Infographic: What does the ideal social media campaign look like?


How can you tell if your social media campaign is succeeding or failing? This infographic from social media monitoring service Synthesio looks at the typical patterns from a successful (and unsuccessful) social media campaign.


• The base of the peak should be wide, representing lasting buzz
• Peak volumes should be 4 to 10 times higher than the baseline
• After the buzz you should be left with a higher amount of brand-related conversations.


• Flop – The baseline is too narrow and the peak is too low for any significant buzz to have been created.
• Bad Buzz – The buzz has either been negative or ineffective, causing the baseline to remain static.
• No Spread- Despite a high peak, the baseline is too narrow resulting in little to no lasting buzz.


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