Vimeo debuts ‘tip jar’ for ad-free content

25/09/2012

Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads. The ‘tip jar’ lets a viewer click a button by a video to contribute money to the creator. For its part, Vimeo will take 15% commission. The IAC/InterActiveCorp-owned firm is also planning to launch pay-per-view functionality on the video platform, as it looks to monetise its audience of 75 million viewers a month.

In an interview with Beet.tv (embedded below) CEO Kery Trainor said the platform is interested to see "just what are the types of content that work in a channel like this".

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Vimeo’s new features will only be available to paying members. “Plus” users can add the tip jar to their content, while “pro” members, who pay $199 a year, can also put up a pay wall.

CEO Kerry Trainor said: “As opposed to making them partners around an advertising play, we can help them build a business around their videos. We want to be the high-quality sharing platform. It’s never about throwing stones at YouTube.”

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