Nielsen surveyed US consumers' attitudes towards different types of advertising. 76% said they trusted recommendations from personal aquaintances, 49% trusted opiions posted online, and 40% trusted "emails that I sign up for".
Digital Intelligence
Digital Research
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- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
