Yahoo demographics: Tumblr gives Yahoo a younger audience

12/06/2013

This chart shows the user demographics for both Yahoo sites and Tumblr. There has been a lot of speculation surrounding Yahoo's recent acquisition of Tumblr, and this chart shows that it grants access to a younger demographic. 40% of Tumblr users are aged 15-24 vs 24% of Yahoo's user base.

5302_Yahoo_demographics_Tumblr_gives_Yahoo_younger_audience_small_V1.jpg

View higher quality image here

<< Back to today’s Digital Intelligence news