Gaming as content (and some brands that got the hang of it)

28/02/2013

Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands that have got it right…

gamification.jpg

The white paper, called Gaming as Content, is written by Carla Faria, Solutions Director at Say Media.

The report looks at three branded games:

- Johnson’s Baby Bedtime bath ad

- Sony Xperia Face Off, a driving game

- Virgin Media’s Olympic Mo Farah ‘track and field game’

To download the full report, click here (PDF).

Source: Say Media

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