Huggies ‘TweetPee’ app tells parents to change baby’s diaper

10/05/2013

Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.

The Brazilian TV advert for TweetPee (in Portugese) is below:

The gadget is a sensor that can be attached to a baby’s diaper; when it detects an increase in humidity it sends a tweet to the parent’s Twitter account.

The TweetPee sensor looks like a little Twitter bird caricature. There are several Tweet alert levels depending upon the nappy being dry, a little moist or completely flooded.

The alert messages range from and include “Everything OK here,” “Oops, Did a few drops,” and “Time to Change.”

The device is compatible with a smartphone app, which can assign a picture of the baby to an account.

Also the app keeps a track of the amount of diapers being used with a complete history being built up- in turn encouraging parents to stock up on their next supply of Huggies.

Huggies owner Kimberly-Clark is test marketing the TweetPee device in Brazil.

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