Online sales now worth £180m at Domino’s

20/02/2012

Pizza chain Domino’s has enjoyed a profits boosted as pizza lovers increasingly book online. Online sales rose 43 per cent to £183.1million, as customer made use of the new online functions at the firm, such as tracking their pizza’s progress through the kitchen.

Domino’s saw profits rise to £38.7million from £35.2million on sales of £209million for the 52 weeks to December 25, up from £188million the year before.

The firm, which operates the British, Irish and German franchises of the global pizza brand, said Germans, in particular, had taken to its efficient tracking system that monitors the progress of pizzas through the oven and on the road.

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