MediaMind woos publishers with new rich media ad platform


Online ad technology provider MediaMind has partnered with Unicast and Eyewonder to launch a new service aimed at publishers looking to boost their online ad revenues. The new ‘MediaMind Global Publisher Unit’ gives publishers access to additional resources and services worldwide to bolster their rich media offering. The Global Publisher Unit provides access to new technologies such as dynamic creative optimization, mobile and in-stream video.

The MediaMind Global Publisher Unit has collaborated with the IAB to develop four of the six IAB Rising Star Formats recently launched for North America.

In response to MediaMind’s announcement of this new Unit, Peter Minnium, Head of Digital Brand Initiatives at the IAB stated, “The IAB views the MediaMind Global Publisher Unit as a key partner in setting industry standards and developing innovative formats that will enable consumers to connect with brands more effectively.”

“As a unified team, we are even better positioned to support key global publishers such as MSN, Yahoo!, the budding social media marketplace, as well as news and entertainment broadcast channels such as NBC, CBS, etc.,” said James Dillon, Senior Vice President of the MediaMind Global Publisher Unit.

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