Lastminute ramps up marketing with Affiliate Window partnership

14/06/2012

Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window. The launch of the new programme with Affiliate Window will see lastminute.com work in a more targeted and integrated approach with their current publisher base enlisting Affiliate Window’s dedicated travel specialist to recruit new, top quality partners to the programme.

“We are very excited about our new partnership with Affiliate Window. Our affiliate programme has seen significant growth over the past few years and we are looking to strategically work with Affiliate Window to take things to the next level,” says Natasha Rayment, Group Meta and Affiliate Partnerships Manager for lastminute.com “We were impressed with their reputation within the industry among top publishers as well as smaller, relevant partners within the industry, in addition to the creative and exciting ideas they proposed to help drive the programme forward.”

Anjulie Truong, Client Services Manager for Affiliate Window adds: “We are thrilled to announce our exclusive partnership with lastminute.com. This launch represents one of the network’s greatest client achievements so far in 2012. lastminute.com is a progressive advertiser with fantastic brand recognition. A core focus this year is to develop and build upon the success of the secret sales campaigns. With a strong account management team and support from our dedicated travel specialist we aim to work closely as a partnership to achieve these goals. Our mutual aim is to nurture the brand’s affiliate presence by growing an innovative and profitable programme for lastminute.com.”

In 2011, lastminute.com sold 750,000 airline tickets to 1,300 global destinations. The brand plans to harness this success with a range of opportunities available via the performance channel by adding value to the brand’s overall online marketing strategy in addition to growing incremental sales.

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