New Yahoo boss rallies the troops with staff memo


Ross Levinsohn, global media chief at Yahoo, has been named interim CEO after Scott Thompson resigned over the weekend. In this leaked staff memo he aims to raise morale by highlighting how “In spite of the very bumpy road we’ve traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading in the right direction.”


Levinsohn took on the top spot at Yahoo after embattled Scott Thompson stepped down over the weekend. Embroiled in an investigation about the legitimacy of his academic credentials and reportedly beginning treatment for thyroid cancer, Thompson left after only five months at the company.

Levinsohn will run the company's day-to-day operations at time when Yahoo has been fighting to regain its position as a top-tier Internet company alongside online leaders Google and Facebook.

He joined Yahoo in October 2010 and was executive vice president of the Americas and head of the company's global media.

Before then, he developed a reputation for online ad savvy while working at News Corp. from 2000 to 2006. While there, he moved from running to becoming president of Fox Interactive Media, leading Rupert Murdoch's far-reaching online efforts.

Levinsohn is also known as one of the people who put together the deal for News Corp. to buy Myspace in the summer of 2005.

The first thing Levinsohn needs to do is to calm the waters at Yahoo and give employees a sense that better times are coming.

In a staff memo leaked to technology blog AllThingsD, Levinsohn aims to raise morale by highlighting how “In spite of the very bumpy road we’ve traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading in the right direction.”

Read the internal memo in full below:

"Yahoos –
"We have just announced very significant news regarding the leadership of our company. The board of directors has appointed Fred Amoroso chairman of the board and has asked me to take on the role of interim chief executive officer, to replace Scott Thompson, who has left the company. In addition, the board also announced that it has reached a settlement with our major shareholder Third Point LLC, enabling us to avoid a proxy contest.
"As a part of the board's agreement with Third Point, Daniel S. Loeb, Harry J. Wilson and Michael J. Wolf are joining the Yahoo Board. In connection with their addition, the members of our board who were not planning to stand for re-election have decided to step down immediately to accelerate the leadership transition for the new board in advance of the annual meeting. We've attached the press release outlining all of these changes for your review.
"Importantly, today's announcements lay to rest the unfortunate and serious distractions surrounding our senior leadership and the composition of our board going forward. I know that Fred and the new Yahoo board are looking forward to working constructively to stabilize the leadership team and to further accelerate the progress we have made in reinvigorating Yahoo, executing against the company's strategic initiatives and enhancing stockholder value.
"For my part, I want you to know that I am honored to lead this great company as interim chief executive officer, and I accept that responsibility with enthusiasm and confidence for three reasons above all others: As I have said since I joined Yahoo in 2010, I believe in the tremendous strength and value of our brand, and in our relationship with our users and partners; I believe in the substantial organizational, operational and strategic progress we have made in recent months in spite of the internal and external challenges we have faced; and most of all, I believe with all my heart in all of you and your dedication to continuing to make this company great. What we achieve in this company is substantial on each and every day, on a scale rarely matched across the globe. I'm incredibly proud to be a part of this team.
"This may seem like a great deal of news to digest, but as you are all keenly aware, Yahoo is a dynamic, global company in a dynamic, global industry, so change — sometimes unexpected and sometimes at lightning speed — is something we will continue to live with and something we should embrace. However, today's announcements really boil down to this: following these changes, a transformation and renewal at the board level that began in August of last year is now complete.
"Of course, these changes will also raise new questions along with those it answers. I invite you to bring those questions to me, or any member of the executive leadership team, and we will answer them as forthrightly and promptly as we can. Please also look for an invite and plan to attend an all-hands meeting we are organizing for Monday afternoon — we look forward to speaking with you further at that time.
"In the meantime, I know there is one thing we should definitely all be doing in light of this news, and that is to focus on the momentum we've created over the last few months. Many of you have heard me talk about the possibilities we have, and about the opportunities in front of us. In spite of the very bumpy road we've traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading in the right direction.
"You deserve at least as much from your leadership as you give. I take that responsibility very seriously and promise to give you my all while I'm serving as interim CEO.
"I want to close by thanking you for your commitment to Yahoo and your continued hard work. To be a Yahoo is to be resilient, and you are very much appreciated. Let's go on the offensive starting today!"
Ross Levinsohn.
Interim Chief Executive Officer.

Source: AllThingsD

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