Global smartphone trends: Android gets 70% market share


Android continues to dominate the global smartphone market, with Windows Phone slowly catching Apple’s iOS in second place, according to new data.


The study, carried out in May 2013 by market research analyst Kantar found that Android has the strongest presence in Europe, where it has over 70% in the top five countries of EU.

Spain is Android’s biggest stronghold with over 92 percent control over the market. The OS has strong presence in Germany (76.3 percent), France (65.2 percent) and Italy (69.2 percent).

Consequently iOS has a low presence in these markets with 4.2 percent share in Spain, 15 percent in Germany and 15 percent in Italy. The OS gained market share in all the countries. Samsung, unsurprisingly accounted for half the Android sales in the top five nations of EU.

USA remains Apple’s strongest market, with iOS capturing 41.9 percent market in the country behind Android’s 52 percent. Apple gained 3.5 percentage points in the country in the three months.

China and Australia also continue to be important markets for Apple, with around a quarter of market share held by iOS in both the countries. iPhone is also popular in the UK with a 30 percent control on the market.

Meanwhile Windows Phone continues to rise, holding more than 5 percent market share in major EU countries, with Great Britain and Italy leading the charge.

At this pace, the OS might have at least a 10 percent market share by the end of third quarter. In Italy and Germany, the gain in market share were made at the expense of iOS. In US and China, the penetration of the OS is still relatively low.

As for Blackberry, their new OS has failed to make any dent in the market. The platform lost share in all the markets and it doesn’t look like things are going to change around anytime soon for the Canadian manufacturer.

Symbian is almost out of charts now except in Mexico, where it still holds a 10 percent marker share ahead of iOS’ 9.2 percent.

“Across Europe, Android growth remains strong. However, in the U.S. Apple’s expanded distribution agreement with T-Mobile is helping the iPhone keep Android growth at bay. T-Mobile is the smallest of the big four US carriers but it does have the capacity to give iOS a boost, particularly as 28% of its customers plan to buy an iPhone when they next upgrade,” writes Moore.

Source: Kantar

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