Julian Smith considers the growing buzz around the ‘viewable impression’ metric and reasons why for most in the industry it seems like a natural step in the evolution and growing maturity of online advertising.
Viewable impressions – should be welcomed by the industry, but with caution
13/12/2012
Daily digital marketing research
- Today's news
- Get the email edition
- Digital Intelligence on Twitter: @DigiAcademy
- Mobile edition
- RSS edition
- Send us your news
- About Digital Intelligence
- Research partnerships
- Our research team
Special reports
- Top 20 countries
- Digital marketing case studies
- Twitter marketing
- FMCG
- Foods
- Online video
- Social media marketing
- Mobile marketing
- Ecommerce and eretailing
- Search engine marketing
- Online advertising
- Viral marketing
- Marketing through gaming
- Digital marketing regulation
- Content marketing
Digital Intelligence archives
Consultancy and research
Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy