UK mobile advertising: Young Brits have higher recall of mobile ads

12/06/2013

This chart shows the different levels of engagement with mobile ads, between the average smartphone user and a smartphone user aged between 18-24 in Britain. Across all categories, young Brits had better recall of mobile ads. Most notably, 56.2% recall social networking posts by an organisation, compared to 35.5% recall by the average smartphone user.

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