Google has made its Google Universal Analytics available to all its users, helping publishers monitor their mobile, desktop and app traffic in one tool.
Watch this Google video below explaining how Universal Analytics works:
Universal Analytics marks Google’s effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics.
According to JiaJing Wang, Analytics product manager: “Universal analytics is meant to help business owners understand the changing, multi-device customer journey.”
To use the new platform, users need to install the new analytics.js code snippet and the appropriate SDKs for the mobile apps.
Google said here are the benefits:
• Understanding how customers interact with your businesses across many devices and touch-points
• Insights into the performance of your mobile apps
• Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results
• Improved latency on your site by reducing client-side demands.
There are more details on the Google Analytics Blog below: