Search engine visits drop for first time this year


Visits to major search engines in the UK fell for the first time this year, with sports terms such as BBC Sport proving more popular than Olympic specific search keywords, according to new data. As shown in the table, visits to the major search engines have actually decreased by 100 million since July 2012. Similarly, visits are down by 40 million since August 2011, making this month the first of 2012 in which we haven’t seen a year-on-year increase in search activity.


Google has maintained its primary role as a major search engine, only dropping 0.02% in the last month. Similarly, Microsoft sites have remained stable and Yahoo! sites have even increased in searches 0.04 %.

Although the Olympics dominated much of last month, Olympic related terms didn’t feature within the top ten fastest moving search terms. Instead these included much more generic sports related sites such as Sky Sports and BBC Sport.

Football related searches such as ‘fantasy football’ also made the top ten fastest moving search terms as we get ready for the start of the new football season.

The second fastest moving search term for August was ‘Prince Harry Vegas Pictures’ for obvious reasons.

Source: Experian Hitwise

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