How to measure Facebook and Twitter ROI (Infographic)

08/07/2012

As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.

What motivates people to like a brand or company on Facebook? What are some success stories on how brands get more fans, followers and sales? Find the answers in the following infographic.

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Source: InventHelp

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