Father’s Day shopping trends: Mum’s the word for holiday gifting [infographic]


UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around the world.

While the official dates for Mother’s Day and Father’s Day across the globe may vary, one thing remains constant, shoppers’ splash out an average of 75 per cent more on their mums than dads. In fact, in Brazil and the US Mothers Day is the 2nd largest gifting holiday of the year, behind Christmas.

According to Rakuten LinkShare, in the weeks leading up Mother’s Day there is also a significant spike in sales for clothing, jewellery and flowers.

View the Father’s Day Shopping trends infographic below:


View larger image

In the global parental gifting battle other highlight facts include:

• In the UK 30 million cards are sent on Mother’s Day compared to just 7 million on Father’s Day

• 46% of Brits send a Facebook or text message instead of a card on Mother’s Day

• Brazilians spend the most on Mother’s Day - parting with an average of £112 compared to just £30 in the UK

• In Japan it is traditional to give your mother a red carnation on Mother’s Day

• Three quarters of Austrian sons will put their craft skills to the test on Mother’s Day by making their gifts, compared to just half of Austrian daughters

• France is one of the few countries where spend on Father’s Day is the same as Mother’s Day

Adam Stewart, Marketing Director at Rakuten’s Play.com commented on the insights for the UK: “Mother’s Day and Father’s Day are significant seasonal events in the shopping calendar across all channels. However, with online sales ramping up year-on-year, retailers need to take advantage of the potential profit made for major gifting holidays, from inspiring shoppers through innovative and highly engaging campaigns alongside dedicated gifting sections onsite, through to guaranteeing next day delivery for those last minute purchases.”

Source: http://global.rakuten.com/corp/.

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