Video viral of the week: Toyota offers sweets for tweets

20/09/2012

To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. See why it’s our video viral of the week below…

The video campaign featured window installation that handed out sweets when customers tweeted #EtiosSmiles

Once the tweet was made, the sweet was released, rolling through the Rube Goldberg-style machine, before being dispensed to the customer.

The campaign matched the new Toyota Etios tagline, “Here to make you smile”, promoting a positive brand message and putting the car across as a fun machine to drive.

The campaign was created by design duo Thingking and advertising agency DraftFCB.

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Using the drama of the extravagantly intricate machine to delay gratification just slightly, tweeters have become completely absorbed in the experience and, as video records show, leave with an ear-to-ear grin.

The contraption consists of a car central-locking motor, treadmill, plastic palm trees, xylophones, magnifying glasses, a mirror ball, a midi keyboard played by a rotating armed stick, a plastic shark tank, a polaroid camera, a bird house, a zoetrope of dancing bears and wobbly-legged wooden toys among other things.

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