App Store Vs. Google Play- Which is generating the most revenue?

11/07/2013

As Apple's App Store turns five this week, new research shows it still leads the pack in terms of potential revenue for brands and developers alike. However, Google's Play Store is slowly catching up, with some regions and apps proving more even more lucrative for Apple's Android-based rival.

In its last report, Distimo revealed that the top applications on iOS earn 4.6 times more than Android's Google Play. But the data also showed that Google has managed to increase its share of mobile revenue significantly throughout the first half of 2013.

dm4.jpg

In one example of Apple's dominance, Electronic Arts' The Simpsons: Tapped Out earned $4.8 million combined in the month of April. Of that revenue, 79 percent came from the iOS App Store, while the remaining 21 percent was a result of gamers on Android.

dm5.jpg

But the data also shows that Google Play is gaining ground. While the Android storefront accounted for 19 percent of combined revenue in November of 2012, that share went up by 8 percentage points to 27 percent this April.

As an example of this trend, Blood Brothers by developer Mobage earned $1.8 million combined in April, and 61 percent of that revenue came from Google Play. The remaining 39 percent was generated by customers from Apple's App Store.

dm6.jpg

"Although the vast majority of applications still generate more revenue in the Apple App Store than Google Play, there appears to be a great opportunity in Google Play in terms of revenue," Distimo said in its conclusion, noting to developers that "localization is the key."

5 year App Store anniversary- App Store app giveaway

The data comes as Apple marks its 5th anniversary of its app store with a free app giveaway. So far, games such as Infinity Blade II, Superbrothers: Sword and Sworcery EP, Where's My Water?, Badland and Tiny Wings (iPhone / iPad) are all on offer for nothing, alongside apps such as Traktor DJ (iPhone / iPad), Day One, Over, How to Cook Everything, and Barefoot World Atlas.

Apple is yet to make any announcement regarding the offers, and none of the apps in question give any explanation on their store pages.

Source: www.distimo.com

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy