Digital Intelligence March 2012


Digital Strategy data - Digital Intelligence March 2012

March proved another big month for social media. Dotcom star of the moment Pinterest revealed impressive audience stats for engagement. Now that the social media 'pinboard' for pictures and videos has found smart ways to help brands market themselves and drive traffic into stores, it's certainly one to watch.

Facebook unleashed 'timeline' and 8 million brands 'liked' it, instantly making the switch. But the new format is a wake-up call for marketers who saw Facebook as stable and simple: the new format means new challenges for marketers in how to use content posts effectively. Twitter unlocked 2 years of its archive, creating an incredible resource for market research - but only brands with the right social media listening strategy will make sense of the deafening noise. Consumer insight just got trickier.

Also in this month's round-up: real-life 'Minority Report' ads, fridge magnets that order pizzas, the worst QR code campaigns, the best digital April fools jokes, mobile ads based on the weather, and top performing apps and ads.
Read March 2012

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