Sainsbury's debuts mobile grocery shopping site

17/05/2012

Sainsbury’s has launched a mobile version of its online grocery shopping website, letting shoppers buy all of Sainsbury’s products from their phones and handheld devices. A total of 20,000 Sainsbury’s grocery products are available on the site, including everyday food items from wines and Champagne, to household staples like bread and butter.

Tanya Lawler, Sainsbury’s director of digital and cross channel, said: “We launched our mobile site for non-food last year and have used the knowledge and feedback gained to produce a complete mobile shopping experience.

“Customers can now browse a full range of grocery products and shop at their convenience – or just add that pint of milk to their shop while waiting for the bus home. We’re confident that the mobile grocery shopping will be a big hit with shoppers.

“Our goal is to make our customers’ lives easier and deliver the best possible shopping experience – whether in store, at home on their computer or on the go.”

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