Chicago Town pizza ties on pack promitions with online campaign


Food brand Dr Oetker has teamed with to run a new campaign to promote its Chicago Town pizza’a both on-pack on online.

The campaign features an on pack promotion offering the potential to win 500,000 free pizza coupons and a further 1.5 million £1 money-off coupons.

The on pack promotion will run until 31st January 2013 and is part of the ‘Blown away by Takeaway’ campaign, in which Chicago Town pizzas were voted the "number one pizza" when compared to Domino’s and Pizza Hut following a blind taste test.

Each promotional pack contains a unique code that can be entered in to a microsite to win a coupon. is providing a secure integrated solution enabling consumers to either print their winning coupon in real time or via an email at a later date.

Oliver Felstead, Managing Director, UK & Europe comments, “We are delighted to be working with Chicago Town Pizza to ensure this coupon promotion is run in a secure, controlled and successful manner.”

He adds, “In the current economic climate 97% of consumers are actively looking for money off coupons*, print at home coupons present an immediate and effective way to engage consumers and reward loyalty.”

Felstead concludes, “Promotional tools that recognise consumers’ desire to maximise their weekly shopping budget and drive engagement throughout the path to purchase are now critical components to the success and effectiveness of FMCG brands’ marketing campaigns”.

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