Mobile search habits by location and context

22/03/2013

Conducting mobile searches whilst in store is the most popular action taken by the sample group. The opportunity to conduct searches whilst shopping provides peopel with the opportunity to make more informed decisions. Restaurant searches were the only term that reported the highest volume whilst people were on the go with 150 searches conducted of the sample 6,000 analysed.

Mobile search habits by location and context. Conducting mobile searches whilst in store is the most popular action taken by the sample group. The opportunity to conduct searches whilst shopping provides peopel with the opportunity to make more informed decisions. Restaurant searches were the only term that reported the highest volume whilst people were on the go with 150 searches conducted of the sample 6,000 analysed.

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