Case study: Heineken turns ‘likes’ into balloons… and gets thousands of fans in a day

23/01/2013

Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new 'like' it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day.

The campaign called ‘Um Like Um Balao’ (One Like One Balloon) for every time someone likes the page, a green balloon was blown up and placed in a office.

Starting off with an empty office, the space was quickly filled up with select users getting custom videos of a man blowing up a balloon and the total number of balloons covering the room.

The campaign which started on January 11th was completed in just one day a huge success generating thousands of new likes, represented by the balloons that eventually engulf the room.

Heineken even personalised the campaign by reading out the names of some of the users on YouTube.

Below are a taster of the videos used in the campaign but all the videos can be viewed on Heineken’s YouTube channel for Brazil.


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