Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year

23/05/2013

Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.

According to research from Unruly Media, the Dove ad is now the third most-shared all-time. Since April the video has been uploaded to 33 Dove channels, in 25 languages, and has been seen in 110 countries.

Unruly has given a list of reasons why this ad is now the most viewed:

• 121 print features, including leading op-ed pieces

• 484 major broadcast news and lifestyle segments

• Thousands of online articles that have generated hundreds of thousands of comments, likes and shares

They go on to say it's been shared more than 3.7 million times through Dove's social channels. There have been 14 parodies of the ad, including ones featuring men that reverses the concept.

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