Tesco trials Clubcard iPads in-store

24/06/2013

Tesco Clubcard is trialling a new service giving customers the ability to sign up for a new card through a tablet app in store.

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Built by mobile marketing firm Incentivated, the app is hosted on dedicated iPads located in specially created branded cases attached to the walls of stores.

Adopting a ‘learn and evolve fast’, agile approach, the app has been active since the end of March this year.

So far it has been hosted in four London Tesco Express stores: Tottenham Court Road, St. John’s Wood Terrace, Lisson Grove and Melcombe St (both in Marylebone).

Customers that join through the app see a thank you confirmation message on screen (backed up with an SMS receipt) to confirm that their details are being processed.

Tesco also sends an email confirmation in the same way that they do for consumers who register online.

Tesco Clubcard is currently promoting the text-in service for Clubcard on till receipts (of non- Clubcard members) across its entire UK estate of over 2,300 branded stores as well.

Tesco’s retailer loyalty scheme currently attracts over 17 million cardholders.

http://www.incentivated.com/mobile-marketing/home.aspx

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