Video viral of the week: LG’s Smart Thief Caught on Camera

29/02/2012

LG’s new minute-long “smart thief caught on cam” guerrilla-style ad for its slim televisions has already amassed 4.5m views since its launch on YouTube back in December. Click below to see why it's our video viral of the week...

LG’s ad promotes the new OLED Ultra Slim LED television – claiming to be the “world’s slimmest television”.

The sleath ad – entitled “Smart Thief Caught on Camera” show’s a man walking out of an electronic shop, evading security cameras. For about 50 seconds, through the watchful eye of three separate surveillance cams, the viewer is wondering why this fella is looking so suspicious. The reveal is nearly perfect.

Created by Dutch ad agency Y&R Amsterdam, the ad dominates the global charts this week with well over 50,000 shares across social media networks and over 4 million views since it was uploaded to YouTube in late December.

Video viral credits:

Advertising Agency: Y&R, Amsterdam, The Netherlands
Creative Directors: Lionell Schuring, Sheldon Bont
Art Directors: Theo Korf, Nick Plomp
Copywriter: Andrew Maaldrink
Director: Hans Knaapen
Production: Electric Zoo
Postproduction: Postoffice
Published: December 2011

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