Nintendo to profit from ads on user generated YouTube videos

20/05/2013

Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans.

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Under the new scheme, clips posted to YouTube will now display advertising, with income going directly to the Japanese gaming giant.

Some fans have reacted angrily, saying they would no longer play the Nintendo titles, nor upload more clips.

In a statement, the firm said the move was part of an "on-going push to ensure Nintendo content is shared across social media. We continually want our fans to enjoy sharing Nintendo content on YouTube," the company added. “That is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property."

Many games fans enjoy uploading footage of themselves playing popular titles.

Often, these clips - referred to as "Let's Play" (LP) - show how to complete difficult sections, or show off the advanced skills of the gamer.

Nintendo defended the move, adding that only clips showing games footage of a certain length would be affected.

"Adverts will now appear at the beginning, next to or at the end of the clips," the company said.

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