‘Cheap holidays’ most searched travel term online


'Cheap holidays" is the most common key phrase used by travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, according to new research. The study, from digital agency Greenlight, indicates that during May, 2.7 million searches were made with holiday-related key words and a fifth of them used "cheap holidays" to find what they were looking for.

16% searched for "holidays", 6% for "direct holidays" while ski, turkey, package, all-inclusive and last minute holidays accounted for 15% between them. Other keywords made up 43%.

The Holidays Sector Report, which is to analyse the most searched terms in the travel sector, found that searches for cheap holidays actually increased from April to May.

Searches using generic words were the most popular, accounting for 66% of searches while 15% were for short-haul destinations and 19% for long haul in May.

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