Grolsch begins social media drive with LBi

06/09/2012

Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms.

The global digital strategy supports Grolsch’s ‘Choose Interesting’ brand platform and aims to engage consumers in the creation of shareable content and conversations, based on what’s happening in the real and digital worlds.

Grolsch.com has been created using responsive design so that it works seamlessly across mobile devices. The design of the new site focusses heavily on the iconic Grolsch bottle, making it relevant in key international territories, including the UK, Europe, Africa, the US and Asia.

Ronald van Amerongen, Global Brand Director at Grolsch said: “At Grolsch, we have been making interesting choices since 1615, so we’re really excited to be launching a new global web presence which brings this proposition to life and allows us to engage with our customers.”

Simon Gill, Executive Creative Director at LBi added: “Grolsch’s Choose Interesting brand platform provided us with a great opportunity to develop a new global digital strategy with the user at its heart. Grolsch’s revamped global web presence is all about engaging the audience and inviting them to Choose Interesting by curating, creating and facilitating interesting content.”

grolsch.com

lbi.com

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