Procter and Gamble runs online coupon campaign in UK


Procter and Gamble is working with to launch a digital coupon promotion. The coupons will provide money off various P&G brands that are being promoted in a new campaign.

Launched on Thursday 8th March, the P&G Capital Clean Up campaign will run until end of June 2012 and includes a series of promotional events as well as a series of clean up events sponsored by P&G household brands Febreze, Flash and Ariel, supported by a print-at-home coupon campaign to encourage product trial and to reward engagement online.

The campaign provides consumers with the option to securely print three £1 coupons from the campaign’s website for Febreze, Flash and Ariel respectively that can be redeemed against any product in the brand’s range. UK manages the controlled distribution of the secure digital coupons for the three brands to ensure that the campaign is exercised securely and effectively, with the appropriate distribution controls, tracking and customer support procedures in place.

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