Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad

13/06/2013

Continuing its surreal marketing efforts, Skittles' latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…

The campaign, created by DDB Chicago, is part of the brand's long-running "Taste the Rainbow" positioning.

The video centres on a boy at his grandmother's house, enticed by talking figurines to smash them in order to get Skittles (or other surprises).

The tagline "Smash the Rainbow. Taste the Rainbow" appears on screen, before reverting back to the video asking viewers if they want "more smashing". Users are invited to click any one of the figurines shown on the table to see what happens when smashed.

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