Nokia brings Apple maps rival to iPhone and iPad

21/11/2012

Nokia has launched ‘Here’, a rebranded version of its mapping application, on Apple iTunes for iPhone, iPad as well as iPod touch, offering an alternative to Apple’s controversial native maps app.
The app features driving directions, live traffic view, satellite view, public transport line view and offline view, among others. The move comes after Apple removed Google Maps as its default navigation application.

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Available for free on iTunes, the app is compatible with devices running on iOS 4.3 or later versions.

Apple had introduced its own maps when it launched iPhone 5, but this app was panned worldwide due to incorrect information and poor navigation capabilities.

Other notable features on Nokia Here include step-by-step voice navigation, navigation information through pedestrian routes and parks.

Maps in Nokia Here will include location and navigation data from approximately 200 countries.

The Finnish manufacturer, whose mapping capabilities stem from its acquisition of Navteq, will also use crowdsourcing in some nations, where community maps will be created and updated by users, hinting at its push towards more user engagement with its services.

Users can share places and locations with friends via SMS, email and social networks. They can also categorise places of interest into 'Collections' and access the same via Here.net.

Apple CEO Tim Cook had earlier apologised to iOS users for the Maps fiasco and asked users to downloads mapping apps developed by rivals. His letter stated: "While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."

Nokia seems to have trumped Google in developing a mapping and navigation app for iOS, as the search giant is currently still in process of developing the same.

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