Digital Intelligence September 2012


Digital Strategy data - Digital Intelligence September 2012

Apple's high-profile iPhone 5 launch was marred by problems with its mapping technology and a hactivist leak of 1 million Apple IDs. Despite negative press, Apple once again broke records, selling 7m handsets over the opening weekend alone- evidence of the growing importance of smartphones in the consumer journey, and hinting that the market is becoming a 2 horse race between Apple and Google.

September was also a big month for Twitter, as it expanded its ad targeting offering, put restrictions on its use of APIs, revamped its profile page design to allow Facebook-style header photos and proved to be more successful than Facebook in its ability to generate mobile ad revenues.

In an eye-opening report, Gartner revealed that marketers are increasingly trying to game the social media system by paying for positive reviews.

This month also saw video ads entering the print world, with Marie Claire's media first of incorporating video into the printed magazine.

After years on the sidelines in digital, it seems grocery ecommerce looks like it has a bright future, with consumers willing to try it, but etailers need to minimise the abandoned shopper baskets.

Read September 2012

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