This chart shows the different levels of engagement with mobile ads, between the average smartphone user and a smartphone user aged between 18-24 in Britain. Across all categories, young Brits had better recall of mobile ads. Most notably, 56.2% recall social networking posts by an organisation, compared to 35.5% recall by the average smartphone user.
Daily digital marketing research
Digital Intelligence archives
Consultancy and research
Related stories: advertising apps demographics digital data Digital Intelligence digital marketing digital trends games mobile devices and tablets mobile marketing smartphones social media and social networking UK