market nearly triples

During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games. The growth was accompanied by redistribution of the income: developers’ and social networks’ share has increased, while earnings of payment systems Full story...

31/05/2012

Hackers hit India after Torrent sites ban

Hacking group Anonymous India has struck a leading ISP in the country to protest a ban on Torrent sites. Last week, several BitTorrent sites along with other stranger choices like Vimeo were blocked in Indiaby at least one ISP. Now, others are Full story...

31/05/2012

April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle

This year’s crop of April's fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best Full story...

02/04/2012

UK: Facebook most searched for brand last year

Searches for ‘facebook’ now account for 2% of UK searches, while four retail brands are among the top 10 brands, according to new research. Full story...

02/04/2012

Alibaba partners Pinterest rival to bring social shopping to China

Chinese online shopping giant Alibaba is partnering with community site Mogujie, offering shoppers a more social way to find and buy products online. The deal will see Alibaba’s eTao search engine offer a new social sharing ecommerce platform called eTao Faxian, which Full story...

02/04/2012

Blackberry to focus on corporate customers after $125m loss

Research in Motion, the maker of Blackberry smartphones, has announced a new focus on business customers after it suffered a further $125m loss. The Canadian company made a net loss for the three months to 3 March of $125m (£78m), compared with Full story...

02/04/2012

George Osborne opens Google Campus at UK’s ‘Silicon Roundabout’

UK Chancellor George Osborne opened Google Campus last week, a new centre offering desk space and mentoring for technology companies. Campus is situated in the Old Street area of east London, an area dubbed the Silicon Roundabout. The new building incorporates existing Full story...

02/04/2012

Google plans to sell own-brand tablets via online store

Google is planning to sell branded tablets directly to consumers through an online store, as it tries to wrestle away market share from the Apple iPad. According to The Wall Street Journal, the search giant plans to sell a number of co-branded Full story...

02/04/2012

Eight out of 10 PR professionals ‘work with bloggers to gain coverage’

More than eight out of 10 (82%) PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable, according to new research. The study, from DWPub, polled 252 PR professionals in March 2012. The results formed Full story...

02/04/2012

Infographic: Why are travel firms slow to take up social media?

While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks Full story...

02/04/2012

Domino's makes £1m in mobile sales in one week

Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced. Tealeaf has revamped its mobile platform for marketers, letting clients re-create problems and optimize functionality, so they can Full story...

02/04/2012

Is Facebook Timeline getting more engagement for brands?

Brands are getting an average 46% more engagement with Facebook’s new Timeline profile, according to new research. But closer inspection indicates that status updates may actually be losing engagement. The study, from Simply Measured, drew its results from just 15 Facebook brand Full story...

03/04/2012

Yahoo layoffs to begin this week?

Yahoo could be set to begin laying off thousands of employees as early as this week, as the Internet giant’s new chief executive finalises a major new strategy for the internet firm. The Sunday Times reported that the move could see the Full story...

03/04/2012

Rich Media ads ‘boost website visits three-fold’

Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research. The study, from MediaMind, indicates that advertisers who want to increase website traffic and sales should look to dynamic Full story...

03/04/2012

UK online adspend approaches £5bn: Video and social drive record growth

Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers. Despite the backdrop of a depressed UK economy, Full story...

04/04/2012

James Murdoch quits as BSkyB boss

James Murdoch has stepped down as chairman of BSkyB, just six weeks after giving up a similar role at News International, following the phone hacking scandal that rocked the News Corp media empire last year. Deputy chairman Nick Ferguson will take over Full story...

04/04/2012

Are you being served - online? Most British firms ‘fail the online customer service test’

It’s official. Britain is worse than Lithuania when it comes to customer service, according to a survey of 2000 British firms and consumers. The survey, commissioned by live chat software provider Netop, found that today’s customers want to connect fast, and engage Full story...

04/04/2012

Video viral of the week: Kotex Pinterest campaign

Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact. Find out why it’s our Full story...

04/04/2012

Thorntons offers 1p Easter Eggs with ‘mobile checkout’ app

Thorntons has launched an outdoor campaign letting smartphone users scan a QR code and buy an Easter egg for 1p. The mobile checkout technology - Simply Tap - has been introduced by Mobile Money Network (MMN) and is claimed to be the Full story...

04/04/2012

Digital Intelligence March 2012

March proved another big month for social media. Dotcom star of the moment Pinterest revealed impressive audience stats for engagement. Now that the social media 'pinboard' for pictures and videos has found smart ways to help brands market themselves and drive Full story...

05/04/2012

Yahoo to cut 15% of workforce

Yahoo is set to axe around 2,000 jobs, representing 15% of its workforce, according to reports. The cuts will be made across the company, although Yahoo's product division is expected to be hardest hit. The move will add to the internet giant's Full story...

05/04/2012

Google to offer live Tube updates for London Olympics

Google has launched real-time service alerts for the London Underground, keeping commuters and travellers notified of any potential disruptions to their journeys. The service works on UK Google Maps website and on Android devices, and includes planned engineering works for weekends in Full story...

05/04/2012

Tesco shuts second hand car site after just one year

Tesco has axed its second-hand car sales website after just a year - because it did not have enough cars to list on the website. The shutdown was announced on the Tescocars.com website with the words, “Following a review of the business Full story...

05/04/2012

Government backs down over ‘Big Brother’ web surveillence plans

Plans to allow UK authorities to monitor the online activity of every person in Britain were pushed back this week after being condemned by MPs of all parties. The Deputy Prime Minister, Nick Clegg, announced that the contentious measures would be published Full story...

05/04/2012

Facebook buys Instagram for $1bn

Facebook has bought Instagram for a massive $1bn (£629m). The popular photo-sharing smartphone app crossed its tipping point last year. Learning from the experience of the sluggish response to Twitter, Facebook has acted in a way that's fast, determined and retains its Full story...

10/04/2012

Google tests augmented reality glasses

Google has revealed details of its research into augmented reality glasses, as part of a bid to introduce wearable computing into the mainstream technology industry. The firm released a short video demonstrating how the technology, still in development, could work. The wearer Full story...

10/04/2012

Controversial Skype ads attack Facebook and Twitter

Internet telephony firm Skype has launched a controversial outdoor ad campaign suggesting some of the world’s biggest social networks are ‘degrading humanity’. The ads form part of a $12m marketing campaign encouraging users to switch from Facebook and Twitter to Skype as Full story...

10/04/2012

Sundays and Tuesday ‘most engaging days for brands on social media’

Sunday is the most engaging day for FMCG and telecoms brands on social media, while Tuesdays are best for Automotive sector, according to new research. The study, from Socialbakers, indicates that lazy Sundays are primetime for capturing the wandering eyes of fans Full story...

10/04/2012

24/7 Real Media re-brands as 24/7 Media

24/7 Real Media WPP’s digital marketing technology company has unveiled a new name and brand: 24/7 Media, Inc. In addition, the company also announced the launch of a new business unit: Real Media Group. Full story...

10/04/2012

iPhones to drive Apple’s value ‘past $1 trillion by 2014’

Apple is set to become the world’s first 41 trillion company by 2014, according to Piper Jaffray analyst Gene Munster, boosted by sales of iPhones, iPads and Mac computers. Munster says that Apple should target USD910 per share within 12 months, buoyed Full story...

10/04/2012

Harry Potter e-books sell over £1m in 3 days

Pottermore's Harry Potter e-book sales were worth "over £1m" in the first three days following publication on 27th March. The figures were revealed the business' chief executive Charlie Redmayne speaking to Radio Litopia's "The Naked Book" last week. Full story...

10/04/2012

Pinterest now third most popular social network in US

Pinterest has become the third most visited social network in the US, overtaking LinkedIn, according to new data. The study, from Experian Hitwise, puts the social media ‘pinboard’ behind Twitter and Facebook in terms of visits (not unique visits). Full story...

11/04/2012

AOL sells patents to Microsoft for $1bn

AOL is to sell more than 800 technology patents and related applications to Microsoft for about $1.06bn, as the embattled online giant looks to return cash to investors. The move marks the latest episode in an increasingly expensive battle for intellectual property, Full story...

11/04/2012

Who will Facebook buy next? Paddy Power serves up the odds

Betting firm Paddy Power has opened the betting on Facebook’s next acquisition following the social networks purchase of photo-sharing app Instagram. The early favourite in the betting is mobile phone location service Foursquare at 4/1 followed by note taking service Evernote at Full story...

11/04/2012

Citizen journalism – Latin America takes the lead

Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research. 47% of internet users in Brazil and 44% in Argentina read UGC on newspaper websites, compared to only 35% in the Full story...

11/04/2012

Scotland debuts ‘Lets Get Paid’ IT scheme for students

Government funded body e-Placement Scotland is calling for employers and students to get behind a new initiative: ‘Let’s Get Paid’. The initiative aims to promote the importance of offering paid work experience for computing and IT students in Scotland. Full story...

11/04/2012

Video advertising: 70% of in-stream impressions play all the way through

An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research. The study, from ad technology provider MediaMind, highlights the power Full story...

12/04/2012

AP woos digital publishers with online video platform

The Associated Press has launched AP Video Hub, a global online video news platform, in a bid to attract online news publishers and portals to its services. The beta launch forms part of a new strategy at the global news agency, as Full story...

12/04/2012

Brits abandoned £1bn worth of online shopping baskets in 2011

Just under half of all UK online shoppers abandoned a shopping basket during 2011, representing £1.02bn in value, according to new research. The study, from Experian, indicates that one in five of these abandoned transactions were not taken elsewhere as individuals cancelled Full story...

12/04/2012

Fords runs reality TV series on Yahoo to promote Green Car

Ford is launching an online reality TV show in partnership with Yahoo in the US. The car maker will promote its Focus Electric model during an online reality program called “Plugged In.” The online program will begin in May, when Ford’s Focus Full story...

12/04/2012

Internet marketing regulation – 95% of UK firms ‘yet to comply with EU cookie law on data protection’

UK businesses are rejecting the latest internet marketing regulations according to new research by KPMG. One month before the regulations become law a massive 95% of firms claim they have not yet complied with new EU cookies law - internet marketing regulation Full story...

13/04/2012

Video Viral of the Week: Elephant plays with Samsung Note

This video viral from Samsung shows promotes its latest smartphone/ tablet hybrid by showing that bigger is better… quite literally. The ad has already notched up over 2.5m YouTube views in less than 2 weeks. See why it’s our video viral of Full story...

13/04/2012

Half online feedback ‘comes from customers that buy instore’

Half (50%) of online customer feedback comes from those that bought products instore, according to new research. The findings, from Bazaarvoice’s Conversation Index, are based on more than 11 million pieces of user-generated content created over the past three to six months, Full story...

13/04/2012

Online movie audience data – Boom in paid subscriptions and paid downloads

$4.4bn is what the online film industry will be worth within five years. Online movie audience data has been trending upwards steeply and now Global Industry Analysts are forecasting a boom in paid subscriptions and paid downloads. Here’s why… Full story...

13/04/2012

Internet audience measurement research – UK comScore deal

Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK Full story...

13/04/2012

Twitter 'tried to buy Instagram before Facebook'

Twitter tried to purchase Instagram a few months ago, before Facebook shelled out a huge $1 billion for the photo sharing application, according to a news report. The report, from the New York Times, claims that Jack Dorsey, co-founder of Twitter, invested Full story...

17/04/2012

Google stock split preserves power for founders

Google is to split its stock for the first time, making its sky-high shares easier for the average person to buy. The move comes as a response from investor concerns, and also acts as a way of preserving power for the company's Full story...

17/04/2012

Top 5 internet firms 'only pay 0.8% tax in UK'

The top 5 Internet firms in the UK, Apple, Amazon, Google, eBay and Facebook, have been accused of avoiding some £650m in UK corporation tax during 2010, according to a news report. The Daily Mail reports that the big five internet firms Full story...

17/04/2012

Google+ claims 170m users after ‘Facebook-style’ revamp

Google has claimed that 170 million people have registered to use Google+, as it unveiled a redesign that mimics the features of its larger rival. The redesign includes the introduction of Twitter-style trending topics and large profile pictures at the top of Full story...

17/04/2012

Top 10 TV advertisers in the US

TV adspend in the US rose by 2.4% last year, with Procter and Gamble, AT&T and General Motors the biggest spenders, according to research. The findings, from research from Kantar Media, indicate that the adspend on syndicated national segment is up 15.4%. Full story...

17/04/2012

Are ‘Empty Nesters’ the forgotten consumer?

There are currently 3.7 million empty nesters in the UK with a total disposable income of £288 million, more than double that of those with children still living at home (£102 million), according to new research. The research, from Emptynesting.co.uk, a magazine Full story...

17/04/2012

Video Viral of the Week: TNT’s ‘dramatic surprise’ becomes second most shared ad of all time

A promotional video posted by television channel TNT has taken YouTube by storm, getting 23m views in just one week. The ad is fast becoming the most shared video on the website. Published on April 11, the 'A Dramatic Surprise On a Full story...

18/04/2012

Google to launch Dropbox rival next week?

Google is to launch a new cloud storage service called 'Google Drive' next week, according to reports. People will be able to pay for more storage, but prices are not yet known, Read Write Web reported. It is expected to allow users Full story...

18/04/2012

Argos sells online ads for first time

Argos is to start selling ads on is online store, as well as via its iconic print catalogue and instore, as the retailer looks to capitalise on its high UK consumer reach. The retailer, owned by Home Retail Group has partnered will Full story...

18/04/2012

Huffington Post becomes first blog to win Pulitzer Prize

In landmark moment for the digital publishing sector, AOL’s The Huffington Post has become the first blog to win the prestigious Pulitzer prize in the US. The news site, formed in 2005, scooped American journalism’s top honor, winning this year’s Pulitzer Prize Full story...

18/04/2012

£22 ‘DIY computer’ Raspberry Pi starts shipping amid huge demand

The company behind the hugely popular Raspberry Pi device has shipped the first batch of pre-orders to customers, as demand for the 'DIY' mini computer intensifies. According to a report in the Inquirer, the Raspberry Pi Foundation has shipped 700 of the Full story...

18/04/2012

Google search tool helps Leeds shoppers find stock instore

Commercial property firm Land Securities has launched a new Google search service for visitors to the White Rose shopping centre, Leeds. Debenhams, Topshop, Warehouse and Oasis are the first retailers to sign up to the scheme. Full story...

18/04/2012

Google woos brands with ‘TV-style’ metrics for branding campaigns

Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked. Named 'Brand Activate', the plan is designed to “reimagine online measurement for brand Full story...

19/04/2012

Size matters: Large ads ‘boost brand awareness’

The new crop of large display ad formats, such as ‘Billboard’ and Wallpaper’ are outperforming standard banners such as MPUs, according to new research. The research, from the Internet Advertising Bureau (IAB) proves the effectiveness of new large display formats, highlights the Full story...

19/04/2012

Consumer trust in online, social and mobile advertising grows

Most consumers (92%) trust ‘social recommendations’ above all other forms of advertising, representing an 18% increase in 2007, according to new research. According to Nielsen’s latest Global Trust in Advertising report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 Full story...

19/04/2012

DropGifts brings ‘Social Gifting’ to the UK- Amazon and John Lewis first retailers to sign up

A number of major UK retailers including John Lewis, Urban Outfitters and Amazon.co.uk are among the early adopters of major new social gifting service DropGifts, which has launched in the UK this week. DropGifts is a new international service that allows customers Full story...

19/04/2012

Betfair lets brands build own betting communities with ‘App Cloud’

Betfair has launched App Cloud, a service that lets software developers build their own transactional betting websites and widgets off of Betfair’s sports exchange platform. As part of its official partnership with Betfair, Manchester United are the first to go live with Full story...

19/04/2012

Tumblr to sell ads to brands for first time

Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform. The decision comes despite Tumblr’s founder David Karp once saying that online Full story...

20/04/2012

Coca-Cola runs social media campaign on Spotify’s Facebook pages

Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages. Coke will integrate Spotify on its Facebook pages, which boast more than 40 million fans, and Full story...

20/04/2012

Media trends- Are tablets taking over media consumption? (Infographic)

The rise of tablets is eating into the consumption of other devices, with Laptops, books and desktop PCs being the biggest casualties, according to this new infographic. The chart, from Statista, quotes Forrester Research data looking into the media consumption habits of Full story...

20/04/2012

‘Have You Seen’ rewards customers with cash for social recommendations

Social sharing website Have You Seen has launched a new online retail platform, which it claims will ‘bring affiliate marketing to the masses’. The firm added that 1,879 retailers have already affiliated with Have You Seen, including Amazon, Argos, Boots and Halfords. Full story...

20/04/2012

Augmented reality trends- Oakley ‘developing Internet-connected glasses’

Oakley is developing eyeglasses that would be connected to the Internet, projecting information directly onto the lenses of the glasses, according to a report. Full story...

20/04/2012

Digital marketing trends: Customers 'want businesses to be multi-channel'

The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services. Full story...

20/04/2012

Top 20 Facebook brands- Topshop, Tesco and Ann Summers on the rise

Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base. Topshop Full story...

23/04/2012

Google debuts 'Gmail Meter' to help users monitor email habits

Google has launched a new monitoring tool for Gmail users, providing insight into how they use their email. Gmail Meter offes monthly statistics about everything from how many emails a user has sent and received to how long it usually takes them Full story...

23/04/2012

YouTube copyright law infringements - Germany legal shock

YouTube has been told to take down copyrighted clips of music from its German site, following a court ruling over the weekend. The ruling marks a new setback for Google as it faces numerous issues over copyright. Full story...

23/04/2012

DG ‘dual-screen’ ad platform syncs mobile ads with live TV

Ad management platform DG has launched a new tool that can trigger advertisements on second screen companion devices based on live TV content. The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognize Full story...

23/04/2012

Google axes 7 more products- One Pass and Blackberry sync ditched in ‘spring clean’

Google has dropped its publishing payments platform ‘One Pass’ and its Blackberry sync tool as the internet giant continues to focus on core products in its battle against the likes of Facebook, Apple and Microsoft. The move forms part of as part Full story...

24/04/2012

Vodafone buys Cable & Wireless Worldwide for £1bn

Vodafone has bought communications giant Cable & Wireless Worldwide, in a deal that values the firm at a reported £1.04bn. CWW is separate from Cable & Wireless Communications, also a UK-based multinational telco, as the two demerged in 2010. The move is Full story...

24/04/2012

Infographic: The digital black US consumer and mobile advertising

As of the fourth quarter of 2011, half of black mobile users in the US owned a smartphone (up from 44 percent in Q4 2010) and 58% accessed the mobile Internet, more than any other race/ethnic group, according to new research. Full story...

24/04/2012

eMusic takes on Spotify with Android app

eMusic has launched an Android app, as the long running online music store looks to take on the likes on Spotify and Rdio in the mobile arena. The app brings together curated radio stations, music recommendations, playlist mixes and downloads (with a Full story...

24/04/2012

New forum for women in digital sector- ‘Women in Wireless’ comes to UK

The not-for-profit organisation Women in Wireless (WiW) has launched its UK ‘chapter’, aimed at connecting, developing and promoting women in the mobile and digital media sectors. With over 3,000 members across its New York and San Francisco chapters, the inaugural ‘sell-out’ event Full story...

24/04/2012

Digital healthcare marketing- Bupa begins affiliate marketing drive

Healthcare provider Bupa has hired Affiliate Window to begin a new digital drive to promote its latest ‘Bupa by You’ insurance service. Bupa By You is a new, adaptable health insurance, with a variety of customisable options to suit individual needs. Full story...

24/04/2012

Latest China Internet use data

A staggering 1 in every 5 people online are from China, and there is still plenty of room for growth amongst its 1.3 billion plus citizens, according to new data. Online statistic portal Statista has assembled an infographic displaying key trends amongst Full story...

25/04/2012

Pinterest social commerce: Amazon and eBay add Pinterest buttons

Amazon and eBay have added a Pinterest button to help shoppers share photos and comments on their favourite product finds via the social network. The move will see both online retail giants add a small red P next to the Facebook, Twitter, Full story...

25/04/2012

Online video use in Asia - new report shows overtaking Western markets

Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report looking at online video use in Asia. The findings, from Full story...

25/04/2012

Google Drive goes live- Dropbox rival offers 5GB online storage for free

Google has launched its much-anticipated Google Drive, an online storage locker that lets users store as much as 5GB of photos, documents, music and videos for free. The cloud-based service is offering more space for a monthly fee, starting at 25 GB Full story...

25/04/2012

Motorola wins Xbox patent case- Microsoft to pay $4bn-a-year fine?

Mobile maker Motorola has won a patent case against the Xbox console, in ruling that could cost Microsoft $4bn to meet the licensing demands. A judge at the US International Trade Commission ruled that the firm infringed four patents owned by Motorola Full story...

25/04/2012

Mobile marketing trends- demand for location-based services rise

There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research. The ‘Mobile Life‘ report from TNS, concludes that almost two-thirds Full story...

25/04/2012

Facebook pays Microsoft $550m for AOL patents

Facebook has paid Microsoft $550m to buy about 70% of the patent portfolio the tech giant itself acquired from AOL for more than $1bn just a fortnight ago. The move forms the latest chapter in the battle for intellectual property in the Full story...

25/04/2012

In-app ads ‘to overtake mobile ads this year’

Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report. The study, from Strategy Analytics, also forecasts that worldwide revenue Full story...

25/04/2012

Infographic: The rise of the video ad in Europe

More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic. Full story...

25/04/2012

Google tackles fake reviews with spam detection tool

Google is tackling the growing problem of fake reviews, researching new spam detection software to prevent people ‘gaming the system’ with bogus ratings to drive traffic and sales online. A new Google-sponsored study, entitled 'Spotting Fake Reviewer Groups in Consumer Reviews', by Full story...

26/04/2012

Sony Playmemories offers 5GB free cloud storage… but not for documents

Just one day after Google launched it's take on the cloud storage space, another key player has entered the arena. Sony’s PlayMemories cloud storage service has launched in the UK, but unlike its rivals DropBox and Google Drive, the service only works Full story...

26/04/2012

Tablets to become ‘primary computing device by 2016’

iPads and other tablets will be most users’ preferred device by 2016, with sales expected to reach 375 million, according to Forrester. Forrester analyst Frank Gillett made the claim in a blog post, adding that the company will be sharing the prediction Full story...

26/04/2012

Only 10% of UK firms measure social media ROI- report

Just 10% of UK firms are measuring the return on investment from their social media campaigns, despite a 50% increase in time spent on the medium, according to a new study. The study, from digital marketing firm EPiServer, indicates there is continued Full story...

26/04/2012

Email marketing trends- “Understand new ISP filtering practices or risk losing sales”

Marketers that fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers and potentially losing business for clients, according to Guy Hanson of the Direct Full story...

26/04/2012

Web design trends- Toyota revamps site navigation to boost car sales

Toyota Motor Europe has undergone a radical change to its consumer website, building a new navigation model based on eye-racking tests in a bid to boost engagement and conversions on its site. The car maker said the new site places a strong Full story...

26/04/2012

Mobiles to replace credit cards? O2 Wallet goes live in UK

Mobile operator O2 has launched its much-anticipated digital wallet letting users send money using their mobile phone. The O2 Wallet is a free app to download on iPads and the majority of smartphones allowing consumers to transfer cash via their mobile, compare Full story...

27/04/2012

Top digital ads of 2011 revealed (video)

LBi, AMV BBDO, Wieden & Kennedy, Red Bee Media and Budweiser were this month honoured at the IAB’s annual Creative Showcase Grand Prix Awards ceremony. This video showcases the campaigns that took the top gongs at this year’s event. Full story...

27/04/2012

Spotify takes on Pandora with online radio in US

Spotify is expanding its US services a year after the Swedish firm entered the market, developing an Internet radio service that would directly challenge Pandora Media. Citing "two people with knowledge of the situation," Bloomberg said the new service would launch before Full story...

27/04/2012

Ancestry.com snaps up family history website for $100m

US-based genealogy site Ancestry.com has bought Archives.com, a family history website, for approximately $100m. The deal will see Ancestry.com bulk up its family history category for customers, while staffing up with an additional team of engineers, digital marketers, and family history experts. Full story...

27/04/2012

Parents ‘ignoring Facebook’s age limit for children'

Many UK parents are ignoring Facebook’s age limit and letting under 13-year-olds access the social network, according to a UK government minister. Children’s minister Tim Loughton believes parents are putting their children at risk by helping them to set up Facebook profiles Full story...

27/04/2012

Digital Intelligence April 2012

Industry themes we're tracking this month? The importance of innovation in your strategy: build it or buy it? Instagram's $1bn price tag makes sense for Facebook's 'buy' strategy because it blocked Twitter, Google, Apple or MSN from leaping ahead. In cloud Full story...

30/04/2012

Yandex claims Google is ‘shutting out rivals’

The co-founder of Russia's Yandex search engine has claimed Google is 'semi-open', criticising its Android smartphone platform and Chrome web browser. Speaking to the Guardian Ilya Segalovich Yandex co-founder described Android, as a "strange combination of openness and not openness" and its Full story...

30/04/2012

Young, Mobile and Growing: The State of US Hispanic Consumers

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are a fundamental component to future business success, with a Full story...

30/04/2012

TV networks increase stake in Hulu

Hulu’s media ownership partners are close to buying out one of their number. NBCUniversal, News Corp., The Walt Disney Company and members of the Hulu team are to purchase the stake owned by Providence Equity Partners at a price that values the Full story...

30/04/2012

Planning a career change to pop music? Find out how many plays your tracks will need before you reach minimum wage...

Music artists on Spotify need 4m Spotify plays to earn minimum wage, according to claims made by a PacketVideo executive last week. Full story...

30/04/2012

AOL debuts video content network ‘AOL On’

AOL has a new video hub for consumers that offers premium video across 14 content channels, as the firm looks to bring in high volume targeted traffic that will appeal to advertisers. The channels will include food, business, entertainment, style, tech, travel, Full story...

30/04/2012

£22 ‘DIY’ mini computer goes on sale: Raspberry Pi teaches coding to kids

A hand-held computer called the Raspberry Pi has gone on sale in the UK for just £22 this week, aimed at teaching children how to programme and code. After going on sale yesterday, the motherboard device sold out within hours. Massive demand Full story...

01/03/2012

Microsoft tests tablet-friendly Windows 8 (with free Office software)

Microsoft has launched a public trial of its upcoming Windows 8 operating system, which will run on tablets as well as PCs. Windows 8 features blocks or 'tiles' that can be moved around the screen or tapped to go straight into an Full story...

01/03/2012

US Smartphone growth by age and income

Whether or not you have a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers. While overall smartphone penetration stood at 48 Full story...

01/03/2012

Buddy Media buys Facebook ad firm

Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns. In addition, Buddy Media announced a deal with 24/7 Real Media, the marketing technology division of advertising holding company Full story...

01/03/2012

Facebook Timeline profiles for brands: Manchester United and Burberry chart history on social network

Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners. The new look Facebook Pages service has been designed as a "mission control for businesses", according to Full story...

02/03/2012

Facebook puts ads on mobiles for first time with ‘Premium’ service

Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service. Users will see the new premium adverts from brand in their newsfeeds Full story...

02/03/2012

Mobile ‘accounts for 5% of online UK sales’

The popularity of shopping through mobile devices is continuing to grow at remarkable speed, with sales through mobile devices penetrating the 5% barrier of total e-retail sales for the first time, according to new research. The study, from the IMRG, indicates that Full story...

02/03/2012

Google privacy policy goes live… despite EU warning

Google has begun to implement its single merged privacy policy for all of its services despite a warning letter from the EU. The combined policy means that user data is shared and linked across more than 60 of Google’s services including Google Full story...

02/03/2012

Leap year bug crashes UK Govt. cloud service

Microsoft’s Azure cloud service went down this week, taking out the UK government's CloudStore and disrupting many businesses in the process. The failure "appears" to have been triggered by extra day in the leap year, according to Microsoft. The disruption to Microsoft's Full story...

02/03/2012

Social network users ramp up reputations: Women ‘most likely to unfriend’ on Facebook

Women and young adults are outpacing other demographics in unfriending on Facebook, as social networkers get more savvy in managing their reputation online, according to new research. The study, from the Pew Internet and American Life Project, indicates that two thirds of Full story...

02/03/2012

Social media trends: Zynga branches out from Facebook

Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform. The firm is tesing the ‘Zynga Platform’, which will initially allow customers to play Full story...

05/03/2012

Mobile advertising effectiveness: US, UK, Germany and Italy compared

Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile advertising Full story...

05/03/2012

Kodak sells online division to Shutterfly for $23.8m

Embattled camera firm Kodak is close to finalising a deal with photo sharing firm Shutterfly for $23.8m, according to a report. Reuters reports that the decision comes close to a month after Eastman Kodak decided to abandon their digital camera and photo Full story...

05/03/2012

Shoppers ‘buy brands for pleasure rush’- study

Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study. Full story...

05/03/2012

Yahoo preparing for biggest layoffs yet?

Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report. The report, from technology news site All Things D, comes as the internet giant ushers in a new CEO Full story...

06/03/2012

Video report: Android apps caught sharing private data with advertisers

Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4. Data that was available to advertisers included contacts, location data and even calendar entries. Full story...

06/03/2012

Is social shopping putting people off? Facebook and Twitter icons ‘influence online buying’

Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research. The study was conducted by the University of Miami School Of Business administration, in collaboration with Empirica Research and Full story...

06/03/2012

Most Daily Deal customers ‘remain loyal to brand after deal’

The majority (91%) of customers that use a brand via a daily deal site such as Groupon have returned for more business, or are planning to do so, according to new research. While there has been some argument about the impact of Full story...

06/03/2012

Big Brother Facebook fiasco: C5 to refund credits after social media vote failure

Channel 5 has agreed to refund Big Brother viewers that lost out on the broadcaster’s Facebook voting scheme last year. The move comes after UK media watchdog Ofcom upheld complaints that viewers that had purchased Facebook credits to vote on the show’s Full story...

07/03/2012

File-sharers to get warning letters soon? BT and TalkTalk lose challenge against Digital Economy Act

BT and Talk Talk have lost an appeal over controversial measures to tackle copyright infringement online. The move gives a green light to the UK Governement to push through a set of new digital piracy laws. The internet service providers (ISPs) had Full story...

07/03/2012

‘Minority Report’ ads: Smart video posters use facial recognition to advertise to women

Non-profit organisation Plan UK has launched a new video poster campaign that recognises if a viewer is male or female using facial recognition technology, and displays different content accordingly. The advert is located on a bus stop in London’s Oxford Street, and Full story...

07/03/2012

Google targets Welsh firms with workshop tour

Google has launched a year-long campaign aiming to encourage more Welsh businesses to get online, as figures show around 40% of small firms have no website. The internet giant said 33% of businesses in Wales have access to sell goods and services Full story...

07/03/2012

iPads in the workplace? IT survey reveals key pitfalls

With the iPad 3 set to be unveiled this week, a new survey of IT managers looks into the key problems of integrating iPads and other consumer-centric devices into the workplace. The study, from computing provider Star, found that one in five Full story...

07/03/2012

New media buying platform aims to simplify ad purchase process

Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens. The platform lets media buyers specify their audience target demographics and pair up with sellers Full story...

07/03/2012

Apple unveils 4G powered HD iPad

Apple has revealed the latest version of its iPad, featuring high speed 4G broadband and a high-definition screen that’s sharper than the average HD TV set, with prices starting from £399. Apple is calling the new tablet device the iPad (rather than Full story...

08/03/2012

Apple reveals top 25 apps of all time

Apple has revealed the top 25 paid and free apps, in terms of downloads, from its app store, with games being the most popular category. The 17 of the top 25 all time best selling paid apps on iPhone in the US Full story...

08/03/2012

Google takes on iTunes with ‘Google Play’ app store

Google has rebranded its Android Market under the new name of Google Play, bringing together the internet giants various download stores in abid to challenge the likes of Apple and Amazon. Google has launched the service on mobile devices that run its Full story...

08/03/2012

Video Viral of the Week: Dollar Shave Club- the new Old Spice?

This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. Click below to see why it's our video viral of the week... Full story...

08/03/2012

The next big thing in social media? Pinterest gets 2m visits in UK

Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US, according to new figures. According to Hitwise data, in January 2012 Pinterest was the 46th most Full sto