Mail.Ru rebrands as my.com for international markets

31/10/2012

Russia’s Mail.Ru Group has rebranded its international email service as my.com, as the first looks to expand. Mail.Ru Group’s portfolio includes several dozen cross-the-world popular browser and client games like Allods Online, Perfect World, Lord of the Rings Online, Warface. Mail.Ru Group has offices in several countries, including Germany, Israel and Latvia.

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The company has also set up a centre of localisation, which engaged in the translation and adaptation of the service interfaces and projects for overseas markets.

Dmitry Grishin, CEO, announced: "Today, our services are used by more than 90% of the Russian Internet audience - said in his speech Dmitry Grishin, CEO of Mail.Ru Group. We have made extreme progress in the Russian-segment of internet, but we do not intend to stop here. With the year of testing of selected products in foreign markets we carried-out the name for the effective overseas launch. So we decided that we need a new global, short, memorable name. And we are pleased to present my.com».

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