Experian launches cross-channel marketing platform


Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels.

Watch this video explaining how how the new platform works below:

Key features of the platform include:

• Real-time and actionable data — This feature enables marketers to obtain a panoramic customer view, integrating data from virtually any source (including first-party and third-party data) and channel into a central repository. Brands can also layer customer data with consumer insights.

• Cross-channel campaign management — The new platform provides a central location for marketers to plan, manage, execute and optimise all campaigns across channels.

• Intelligent customer interaction management — Marketers are now able to trigger optimised, personalised and coordinated messages across channels based on customers’ real-time actions and responses to campaigns. All messages are created and delivered directly from the same platform.

Nigel Wilson, Managing Director, Experian Marketing Services commented: “In this always connected consumer environment, it’s critical for marketers to create a seamless brand experience across all channels, online and offline. This new Cross-Channel Marketing Platform draws on Experian’s expertise in building scalable and reliable marketing technology to transform how brands interact and connect with their customers. Our clients will be able to handle the growing complexities and speed required to effectively engage with their customers, understanding who their best customers are, finding more of them and building lasting customer relationships.”

Learn more about our Cross Channel Marketing Platform.

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