IPC launches ‘social catalyst’ to boost ads


IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.

Social Catalyst has been created in partnership with PeerIndex, whose technology will now be integrated into commercial campaigns across IPC’s brands.

Social Catalyst is designed to help advertisers amplify the footprint of their campaigns on Twitter, Facebook, LinkedIn, Quora as well as blogs and websites.

IPC will work alongside PeerIndex to engage its network of over 150,000 influencers and align them to IPC’s brands within key commercial campaigns.

The partnership will also deliver an editorial connection with campaigns and also increase conversation around the activity.

Andrew Sanders, Digital Brand Partnerships director at IPC Media says: “Personal recommendations and endorsements play an increasingly visible part in the consumer decision journey. Working with PeerIndex will enable us to take our integrated campaigns to the next level. Trusted influence has always been at the heart of what our brands deliver for advertisers, the creation of Social Catalyst will allow us deliver this more effectively and transparently.”

Phil Guest, Commercial director at PeerIndex adds: “Consumer influence is playing an increasingly significant role in driving awareness and sales through personal referral and recommendation on social media. PeerIndex, working with IPC, will help connect brands with the most influential consumers to generate authentic word-of-mouth endorsement on a massive scale.”


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