Breaking into the app charts: Paid apps ‘need 4,000 downloads a day’

09/07/2013

Getting into the top 10 charts on Apple’s app store gives a huge boost for any mobile marketing strategy. New research indicates that apps need 4,000 paid downloads a day, earning $47,000 daily, to get into the top paid chart in the App Store.

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The figures, from Distimo’s June 2013 report, indicates that an app ranked No. 10 on the paid charts generates 4,000 downloads per day on average in May 2013.

To crack the top 10 grossing App Store applications, a developer must rake in $47,000 per day. iPhone apps that ranked No. 50 generated an average of $12,000 per day.

Among free applications, the No. 10 spot averaged 72,000 downloads per day on the iPhone. Securing a spot in the top 50 required 23,000 downloads each day in the month of May.

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For iPad-only applications, entering the top 50 grossing downloads required an average of $10,200 per day. And breaking into the top 50 free downloads on the iPad required at least 8,200 downloads a day, or about 2.8 times less than on the iPhone App Store.

In contrast, the Google Play store or Amazon's Appstore require much fewer downloads and income to rank among their respective top 50 lists. For example, the No. 50 top grossing app on Google play earned $6,600 in May, almost half that of the iPhone App Store.

In terms of volume, it took just 2,500 downloads per day to reach the top 50 in the Amazon Appstore, which was about nine times less than Apple's iPhone App Store. And the threshold for a top 50 grossing spot on the Amazon Appstore was 2.8 times lower than the iPhone App Store.

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Distimo also found that it's much more difficult to break into a top 10 list on the App Store on weekends, when the number of downloads surges. Thursday is the day of the week when the least amount of downloads are necessary to rank among the top options on the App Store.

App Store vs Google Play

In its last report, Distimo revealed that the top applications on iOS earn 4.6 times more than Android's Google Play. But the data also showed that Google has managed to increase its share of mobile revenue significantly throughout the first half of 2013.

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In one example of Apple's dominance, Electronic Arts' The Simpsons: Tapped Out earned $4.8 million combined in the month of April. Of that revenue, 79 percent came from the iOS App Store, while the remaining 21 percent was a result of gamers on Android.

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But the data also shows that Google Play is gaining ground. While the Android storefront accounted for 19 percent of combined revenue in November of 2012, that share went up by 8 percentage points to 27 percent this April.

As an example of this trend, Blood Brothers by developer Mobage earned $1.8 million combined in April, and 61 percent of that revenue came from Google Play. The remaining 39 percent was generated by customers from Apple's App Store.

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"Although the vast majority of applications still generate more revenue in the Apple App Store than Google Play, there appears to be a great opportunity in Google Play in terms of revenue," Distimo said in its conclusion, noting to developers that "localization is the key."

5 year App Store anniversary- App Store app giveaway

The data comes as Apple marks its 5th anniversary of its app store with a free app giveaway. So far, games such as Infinity Blade II, Superbrothers: Sword and Sworcery EP, Where's My Water?, Badland and Tiny Wings (iPhone / iPad) are all on offer for nothing, alongside apps such as Traktor DJ (iPhone / iPad), Day One, Over, How to Cook Everything, and Barefoot World Atlas.

Apple is yet to make any announcement regarding the offers, and none of the apps in question give any explanation on their store pages.

Source: www.distimo.com

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