Cadbury Wispa rewards social media fans for ‘goofing off’


Cadbury has launched a new social media campaign for Wispa, celebrating ‘Time Well Mis-spent’ with a new competition. The premise of the Facebook app is that ‘it’s good to goof off’, and asks users to enter ideas on the best ways to mis-spend time. Every week for six weeks from 17 July Wispa will pick 10 ideas and make them happen.

Created by CMW and featuring TV presenter George Lamb, the new campaign continues the brand’s existing campaign celebrating the inconsequential through the Cadbury Wispa Time Well Misspent Foundation.

The aim will be to increase drive sales of Wispa.

Wispa has over 1.8 million ‘likes’ on Facebook, which makes the brand lovers community the second largest in the UK. Wispa was ‘relaunched forever’ in 2008.

Toby Smart, brand manager for Cadbury Wispa, said: “Sometimes the best use of our time is to do the unconventional. We want to encourage consumers to take time out of their daily pressures and have a little fun. The Cadbury Wispa time well mis-spent Foundation invites consumers to join in with this idea.”

Liz Wilson, chief executive of CMW, said: "Social media will allow us to help fans celebrate the insignificant, and the shared enjoyment between brand and consumers of time well mis-spent is a great vehicle to make that happen."

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